Minnov8 » guides http://minnov8.com Showcasing Minnesota Innovation in Internet & Web Technology Thu, 09 Feb 2012 17:33:18 +0000 en hourly 1 http://feeds.feedburner.com/M8GangPodcast Internet & Web Technology Innovation in Minnesota, the Land of 10,000 Lakes Minnov8 Gang no Minnov8 Gang sborsch@gmail.com sborsch@gmail.com (Minnov8 Gang) Creative Commons Attribution Non-Commercial 3.0 A podcast devoted to innovation in internet & web technology and its effect on Minnesota startups, companies & enthusiasts. Internet, Web, Minnesota, Innovation Minnov8 » guides http://minnov8.com/wp-content/uploads/2010/03/Minnov8_Gang_Podcast_th.jpg http://minnov8.com Twin Cities, Minnesota Weekly The FTC Talks Guides http://minnov8.com/2010/01/30/the-ftc-talks-guides/ http://minnov8.com/2010/01/30/the-ftc-talks-guides/#comments Sat, 30 Jan 2010 17:17:40 +0000 Phil Wilson http://minnov8.com/?p=4214 The FTC Talks Guides is a post from: Minnov8 and published under a Creative Commons license.

]]> Engle Recently I had a chance to join local IP Attorney Ernest Grumbles for an edition of his BP/G Radio Intellectual Property Podcast. Along with his co-host Joe Bennett-Paris we had the chance to talk with Mary K. Engle, Associate Director, FTC Division of Advertising Practices about the infamous Guides for the Use of Endorsements and Testimonials in Advertising as they apply to bloggers.

As we’ve talked about on past Minnov8 podcasts and as I pointed out in a post on my own blog, these guides are nothing new in the broadcast world, but seem to have a few bloggers and online marketers a bit twitchy. How do you feel about them?

It was good to have the chance to talk with Ms. Engle and get a very clear explanation of the guides straight from the source. Thanks to Ernest for allowing me to join in.

Be sure and keep Ernest’s blog and podcast on your radar. He is a great local and national resource and offers plenty of great info on IP law on a regular basis.

The FTC Talks Guides is a post from: Minnov8 and published under a Creative Commons license.

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