Recently I had a chance to join local IP Attorney Ernest Grumbles for an edition of his BP/G Radio Intellectual Property Podcast. Along with his co-host Joe Bennett-Paris we had the chance to talk with Mary K. Engle, Associate Director, FTC Division of Advertising Practices about the infamous Guides for the Use of Endorsements and Testimonials in Advertising as they apply to bloggers.
As we’ve talked about on past Minnov8 podcasts and as I pointed out in a post on my own blog, these guides are nothing new in the broadcast world, but seem to have a few bloggers and online marketers a bit twitchy. How do you feel about them?
It was good to have the chance to talk with Ms. Engle and get a very clear explanation of the guides straight from the source. Thanks to Ernest for allowing me to join in.
Be sure and keep Ernest’s blog and podcast on your radar. He is a great local and national resource and offers plenty of great info on IP law on a regular basis.