Our buddy, Graeme Thickins, is once again live-blogging from DEMO Fall. He seems to cover everything and is the best liveblogger I’ve ever followed, mainly because he is so diligent about placing links within his liveblog as well as within his tweets so it’s easy to go see what and whom he’s talking about in his info.
One he made certain to focus on is a new Minnesota-based offering that includes a guy who also gave us a heads-up on their DEMO debut: serial entrepreneur, Alex Huff, who is with this new Minneapolis headquartered startup as Chief Technology Officer. Me&MyMoney launched this week at DEMO and it promises to let you live the life you want and have money left over.
As many of us know when it comes to launching a startup, timing is everything. Borne in a time of incredible global economic flux and uncertainty, Me&MyMoney is certain to get attention, especially when the U.S. Census Bureau releases data like this that, “…in 2010, median household income declined, the poverty rate increased and the percentage without health insurance coverage was not statistically different from the previous year.”
Alongside that historical data is an ongoing bleak jobs outlook, fears of a double-dip recession and deep concerns about the future of Medicare, Medicaid and Social Security. As such, there is NO question that the masses are ready for a tool they can use to get a handle on where they are financially, where they’re headed, how to get out (and stay out) of debt, and to ensure they have money around in their old age (even more important now that we’re all living longer as well). Me&MyMoney couldn’t ask for more perfect timing, but there’s no question getting the word out and building buzz will be the key to adoption and gaining traction with the millions of potential users for their web application.
In their press release they succinctly lay out their value proposition which is, “Me&MyMoney is not another budgeting tool – it is a transformational approach to forecast where your money and your life are going. It uses diverse data sources, proprietary algorithms, and an easy-to-use web application to give members real, instant insight into their money. Those insights will allow them to create, understand, and execute a projection of their money throughout their lifetime.”
Read the full release after the jump (click “more…”) and then check ‘em out…
Me&MyMoney Debuts at DEMO Fall 2011 Conference
Minnesota-based startup enables people to take control of their money and their future
Santa Clara, California, September 13, 2011 – Six of every 10 Americans are on course to outlive their money – and the rest need to make sure they don’t. Me&MyMoney™ is an innovative web-based program that will enable its members to live the life they want – and have money left over. The Minneapolis-based company unveiled its revolutionary program at the DEMO Fall 2011 Conference today.
“I’ve worked for more than 30 years in financial services and can tell you that, unless you have substantial assets, ‘services’ is a misnomer,” said Mike Kozlak, CEO and founder of Me&MyMoney. “Most of the 40 million households that make up the working backbone of America do not have substantial assets. Unless there is a financial product to be sold, most institutions just don’t care about those consumer’s outcomes.”
Me&MyMoney (www.meandmymoney.com) is not another budgeting tool – it is a transformational approach to forecast where your money and your life are going. It uses diverse data sources, proprietary algorithms, and an easy-to-use web application to give members real, instant insight into their money. Those insights will allow them to create, understand, and execute a projection of their money throughout their lifetime.
As a member of the Me&MyMoney community, members will be able to share advice and assistance with other members. The community is built on its own microsite platform developed by LoudClick, Inc.(www.loudclick.net).
Kozlak is passionate about giving all Americans access to the tools they need to be successful. “The last 10 years have had a devastating effect on Americans’ confidence in their financial future,” he said. “Me&MyMoney differs from other online financial websites in that we help our customers look to the future, as well as their present situation. Unlike other companies, we are not trying to help our customers become better bookkeepers, but to help them make better decisions about their money.”
“We’re excited that Me&MyMoney chose our conference to launch their groundbreaking approach to the way we think about money,” said Matt Marshall, executive producer, DEMO. “The technology and concept behind this type of forecasting for personal finance is really exciting to see. It’s different from anything else out there.”
Members will see a graphical representation of their current reality, explore the future money impact of additional actions called “Sims” (simulations) and create their own plan based on strategies they choose. All of this will be done on their secure Me&MyMoney microsite. Members can decide to fill out simple worksheets, or allow Me&MyMoney to securely access bank and investment accounts for additional insight.
The beta version of the Me&MyMoney application will be released in Fall 2011. Sign up atwww.meandmymoney.com to be one of the first to be invited to try this groundbreaking program. Welcome to the revolution.
Contact: Erin Anzalone
Me&MyMoney (www.meandmymoney.com) is a Minneapolis-based company founded in 2010. Its goal is to provide the majority of Americans the insight they need to become confident about their financial future. The web-based program uses a unique and secure micro-site platform, diverse data sources and proprietary algorithms to enable members to take control of their financial futures. Me&MyMoney wants members to be the CEOs of their lives – not the head bookkeepers. Join the revolution on Facebook atwww.facebook.com/meandmymoney and on Twitter at www.twitter.com/meandmymoney.
Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information about the DEMO conferences, visit www.demo.com.