Minnov8 Gang 355 – Greg Swan on SXSW, Dark Social & More

Our guest this week is Greg Swan, VP of PR and Emerging Media at Space 150. At this top agency Greg leads a team devoted to influencing consumer behavior online, creating authentic engagement and uncovering the “what’s next” in emerging media that will impact brands in the near future. He is a nationally recognized thought-leader whose teams have helped some of the world’s largest companies build brands, launch new products, and change audience mindsets. (More about Greg below).

We talk to Greg about his experience at the South by Southwest (SXSW) festival that just ended, as well as some of the deeper meanings behind what happened there and the trends in marketing and emerging media. He has much to say on these topics and we covered these, and more, on this show.

Hosts: Steve Borsch and Phil Wilson (Tim Elliott is off this week).
Music: L’inventore del Jazz by Alessandro Pellegrini under a Creative Commons License

The Podcast

Podcast: Download (Duration: 1:13:41 — 46.9MB)

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This Week’s Guest: Greg Swan

Prior to Space150, Greg spent nearly a decade at global PR firm Weber Shandwick, where his teams helped clients like The Coca-Cola Company, U.S. Army, State Farm, Verizon, and Chevrolet drive award-winning programs tied to measurable results. Previously, he had stints with both advertising and marketing firms, working on brands like Dupont, John Deere, Gorilla Glue, and Naked Juice. Greg was named Social Media Professional of the Year by PR News, and he was listed on both PR Week and Minneapolis-St. Paul Business Journal’s 40 Under 40.