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Bigger ideas. Faster.

2. March 2009

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Large and small companies around the world are using open Connected Innovation strategies to re-invigorate and accelerate their innovation capacity. This movement goes one step beyond the “submit your idea” generation and allows participants to engage in the product development experience.  Here are three examples of Connected Innovation commercially at work: Starbucks built an on-line [...]

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Open for Business: Best Buy’s Social Strategy

24. January 2009

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(found via @graemethickins and @garykoelling)

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Herding Your Online Cats

17. January 2009

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Unless you’ve been living under a rock in 2008, you’re likely aware that social media use is exploding, as are the number of companies and organizations wanting to market to we users. But both our use of the dizzying array of social media services out there, as well as the tools and solutions for companies [...]

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Marketing Innovation: Best Buy vs. Target

17. December 2008

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Two of the most difficult marketing jobs in Minnesota right now has to be leading local retail giants Target and Best Buy. Although of different scales, Target is about 60% larger than Best Buy, each is facing the same catastrophic pullback in consumer spending that has resulted in each company reporting some of their worst [...]

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Great (Meerman) Scott! What a Social Media Breakfast!

31. October 2008

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The monthly meeting of the Social Media Breakfast of Minneapolis-St.Paul, held at the PartnerUp Headquarters, also known as Deluxe, was anchored by author/marketer David Meerman Scott on Friday (10/29). Following opening comments from SMBMSP head cheese, Rick Mahn, Minnov8’s own Graeme Thickins, who coordinated Meerman Scott’s appearance, introduced the online media evangelist to a packed [...]

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