This week’s guest is Marty Wetherall, Director of Innovation at the ad agency Fallon. Through Fallon’s effort called Starter Kit, they have taken a role in driving awareness for Minnesota’s campaign, called Expo 2023, which is an effort to win the decision to host the World’s Fair in Minnesota in 2023. The guy behind the campaign is Mark Ritchie, former MN Secretary of State.
By the way, you can help crowdfund the effort right now by going to the Indiegogo campaign for Expo 2023, Minnesota World’s Fair.
Hosts: Steve Borsch, Tim Elliott, Graeme Thickins and Phil Wilson.
Music: Kissin’ in Your Sleep by Barry McCabe. Brought to us by the podsafe Music Alley.
The Podcast
Podcast: Download (Duration: 1:10:47 — 41.4MB)
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Discussed During the Show
Minnesota’s Top Stories
- Minnesota Cup Names Finalists
- U of M launches seed capital program, drops plans for VC fund
- Target CEO Charts Comeback Plan With Benefit of Low Expectations
- Apple to sell digital guitar from Minneapolis startup Zivix
- Minnesota State Fair
- MN State Fair mobile app
- Your Tech Today: State Fair’s first Wi-Fi hotspot is FAST
Last Week’s Other Top Stories
- The Good, the Bad, and the Ugly of Adam Carolla’s Settlement with the Podcasting Troll
- Most smartphone users download zero apps per month
Minnov8 Guest: Marty Wetherall
Marty and the Gang discuss Fallon’s latest crowdfunding client, Expo 2023, with these links from the discussion:
- Indiegogo campaign for Expo 2023, Minnesota World’s Fair
- Minneapolis Entrepreneurs Launch Innovation on a Stick at Minnesota State Fair and that “Innovation on a Stick” will be served at their Minnesota State Fair booth located in the Lower Grandstand, Booth #22.
- Mentioned Chicago World’s Fair (World’s Columbian Exposition)
- Fallon’s Starter Kit Initiative
- Innovator’s Dilemma by Harvard Business School Professor and author, Clayton Christensen
Upcoming Events
- Ongoing Events
- INVESTyR’s Fundraising in the Digital Economy, 1st Tuesday of each month 3:30-4:30pm
- September
- Twin Cities Startup Week and Startup Weekend Sept. 9-14 (multiple events)
- “Gigabit Highway” conference, Minneapolis Sept. 2-4
- Mobile Twin Cities, Smartwatches: Past, Present and Future Sept. 8th
- MinneDemo 18, September 11th
- SMBMSP #70 – Social Media Trends, with featured speakers from…@Minnov8! Sept 12th, 8:00-10:00 am (tickets to be released next week)
- Fundraising and Intellectual Property Considerations, a free event for startups at TreeHouse Health, Sept. 16th
- MHTA Tekne Awards Finalist Announcements, Wed Sept 17th
- MinneAnalytics “Marketing Analytics” Conference (#MAMAmn), Sept. 30th, 8:00am-5:00pm+beer (Eventbrite link coming soon @MInneAnalytics and their website)
- October
- Minnesota Product Camp 2014, Saturday, Oct 11th, U of St Thomas
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- November
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