Yesterday (June 30th) marked the first ever Social Media Day. By no means was this a national “bank” holiday, nor a holiday proclaimed by the recognized official holiday creator…Hallmark. No, this was a day proclaimed by perhaps the purveyor of social media news, Mashable.
What pray tell is the purpose of Social Media Day? The folks at Mashable are glad you asked. It’s “A day that honors the technological and societal advancements that have allowed us to have a dialogue, to connect and to engage not only the creators of media, but perhaps more importantly, one another.”
Um…yeah. Allow me to translate; It’s a day to get your butt up from behind the monitor, your nose out of your smartphone, relax you thumbs and meet the people you tweet, poke and follow face to face. A day to put the social in social media. Oh, and there’s booze and munchies. Of course, Mashable’s Pete Cashmore embellishes it a bit more in his welcome video. (Really…the video was meant to be played at gatherings around the world. Kinda creepy…) Perhaps he has a desire for this to be much more of a “revolution”. No matter, the intent is to get you out and about.
The local Minneapolis meet up was superbly organized by our friend and social media maestro, Mykl Roventine. Mykl is responsible for, or part of, everything social media from Social Media Breakfast, to Unsummit, to Tech Karaoke and beyond. When Mashable sent out the word to have a Minneapolis Meetup, Mykl stepped up and secured Chino Latino in Uptown, gathered up some sponsors (SMBMSP and Sterling Cross Media) and rallied the troops. Mykl tells the story in the video below. (Forgive the sound quality..I guess the EVO 4G won’t replace my Flip cam, at least not without some sort of outboard mic.)
At 6:30pm some 50 of the 70+ who signed up began to congregate, the drink flowed and the tasty appetizers were savored. Much of the Twin Cities’ Social Media actives were in attendance and some new faces were spotted and welcomed. It was a great time. Of course, those of us who dig the social “media” are never really far from it as everyone checked-in, tweeted and posted photos throughout the evening. Yep, there was a tweet wall. However, well…there was just very little discussion of this “revolution” of which Mashable was speaking. It was just plain social.
Perhaps it’s because we, here in the Land o’ 10,000 lakes, already get the whole social part. While the concept of Social Media Day is all well and good, there are any number of meet-ups, tweet-ups, happy hours and breakfasts of which you can attend during any given month in and around the Twin Cities. It makes me feel kind of sad for those in other cities who must look to, or be prompted by, Mashable to get together in “real life”. While no specific date for another gathering has been past down from the social media mount, you’re encouraged to once again step away from the warm glow of the screen and meet and greet your friends and followers in person at a location of your choosing. Oh…and don’t forget to check in on Foursquare.
httpvh://www.youtube.com/watch?v=sqjwUlIFk0E