Minnesota Public Radio Goes to Camp
A unique collaboration to benefit public radio, MPR and maybe all of media for that matter took place at the studios of the Minnesota Public Radio on Saturday July 12th.
The PublicRadioCamp was organized by Dan Grigsby and those behind Minnebar and Minnedemo here in the Twin Cities along with MPR. The “camp” was positioned as “a new community event” and the purpose was to examine “the tons of really interesting content, data, audio, meta-data and feeds.” and to spend the time “collaboratively remixing and mashing up these goodies.”
The designers, bloggers, journalists, internet types, and plenty of MPR representatives (about one for every non-MPR attendee), assembled in the deluxe UBS Forum. The space had been lined with work areas complete with large whiteboards indicating there wouldn’t be much observing and plenty of brainstorming. Within minutes the group divided into what resulted in four groups; Data Access, User Generated Content, News Visualization, and Nuevo Radio. My time was spent in the Nuevo Radio group, a name I gave it as a spicier take on radio. Besides nouveau seems so snooty. The results of it and the other collaborations are briefly reviewed below. Read more
WCCO Launches Ad Network & You’re Invited to a “Bloginar”
WCCO-TV today announced the launch of the WCCO-TV Minneapolis/St. Paul Network, “a first-of-its-kind partnership between a major media company’s owned television station and local blogs and social media sites” delivered through embeddable news widgets.
According to their press release, this network (and why they’re pitching we bloggers and social media types) is, “Site owners participating in the WCCO-TV Minneapolis/St. Paul Network receive a portion of the advertising revenue generated by WCCO-TV, which is responsible for selling the advertising space within the widgets. There are three widget formats available, each with IAB standard ad units, and partners can select from six topical news feeds to provide the most relevant content for the publisher’s site.”
The jury is still out on whether or not local ad networks will drive viewer/readership toward local TV news outlets, but I’ve got to acknowledge the foresight in doing something to engage local new media creators, and they’re giving you, a blogger, site owner or community news organization, an opportunity to schmooze with WCCO folks at a “bloginar” next week.
While a potentially laudable effort to engage us, I suspect it’s not enough and could be so much more. Read more
Thirty Semifinalists Named in ‘Minnesota Cup’ Business Plan Competition
I attended and Twittered a bit at a reception Wednesday evening, June 25, at the grand, old James J. Hill Library in downtown St. Paul. (You remember old J.J., don’t you, the Bill Gates of his era?) It was an event to honor the startups who made it to the next round of the Minnesota Cup, an annual, statewide competition that seeks out aspiring entrepreneurs and their breakthrough ideas. The 30 lucky semifinalists were selected from a record of 840 entries in this fourth and largest year of the competition, and will vie for prizes that include $50,000 in cash for the first-place winner. An interesting tidbit I picked up at the reception: about 10% of the 840 entrants were Web 2.0 related.
Scott Litman, cofounder of the event, told me the competition this year was the toughest ever, and that many plans that might have made the cut in previous years didn’t. He also told me that, unfortunately, many entrants may have had great business concepts, but they were not understandable — the submissions were either poorly written, or riddled with so many acronyms and buzzwords that the judges flat-out did not know what the heck the submitter was talking about. (So, take heart, rejectees. You may be great at selling your ideas verbally — now work on the written word.)
Here’s how the Minnesota Cup site states its mission: “We’re looking for the next great entrepreneurial success story in our state. This competition is for all entrepreneurs, whether your breakthrough idea is high tech or no tech, whether you are just putting your ideas into a business plan or if you’ve been out building your venture.” Well, I wonder if it’s possible that any who entered, and especially the chosen semifinalists, could really be “no tech” in this day and age? That would be hard to imagine. And, in looking over the list, there’s nary a one that would seem not to rely on technology in their businesses. (Although some without a website certainly have the aura of no-tech at this point, perhaps awaiting prize money to build? And what’s with all the student semifinalists being listed with no websites?) As for the lack of a requirement that the business be new, i.e., that older startups can also apply, I know at least two on the list are four to five years old and still chasing $50k. Ah, hope springs eternal. Here’s the full list: Read more
Nabbit Moves Beyond Tagging
On May 13th a press release announced the new partnership between Eagan-based Jump Technologies’ Nabbit service and CBS Radio, Minneapolis (102.9 Lite FM, 104.1 Jack FM, 830 WCCO AM). This partnership will further move Nabbit from a relatively simple tagging application into a full blown marketing tool. On that day, the eve of the big rollout of said partnership, I sat down with Nabbit chief (“Chief Nabber” on the business card), John Freund, to talk about the Nabbit, where it started, where it is and where it’s going.
Nabbit was born some two years ago as Freund and his team at Jump Technologies were discussing the eBay purchase of Skype. “I remember saying how great it would be to have 50 million subscribers to anything.” The discussion included colleague (and radio fan) Norton Lam’s thoughts about tagging radio content. So was the birth of Nabbit. According to Freund, “The first year we dedicated about 10% of Jump Technologies resources to Nabbit.” That has clearly grown as Nabbit has evolved, indicating a great deal of confidence in the potential of the business.
At first, it truly was a “content play” offering listeners of radio the ability to tag songs and advertisements via internet enabled cell phones. Those tagged pieces of content are placed into the Nabbit user’s account for later action including purchase or artist and advertiser info.
“We found that while users were tagging music they were actually tagging more advertising and the calls to action that they provided.” This led to what Nabbit describes as the first service that allows marketers to combine broadcast, mobile, direct response, and online advertising into one integrated consumer marketing campaign.
Here’s how it works. Read more
Bellying Up to the ‘Bar for The Seven Deadlies
As part of Minnebar last Saturday I had the pleasure of sitting in on the “7 Deadly Mistakes of Start-up Marketing” presented by Curt Prins, marketing consultant focusing on emerging technology companies. In a full board room at Coffman Union on the U of M Campus, Curt took us through what he considers to the most common mistakes entrepreneurs make as they begin to develop and market their company or products. (I had a chance to Twitter those “mistakes” live but they deserve just a bit more focus.)
Mistake #1 Target Market Greed. A common problem that afflicts most new companies. In the quest to market to the most bodies, they target way beyond their sweet spot. The tighter the niche that you focus on the better results you will get. Curt demonstrated his point with a very simple “pie” chart. Cut out a slice, and then cut it again. Reaching that small piece of the pie will yield tastier results. Not to mention it’s a much better use of your marketing budget.
Mistake #2 Prospect Gluttony. Similar in nature to the above Target Market Greed, the more you wander outside of the group that really needs your product the more disappointing the results.
Mistake #3 Product Pride. It’s your baby! Clearly, it’s the answer to everyone’s needs…or do they even give a #*@? (Curt’s word, or rather, punctuation.) Your product is an extension of you and of course benefits you. Does it benefit your prospects? Read more
Minnov8 at MinnPost
What could be better than to have been approached by the editor and publisher of MinnPost, an organization whose mission is to bring high-quality journalism for news-intense people who care about Minnesota, and asked if Minnov8 would be willing to participate weekly with one of our posts published there? Maybe bags full of $100 bills dropped on our doorstep would be better, but this is certainly at the top of the list.
Upon their launch, it was clear to me that MinnPost really was serious about their mission and I’ve been a loyal reader since they went live and recently donated as well. While scanning stories in competing publications about puppies, gossip about celebs at the Mall of America, the annual “Get Ready for Summer!” article or the provocative teaser at Digg is interesting when our minds need a cotton-candy-content fix, but more of us crave deep thought, analysis and perspective which those contributing to MinnPost deliver. Read more
Minnesota’s Internet Tech Crowd Flexes Its Muscle
If one had any doubt about the intensity of our state’s information technology and Internet community, one only had to be anywhere inside the U’s Coffman Union on Saturday for the third annual Minnebar “unconference” (part of an international phenomenon called Barcamp). To say the joint was a-jumpin’ simply does not suffice. And numbers alone don’t tell the story (though attendance was an event record at 430). Rather, it was the intensity of energy through the entire day that could only impress one about this somewhat quiet, and definitely underrated, sector of Minnesota’s economy.
I was there for at least 12 hours of the event — yes, it went on that long, and no one was complaining — and I can surely say that even the most skeptical of attendees who sacrificed part of their spring weekend were impressed with what they experienced, and left beaming with an elevated sense of pride in the industry they’re a part of. One needs only to scan the voluminous talk that went on in real-time — thanks to the magic of Twitter, and all archived here — to see that something big was happening in the Gopher state on this rainy fishing-opener Saturday. (In fact, Minnebar was ranked during the day as one of the top-five conversations going on in the entire, global “Twitterverse.”) Read more
Journalism, Democracy, Place and Blogs - June 4-5
This looks like an interesting venue and am glad to see a Minnesota recognition of the shift in media taking place as alternatives-to-traditional media flourish. Complete details are here. Registration and meals is $139.
Online News Community, Editors, Entrepreneurs and
other “Placebloggers” to Convene June 4-5 in Landmark Conference
MINNEAPOLIS–(BUSINESS WIRE)–Entrepreneurs, editors and operators of local online news and community websites — placebloggers — will gather June 4-5 in one of the first convenings of its kind, to share the trials and tribulations of a news source growing without paper or printing press. “New Pamphleteers/New Reporters: Convening Entrepreneurs Who Combine Journalism, Democracy, Place and Blogs,” will take place at the McNamara Alumni Center at the University of Minnesota, immediately before the fourth National Conference on Media Reform, also in Minneapolis on June 6-8.
“America’s new online citizen-journalists are inventing a new business and a new passion — the business of building local, literate, digital domains on the web where community and commerce flourish,” said Bill Densmore, director of the Media Giraffe Project at the University of Massachusetts Amherst. “But efforts — and structure — to share best practices are only just emerging.”
The program will pull together experts for discussions on the business, marketing, legal, advertising, journalistic, technical and fund-raising skills that are needed in order for local online news and community-building websites to approach success. Read more
Emerging Digerati Showcase at U of MN
Today was the Emerging Digerati Showcase at the University of Minnesota, Weisman Art Museum. The focus was a College of Liberal Arts, new media festival featuring digital technology, art and research.
It was inspiring to see the innovation and boundary pushing being done in this market and the passion people are bringing to digital technologies.
- Starting off was artist Lynn Fellman, who merges art and science with her beautiful DNA inspired digital, vector art. Ms. Fellman has been in the interactive space since the early 1990’s.
- Minnov8’s own Garrick Van Buren showcased his creation, Cullect, a collaborative feed reader with amazing capabilities
- Brad Hosack and David Ernst from the Academic & Information Technology, College of Education & Human Development department showed Video ANT, an innovative way of moving video beyond just content delivery through a tool they’ve developed to allow easy annotating of video
- Justin Grammens and Minnov8’s own Phil Wilson showcased Localtone Radio, an innovative site for local bands to showcase their songs and for music lovers to discover (and vote upon favorite) bands and music. Their buzzphrase? Listen, Share, Learn
- Terry Schubring demonstrated an internal UofMN engine called “MediaMill”, which facilitates transcoding of video and its display on to any web page
Accomplishing MPR’s Mission: Innovation at Work.
You’ll see much on this site about the development of new applications, software, products and systems. We’d also like you to see how Minnesota companies are using them to accomplish their goals.
Minnesota Public Radio has always endeavored to be a leader in employing new technology in the daily business of radio broadcasting. One look around their beautiful facility in St. Paul will tell you that. From state of the art broadcast equipment to the video presentations throughout the building it’s apparent that MPR embraces technology and innovation.
However, MPR isn’t just using new technology to make the lobby look great. There is genuine dedication to improving the listener’s experience whether they are music fans, news junkies or would be residents of Lake Wobegon. In fact, according to Michael Bettison, Director, New Media at MPR, “Our audience is where the power of our medium is going.”
Bettison joined MPR in 2001 after stints with a web development company in New York and worked with the likes of Time Magazine and PBS. His first of order of business was to properly position the information MPR was providing on air, what he terms “legacy content”, on line. Additional attention needed to be paid to correctly orienting the staff to use the assets given to them by broadcast to focus the content online. This also led to web getting “a seat at the editorial table” at MPR,” a place that some companies are still trying to sort out in their overall strategy. In fact, some still see web as a competitor to traditional media. Bettison noted no such trepidation at MPR. “The only concern was that of workload. However, we were able to take advantage of the enthusiasm shown by the staff to address those concerns.” Read more
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The "Minnov8 Gang" Podcast
