Earlier this week I had a friend send me a Twitter DM saying, “Man…you MUST check out the new Walker Art Center website.” So I headed over there that evening and spent over an hour reading, poking around and seeing what they’d delivered.
To say I was impressed is an understatement: the design is fresh, exciting to view and the content compelling. The breadth and depth of coverage of art and design quickly shifted my mind toward a completely different place, one of consideration, thought and ideas instead of my typical focus on the tech “flipper-flappers” and “eye candy” of this new website they’d delivered.
Others agree. In his post at ArtInfo “Why the Walker’s new website is a big deal“, Tyler Green calls it a “game changer” since the Walker site is atypical for a museum, usually an informational site intended to lead visitors to the art institution’s building and its exhibits. Instead, argues Green, the site redefines how the Walker sees its role: as both a physical and as a virtual hub.
Walker Art executive director, Olga Viso, wrote this article about their new site, saying in part:
“As the Walker’s name signals, we’re a center: a hub that brings together various pursuits related to contemporary art, from presenting the visual, performing, and media arts of our time to publishing the latest scholarly research; collecting art objects and commissioning new works to hosting artist residencies and convening public discussions about art and ideas. Given these activities—and more importantly, our mission to investigate the questions that shape us and inspire us as individuals, cultures, and communities—I’m excited to introduce our new website, an online hub for ideas about contemporary art and culture, both inside the Walker and beyond.”
Talking about the why of launching such an ambitious site redesign, Viso said, “The intent of the new site is to make visible our role as a generative producer and purveyor of content and broadcast our voice in the landscape of contemporary culture.”
Any downsides or critique? Two, but the first is a biggie and the second not so much.