Minnov8 Gang Podcast - Episode 9

Hosts: Steve Borsch, Tim Elliott, Graeme Thickins, Phil Wilson

Based upon feedback we’ve received from you and many other listeners, the Gang is increasing the pace of the show and getting to areas of interest in a tighter show format.

In today’s show, a few links mentioned include:

+ Minnesota Interactive Marketing Association (MIMA) Summit

+ The concurrent UnSummit that occurred for those unable to get into the MIMA Summit

+ TechCrunch article on the credit crunch

+ “With credit tight, young companies keep closer eye on cash” by Katharine Grayson, Twin Cities Business Journal

+ RangeBuzz, “...the Iron Range MN online guide to northern MN dining, nightlife, music and area events. RangeBuzz.com makes it easy for you to discover what’s happening on the Iron Range in Northern Minnesota!”

+ Next Social Media Breakfast on October 31st at Deluxe Corp. (watch their site for details to appear).

Minnov8 Gang Podcast - Episode 9 [33:55m]: Play Now | Play in Popup | Download

October 4, 2008 · Filed Under Minnov8 Gang Podcast

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UnSummit ‘08…More Than a Summit Alternative

As noted on it’s website, “UnSummit 2008 is an technology+marketing conference created to serve those unable to get tickets to the the MIMA Summit on Oct. 1, 2008.” Though maybe not the intent of organizer Don Ball, it was also for those who didn’t want to pop for the rather spendy registration fee for said MIMA Summit, simply didn’t want to go, or were drawn to a more intimate setting. Whatever the motivation, the daylong event held at the Local Pub in Minneapolis was quite the success.

The day was set in the increasingly popular “unconference” format where the agenda naturally evolves around a given topic or question. Some fifty interactive and social media enthusiasts spent the day addressing a wide range of topics. Three separate “spaces” played host to discussion and presentations on How Traditional Agencies Can Move to Digital, Social Media Reality Check, New Possibilities in Video, Marketing Heresies, Community Management 101,The Future of PR, and a session addressing the lofty goal of Measuring ROI of Social Media…nope, we didn’t quite figure that one out. Dang!