The two track conference will offer sessions that appeal to active software developers as well as mobile users including marketers, advertisers and enthusiasts. Attendees can choose a single track of learning and information or pick and choose from either track to maximize their experience.
According to event founder and organizer, Justin Grammens, “There are plenty of meetings focused on mobile development or mobile marketing and use. We wanted to bring the two groups together to better understand the overall mobile platform.” Grammens, President of mobile development firm Recursive Awesome and founder of Mobile Twin Cities noted, “We have assembled an agenda of mobile experts and users that will offer unique perspectives on the opportunities with the local, national and global mobile community.”
The agenda, available online at www.mobilemarchtc.com, includes technical sessions addressing the development of applications for the iPhone, Android and Blackberry mobile devices. These sessions will be presented by local developers Aaron Kardell, Robert Green and Shawn Butler respectively. The technical track also includes Beyond the Code: User Experience, Testing, and Support presented by Breon Nagy.
The non-technical mobile users track includes What Do They Want, providing results from a consumer study presented by Carlson Marketing’s Doug Rozen and On the Air and In the Papers, featuring a panel of representatives from local TV, Radio and Newspaper companies. Other sessions slated are Show Me the Money, discussing the future of mobile commerce with Farhan Muhammed, and Mobile Marketing: Watch That Step presented by a panel of marketers highlighting the process of initiating a mobile strategy.
Other agenda items including a keynote to start the day will be announced in the near future.
Registration is now open for Mobile March, Saturday July 27th at the Hilton Garden Inn in Downtown Minneapolis via the Mobile March website or directly through Eventbrite. The cost is $20 and includes lunch.
Minnov8 is pleased to be a sponsor of this event* and joins other event sponsors including: Verizon Wireless, Fusion Room, Best Buy, The Nerdery, Recursive Awesome, Focus Business Development, and RemainComm Media Strategies.
*Minnov8 contributor Phil Wilson is a Mobile March organizer and is the founder of sponsor RemainComm.