W3i, one of the most successful Internet startups ever in the state of Minnesota, has launched Recharge Studios, which is both a mobile app launch fund for game developers and an app publishing business — and also the first product of that unit, a social game for the the Apple iOS platform called “Dolphin Play.” The announcement was recently covered by several sites, including Inside Social Games, 148Apps, and Pocket Gamer. (More below on what it all means for Minnesota developers, in the words of W3i’s Rob Weber.)
The St. Cloud, MN-based W3i, founded in the late 1990s by the three Weber brothers — Ryan, Rob, and Aaron (the latter has since left to launch another startup) — now has some 70 employees, boasts 33 consecutive quarters of profitability, and is on an annual revenue run-rate in excess of $30 million. CEO Andy Johnson added big-company experience when he joined the company a few years ago, having run the Internet business of Fingerhut, before that company was acquired in 1999 for $1.7 billion by Federated Department Stores. W3i’s business is all about helping app developers increase their user base — read: get more downloads. Until recently, that primarily meant Windows desktop apps (more than 400 million app installs to date). But, in the summer of 2010, W3i made a significant entry into the mobile app distribution business (iOS initially, natch) with the launch of its Apperang business. (Minnov8 coverage here.)
In parallel with kicking off Recharge Studios, W3i announced that Dolphin Play, its first mobile social game, is now available in the App Store. It’s based on “the Internet’s most downloaded screensaver, Living 3D Dolphins.” The company said it launched its all-new, free-to-play simulation game to be “just in time for the holidays.” (And I gotta say, I’m loving Santa in scuba gear today!) The company knows what it’s talking about when it comes to screensavers, because its original name was Freeze.com, which is still a thriving site it runs where consumers can get free screensavers and other downloads for Windows machines. In its latest announcement, W3i said the Living 3D Dolphins screensaver “provides a visually stunning backdrop for Recharge Studios’ debut game.” … [Read More…]