Brandpoint offers three core product channels, each enhanced by accurate, real-time reporting of results:

• Media creation and distribution: Consumer-focused feature articles help clients tell their brand stories, and provide high-quality content to a network of online publishers. Brandpoint guarantees clients online placement of their articles through its powerful, cost-effective media creation and distribution service.

• Search engine optimization (SEO): Brandpoint provides full SEO consulting services that range from website audits to keyword analysis. Placement of quality content on trusted media websites is an effective way for brands to increase their SEO relevancy.

• Social media: Brandpoint supports clients’ social media strategies with outreach tools and writing services that help brands maintain and grow their social media presence.

“Changing our name to Brandpoint reflects how our business has evolved from a heritage of print article distribution into a comprehensive content-based digital marketing platform,” said David Olson, SVP and general manager of Brandpoint, in the company’s news announcemnet.  “As the online marketing landscape becomes more dynamic, consumers are connecting with each other and the companies they patronize in new and exciting ways. By following consumer trends and continually integrating new services such as social media and SEO, Brandpoint is nicely positioned to serve as our clients’ strategic partner today and in the future.”

The parent company of Brandpoint, and another product called Adfusion, is ARAnet. It is an article-based digital media company that educates consumers, builds brands, and drives sales through product offerings that focus on digital advertising, SEO, and public relations, and leverage content and technology to achieve clients’ specific campaign goals. The company began life 15 years ago as Article Resource Association, providing copyright-free content to print media across the country. As the digital marketing world evolved, the company maintained its front-runner position by developing new content-based marketing tools and utilizing emerging technologies for a broad portfolio of public relations industry, corporate, and interactive agency clients.

Today, Brandpoint is recognized as a pioneer in content-based digital marketing and real-time reporting of measurable, effective results. For more information, call (866) 287-9168 or visit the company’s web site at www.brandpoint.com, where you can also click on an online demo.

Minnesota ‘Brand Storyteller’ Changes Name to Brandpoint is a post from: Minnov8 and published under a Creative Commons license.

The first in the series of three is with Lee Odden of TopRank Online Marketing. Lee is all about SEO and he spent a bit of time to talk as he was headed out of town.

http://www.youtube.com/watch?v=HdfJ0wY8npo

Look for interviews with Jennifer Veesenmeyer of Stratigent and Doug Rozen from Carlson Marketing in the coming days.

Minnov8 + MIMA = Movies is a post from: Minnov8 and published under a Creative Commons license.