ReliaCloud, our own local (but national) cloud computing infrastructure company, has launched a full fledged channel program centered on their enterprise-class infrastructure-as-a-service (IaaS) cloud computing offering.
According to Reliacloud, the five year growth outlook for IT cloud services revenue from 2009 to 2013 remains strong, with an annual growth rate of 26% – over six times the rate of traditional IT offerings (IDC, September 2009).
If you’re paying attention to cloud computing at all, then you can’t help but see that enterprise and small business IT spending is moving more and more to the cloud due to its easier set up, scalability, flexibility, built-in maintenance and support, and reduced costs for hardware and software maintenance.
ReliaCloud is focusing on making the reseller process as easy as possible, by providing a suite of tools that supports their resale process. ReliaCloud has developed a series of programs that maximize the use of their Cloud Storage and Cloud Servers for each of their customer profiles and, according to Brian Stevenson, Vice President of Sales for ReliaCloud, “We expect IT consulting firms and managed service providers to be the driving force of cloud adoption.”
I couldn’t agree more. Isn’t aligning incentives of others to leverage what you offer the basis of building an ecosystem? Great partnering is what made Microsoft so dominant for so many years and it’s obvious that ReliaCloud understands that making it easy for providers to build a business atop, around and with them will gain significant momentum for what they’re offering, and if the growth in cloud computing continues like IDC states (and which I believe is true) then striving to build and deliver — through as many channels as possible — an infrastructure layer upon which people can build toward that growing future, the more likely it is ReliaCloud will become a significant player in the space.
During a session at the recent Cloudcamp George Reese, CTO of cloud computing firm enStratus, laid out the layers of the cloud: SaaS; PaaS and IaaS. Think of SaaS as the layer where Salesforce.com plays (i.e., application layer); PaaS as the layer where companies expose their application programming interfaces to functionality others can use (e.g., AppEngine from Google and Force.com from SalesForce); and IaaS as the layer of hardware and administrative, policy-based services, internet connectivity and stuff that allows the other two to run (IaaS is sometimes known as Hardware as a Service or HaaS).
Nothing is more important than the IaaS layer since without speed, rock solid storage and a robust platform, the other two layers can’t function. With this new partner program at ReliaCloud, they’ll have a good shot at differentiating themselves from other providers like Amazon Web Services, Microsoft, Rackspace due to their focus on customer service which they’re carrying over from Visi and the learning they’ve gained from their direct client interactions at ReliaCloud.