Hopkins-based ARAcontent, which has been a leader in content-based marketing solutions for more than 15 years, announced today it has changed its name to Brandpoint, underscoring the organization’s evolution from a provider of traditional PR brand storytelling into a comprehensive, content-based digital marketing platform. Brandpoint offers three core product channels, each enhanced by accurate, real-time [...]
Continue reading...Thursday, July 9, 2009
Conference organizer Kane Consulting says that it’s now a “brave new world” in public relations. And to help managers of local businesses and PR practitioners alike better understand how “new hybrid media forms” are changing the game, it’s organized an event that includes a national speaker who’s an expert on the subject. Called “PR 2.0: [...]
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Monday, March 14, 2011
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