DoApp has had a busy week. Their MyLite and MyTo-Do applications are currently available and moving up the rankings via the iPhone Apps Store and Magic 8 Ball and Whoopee Cushion are waiting in the wings. Current stats include MyLite ranking #8 overall on Top Free Apps, and #1 in Top Free Apps in the Utilities category along with MyTo-Dos showing at #81 overall on Top Free Apps, and #8 in Top Free Apps in the same category
Launched as PagePow, DoApp was founded in 2007 by former early Google employee Joe Sriver. The company positions itself as “a new kind of internet applications company.” They aspire to the rather lofty sounding mission of enabling “a glorious new world of distributed content and commerce.” Okay, so flashing lights and whoopee cushions don’t exactly sound “glorious”. However, in our interview Sriver assures me that there is more afoot at DoApp than finding your keys in the dark, telling the future, or goofing on your friends. The current applications for the iPhone are about establishing the firm and “gaining experience in the process.”
He goes on to say, “The iPhone applications are just one aspect of DoApp, making up part of a growing portfolio of work.” More serious applications in the commerce, utility (including MyTo-dos), and entertainment 
segments are planned.” We have a staff of eight and we are working furiously to keep pace with the ideas we are generating.” Those ideas include mobile and web based applications. In fact PagePow was originally launched as a widget builder. There is still a presence in that market with plenty of interest, much of it on an international level, but “the attention around iPhone applications has really replaced the buzz on widgets.” according to Sriver. Clearly, though it may be hard to believe, not everyone has an iPhone and there are still plenty of opportunities to supply applications for other platforms. This reality does not appear to be lost on DoApp.
As for iPhone applications, “Nobody really knows the criteria by which Apple decides which applications to release to the App Store, so we can’t really provide a timeline for what’s next there.” says Sriver. As the company expands beyond its current staff it will be less reliant on Apple because it will be delivering applications for other platforms. For now though, being ranked #1 in a category on the hottest application distributor site is not a bad way to bring recognition to a growing firm. Perhaps its own Magic 8 Ball app would say that it “appears likely” that this Minneapolis based firm will parlay that attention into serious application success.
(In the interest of full disclosure it should be norted that Minnov8 contributor Graeme Thickins is also the DoApp Marketing VP.)