Minnov8 Gang 146 – Is Fire *Your* Tablet?

The Gang shows up for the Social Media Breakfast held at Thomson Reuters to talk the new Kindle Fire, tablets and tablet publishing, and mobile. We didn’t have enough time to be exhaustive in our discussion, but we cover a lot of ground in a short time.

Joining us on the ‘cast is our frequent guest host, Julio Ojeda-Zapata, as well as Albert Maruggi of Provident Partners (the moderator for the panel discussion on mobile social media). Toward the end Lisa Grimm joins us to chime in on mobile social media and what she’s up to at Mall of America.

The panel, hosted by Albert, included Liz Giel, Digital Strategist at Fallon; Kevin Hunt, Corporate Social Media Manager at General Mills; and Breon Nagy, Marketer at Code42 Software.

Hosts: Steve Borsch, Tim Elliott, Graeme Thickins and Phil Wilson.

A few photos from SMBMSP:

Discussed during the show:

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Comments

  1. Was listening and you had a brief mention/discussion about responsive design. Most frameworks (and most examples of responsive design in general) pretty much work/look the same. Not much differentiation between the sites from what I’ve seen so far. Will be interesting to see if it develops beyond that.

    From what I gather, it takes considerable more planning – therefor cost – to do a responsive designed site. Since all mobile devices are really pretty good at showing a normally designed site and allow gestures to focus on specific content, I keep coming back to this question – Can that extra cost be justified?

    • Can the cost be justified? I don’t know…but *do* know that I’d often prefer to see the real site on my iPad or iPhone and not have them *force* me to a mobile site (with no way to *force* the desktop version to display for myself!).

      Responsive design makes sense but the examples I’ve seen look goofy as sites and are clearly geared to be “responsive” vs. a great UI and design. So we’ll see if it accelerates as a design direction.