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Archives for January 2009

Why Executives Don’t “Get” Social Media

January 5, 2009 By Steve Borsch

boss-newYour boss, executive client or any other leader with whom you’re dealing (or perhaps even you, yourself) may not intuitively understand social media. This is not because of a lack of understanding or the technical acumen to use some internet connected device and hosted software, but more likely because they don’t feel the need to put forth the effort or energy to embrace it (or why anyone else would goof with social media, for that matter).

As social media continues to accelerate as a method of connecting people to one another as well as to news, information and other snippets of value, I keep thinking about people who aren’t all that social, are not inherently “connectors,” or are folks who are simply not all that interested in connecting with other people in some virtual way.

Years ago I always thought not being social was, well, being antisocial. Being one of the weirdos who smell bad and can’t be trusted around small animals or children. The guys you see leaving Blockbuster on a Friday night with 10 videos…for the weekend. The hermits whom I always seem to stumble upon when hiking in the Superior National Forest and who abhor bumping in to anyone.

Then I became enlightened….  [Read More…]

Filed Under: Social Media

UnSummit Set To Return March 7

January 4, 2009 By Tim Elliott

unsummit logoUnSummit, the spontaneous tech marketing unconference spawned as an alternative to the sold-out MIMA Summit last October has set the date for their next event as Saturday, March 7, 2009 from 9:00 a.m. to 5:00 p.m. The event will be held at the Minneapolis Central Library.

The agenda is still coming together based upon attendee input but the theme of “Hacking the Recession” sounds timely and a good way to frame social media marketing in these challenging economic times.

If you are unfamiliar with UnSummit, you can check out our coverage here and on our podcast or visit the UnSummit blog. A sign-up list for attendees is on the UnSummit wiki. Without the overlap with the MIMA Summit, it looks to be a much larger event this time. Hope to see you there…

Filed Under: Events Tagged With: MIMA

Minnov8 Gang Podcast – Episode 19

January 3, 2009 By Steve Borsch

m8_kmathenyOur kickoff podcast for 2009 is a discussion with guest Kevin Matheny, self-described “E-business Architect & Open API guy for Best Buy” and founder of the innovative Best Buy Remix Developer Network effort.

Hosts: Steve Borsch, Tim Elliott, Graeme Thickins and Phil Wilson.

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The Podcast
https://media.blubrry.com/minnov8/minnov8.com/site/wp-content/uploads/podcasts/20090103_M8_Gang_19.mp3

Podcast: Download (Duration: 57:46 — 33.3MB)

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Our discussion surrounded a variety of topics:

– How did the idea to open up the Best Buy catalog come about? What is the vision for Remix?
– How does it fit with broader plans or strategies of the corporation?
– Can you talk about how you came to select Mashery as your API delivery partner?
– What about higher level tools to increase access to the Remix API?

As you may have heard, a guy by the name of Keith Burtis (based in Buffalo, NY) was just hired to be community manager of the Remix program and is running the Twitter presence. During this podcast, we discussed the role of the community manager, what Keith is doing, and why it matters.

Links:

+ Kallow.com

+ Blog:  http://remix.bestbuy.com/blog

+ Twitter:  http://twitter.com/bestbuyremix

+ Kevin’s article, Agile Software Development: Bridges to the Future in BusinessWeek.

+ Follow @kevinmatheny on Twitter here.

Filed Under: Minnov8 Gang Podcast, New Tech from MN Companies Tagged With: Best Buy

Next MinneDemo Scheduled

January 2, 2009 By Steve Borsch

ben-lukeThis just in as an email from Luke Francl, one of the co-organizers (along with Ben Edwards) of MinneDemo:

Happy New Year! We at Minne* hope 2009 finds you well.

Save the date! The next MinneDemo has been scheduled for Friday, February 6 (Registration is not yet open). (This is our first Friday MinneDemo!).

It will be at Intermedia Arts again. You may have heard that Intermedia Arts is having financial difficulties due to the economic meltdown. Renting their space again will help them become sustainable.

We are still looking for presenters. Working on something cool? We want to hear from you.

We also want a volunteer with A/V experience to help us simulcast the demos in the main room and record them for distribution on the Internet. Please contact me if you are interested.

Thanks,

Luke Francl & Ben Edwards

 

Filed Under: Events

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