At a recent Minnesota-American Marketing Association event Rick Mathieson, author of “The On-Demand Brand” talked about the future of digital marketing. The group that had gathered at Vic’s in Minneapolis listened as Rick highlighted his 5 trends to look for in 2011.
While Rick may be a bit aggressive with how far some of the trends may be developed by this time next year, he made some key observations in his presentation including how important new technology and media channels will help “supercharge” traditional media. I had a chance to sit down with Rick after the event to talk at a bit more length on some of his topics.
httpvh://www.youtube.com/watch?v=FXgNOQPDjpw&feature=player_embedded
For more on this event and others in the Evening Digital Series be sure and check out the MNAMA website.