A new report from Fjord, Design and Innovation from Accenture Interactive, explains how the digitization of everything + liquid consumer expectations are creating the next wave of digital transformation.
The report’s focus is on the Internet of Things (IoT) but from the perspective of learning, adapting, sensing things that are fluid and “liquid”:
You will have heard of the Internet of Things, but how will businesses and brands use it? How will health services, transportation, insurance, utilities and security companies, for example, evolve to match our increasingly liquid demands and expectations in a world where almost everything is digitized?
These questions are answered in this ground-breaking report on the future of everyday life by Fjord, which envisages how businesses from oil companies to retailers, will create entirely new types of customer service or ways of working.
The Era of Living Services describes how brands will use the Internet of Things and powerful data analytics to create services that come to life; predicting and reacting to consumers’ changing needs and circumstances. In other words, branded services that are personalized and change in real-time for every individual wherever they are and whatever they are doing. It looks at the effect Living Services will have on most aspects of our lives – from our homes, finances and work; to our health, shopping and the future of travel.
You can read more, download a PDF of the report, or watch a video here.