The Gang talks with Mark Kurtz, Chief Growth Officer and VP of New Media at Gage where he’s responsible for strategy, execution, and revenue measurement of digital media experiences across a Fortune 500 client base. Mark has held senior marketing roles across technology and ad agencies in Australia, Asia, and the US. We talk about social media, online promotion, blogger relations/PR, and other cool stuff.
(Steve Note: I apologize for the atypically crappy audio quality on this week’s show. Recorded at home where we just remodeled our lower level, it turns out that (unbeknownst to me) the electrician had re-routed my cable connection through three splitters and my 16mbps download speed dropped to 700kbps, barely enough to record a group podcast. In turn, Skype also dumbed its quality down to manage the paltry bandwidth).
This Week’s Show Hosts: Steve Borsch, Tim Elliott, Graeme Thickins and Phil Wilson.
Music by Bob Kirkpatrick from Music Alley, purveyor of podsafe tunes.
Discussed during the show:
- Radian6
- Microsoft “Looking Glass”
- Minnov8’s liveblogging of MIMA ‘09
Podcast: Download (Duration: 52:34 — 36.1MB)
October 4th, 2009 at 10:28 pm
Yet another excellent piece by Minnov8! I found the section on tying together conversations occurring in customer service and social media to be so on point. Even before Facebook or Twitter, there were (and still are) these rich opportunities for companies to learn how their customers feel about their product or service.
I will have to look more into iCentera! Thanks!
October 7th, 2009 at 3:43 pm
Steve / Graeme / Phil / Tim –
Good to catch up and nice to see you at the MIMA Summit #MIMA09 for recap. I knew that picture from @roebot would come back to haunt me
Here are more photos from the flickr feed: http://www.flickr.com/photos/gagegroup/
Keep up the good work – @markkurtz