There has been much discussion about the new emphasis on the online and social media policies of our new administration. As Minnov8’s Steve Borsch noted back in November, “The Obama campaign’s effectiveness in delivering their messages and calls to action will be hyper-analyzed over the next several months.” Well our friends over at the Minnesota Interactive Marketing Association are giving us some of that analysis by presenting an “Integrated Campaign Case Study: Obama Online” On June 17th.
The event will be held at Nicollet Island Pavilion and feature Scott Thomas (aka SimpleScott). According ot MIMA you’re invited to “take a look at how the Obama campaign looked before (Scott) and other designers, joined the team for the last election season.” and promises “You’ll see how it was, how it evolved, and the lessons learned along the way. ”
Scott Thomas, aka SimpleScott, was invited to join the New Media team at Obama for America during the campaign and it led to him becoming the Design Director of the historic Obama Presidential campaign.