Panel to Discuss the ROI of Digital Marketing

Sun, Apr 12, 2009

Events, Marketing Innovation

    by Graeme Thickins

A special event for senior executives and marketing professionals has been announced by long-standing Minneapolis web marketing firm Ciceron.  Entitled Radical ROI: Seizing the Potential of the Digital Marketplace, the half-day panel will be held Monday, May 11, 2009, from 8:00 to 11:00 am at the Midland Hills Country Club in St. Paul.  radicalroiforum

The event offers attendees a chance to hear how a panel of local business leaders have transformed their organizations to thrive in the digital marketplace — and I am privileged to be one of those panelists:

• Paul Douglas: CEO, Weather Nation (and former chief meteorologist, WCCO TV)

• Jan McDaniel: CEO, JTM Vision (and former CEO, American Red Cross Twin Cities)

• Phil Hotchkiss: Founder, BigCharts.com

• Joel Kramer: Founder, MinnPost.com (and former Publisher, Minneapolis Star-Tribune)
[Note: Minnov8 syndicates some of its content to MinnPost.]

• Graeme Thickins: Founder, GT&A Strategic Marketing

• Andrew Eklund: CEO, Ciceron Digital Marketing

A special reduced rate of $195 per person is available till May 3 at this registration page, with a group rate of only $395 for up to five people from the same organization.

Ciceron is a web marketing and consulting agency based in Minneapolis. It offers full-service solutions from professional search engine optimization and email marketing programs to in-depth metrics and performance tracking. Its clients have included such major brands as Home Depot, Nascar, USBank, Andersen Windows, Best Buy, Target, and Pepsi. For more about Cicero, check out their about page, their full client list, and here are their management bios.

I hope to see you at “Radical ROI: Seizing the Potential of the Digital Marketplace” on May 11.  Again, use this registration page before May 3 to get those preferential rates.

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2 Responses to “Panel to Discuss the ROI of Digital Marketing”

  1. Rich Hoeg Says:

    Hey minnoov8, while you guys are “with it”, the senior level execs for this panel would not inspire me in terms of their web knowhow. Two of them … both nice guys … spent careers in traditional media (WCCO, StarTribune) which were not known for adopting the web.

    Reply

  2. Graeme Thickins Says:

    Hey, Rich, thanks for weighing in. I think you would be surprised at the Internet savvy of Paul Douglas, who is one amazing serial entrepreneur. Most people know him only from his WCCO-TV career, but that’s just one aspect to this guy. And Joel Kramer has definitely found Internet religion — actually some years back now, since he launched MinnPost.

    cheers,
    Graeme

    Reply

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