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A Gene Story by Lynn Fellman

October 28, 2014 By Steve Borsch

In the not-too-distant future your genetics will inform and guide your healthcare and those that treat you. Your genetics will outline your risk factors. How you will react to medications. What is the optimal course of treatment for all the variables that make up you.

Even though I’ve had my own DNA sequenced and learned a lot about my own makeup, I know so little about the current state of applied genetics as it is applied to one’s personal healthcare that I wish someone would write a book about where the science is at, what is up with all that DNA stuff, and where the science is headed.

Someone is creating that book: Lynn Fellman.

Lynn Fellman

Lynn Fellman

I’ve known illustrator, author, artist, podcaster, and genetic communicator Lynn Fellman since we met in the early 90s in the Minnesota chapter of an international interactive multimedia society. She’s spent the last decade plus learning about, and communicating on, everything DNA and genomics. To say this woman knows A LOT about genomics is an understatement. So much so that she’s been on NPR’s Science Friday with Ira Flatow (and other radio interview shows) since she can speak so eloquently about the science, and the meaning of, genetics and what it means for all of us.

To show you I’m not the only one that sees the powerful interpretive value Lynn brings to the science, she was recently recognized and granted a Fulbright Scholarship award to Israel for 2014-2015. Lynn will be working with Professor Dan Mishmar, evolutionary biologist at Ben Gurion University. She will be developing a video and lecture about Prof Mishmar’s research in the mitochondrial genome.

With all she knew and all the scientists and genetic leadership organizations Lynn was connected to, she was in for an unpleasant surprise. It happened when she learned she had cancer and needed a personal medical breakthrough. That’s when everything she’s learned came full circle: Lynn realized how far the science has come with genetics, but yet how far it has to go in order to directly benefit those of us who need it.

So Lynn is doing exactly what needs to be done for herself, for the science, and for us: She’s applying all of her media and communication expertise to create an ebook that is perfect for parents, children and even for use in schools! Right now she has a proposal out to various leadership organizations involved in advancing medical genetics in order to obtain full funding to complete this work. (By the way if you, or someone you know, is interested in finding out more or reviewing her proposal, please email Lynn directly).

When finished this will not be some ordinary ebook. I’ve seen a significant amount of her (already pretty far along) ebook prototype and it is a beautifully illustrated, interactive journey through the science…but written as her own adventure and search for genetics application for her situation. The ebook is an adventure we’re on with her and the byproduct (intentional, of course) is that we learn an incredible amount about genetics, all wrapped up in an engaging and delightful story we want to keep reading.

ABOUT THE EBOOK (from Lynn’s website here)

The electronic book titled “Gene Stories” is about genomic science and how it is expanding our ideas about who we are. Blending narration, digital paintings, scientific content and story, the presentation appeals to both parents and their children.

With the advance of whole genome sequencing, the complexity of our genetic ancestry will gradually be understood. Will this knowledge expand our self-perception and cultural identity? This project explores innovative ways to encourage curiosity in our multifaceted ancestry while appreciating the beautiful complexity of human evolution.

The project received support by the National Science Foundation (NSF) and the National Evolutionary Synthesis Center (NESCent) during my residency at NESCent. Designed with iBook Author for viewing on iPads, the book will be available in the iTunes Bookstore in 2015.

If you’d like to be informed when the ebook is available for preorder and release, please email Lynn.

Filed Under: News & Events

CitizenFour is Coming to Minnesota

October 24, 2014 By Steve Borsch

citizenfourCitizenFour, the movie by filmmaker Laura Poitras about National Security Agency (NSA) contractor and whistleblower Edward Snowden, is coming to the Twin Cities.

“CITIZENFOUR is a real life thriller, unfolding by the minute, giving audiences unprecedented access to filmmaker Laura Poitras and journalist Glenn Greenwald’s encounters with Edward Snowden in Hong Kong, as he hands over classified documents providing evidence of mass indiscriminate and illegal invasions of privacy by the National Security Agency (NSA).

Poitras had already been working on a film about surveillance for two years when Snowden contacted her, using the name “CITIZENFOUR,” in January 2013. He reached out to her because he knew she had long been a target of government surveillance, stopped at airports numerous times, and had refused to be intimidated. When Snowden revealed he was a high-level analyst driven to expose the massive surveillance of Americans by the NSA, Poitras persuaded him to let her film.

CITIZENFOUR places you in the room with Poitras, Greenwald, and Snowden as they attempt to manage the media storm raging outside, forced to make quick decisions that will impact their lives and all of those around them.

CITIZENFOUR not only shows you the dangers of governmental surveillance—it makes you feel them. After seeing the film, you will never think the same way about your phone, email, credit card, web browser, or profile, ever again.”

Upcoming Screenings

It appears that tickets won’t be available on these two Landmark Theatres websites until Monday, October 27th:

November 7th at the Uptown Theatre 

November 14th at the Edina 4 Theatre 

Filed Under: News & Events

Hacking the Day Away in the Twin Cities

October 19, 2014 By Phil Wilson

LogoThe first ever IoT Hackday on Saturday October 18th proved to be a winner for more than just one team. Though team Subconscious Behavior Alert walked away as the crowd favorite, and scored a box of goodies any IoT hacker would love, the Twin Cities was really the biggest winner. It saw a relatively new community, the Internet of Things community, make it’s public debut.

The inaugural event, brought to life by Justin Grammens and Varun Bhartia, gathered teams together at Minnetronix for a day dedicated to connecting “things” to the internet. Those things included Christmas lights, bikes, blinds, pet feeders and trackers, a unique use for a play kitchen and more. Many on these teams have toiled away hacking devices at home and in various user groups around the city for the past few years. This day was different. This day was all about the IoT community…and what a crowd was there. Sure there were the 20-30 year old guys that anyone might imagine being at a tech event. But, there were also older adults, seniors, women and kids! All of them armed with laptops, sensors, wires, soldering irons and plenty of ideas.

After a day of hanging together and working on their projects, Saturday night saw the showcase of their hard work… the public demo. Most, if not all, of the projects demoed without a hitch in front of the 50 or so guests who came out to see the fruits of their labor. While not always the prettiest, with their wires and sensors hanging off boards and gathered in cardboard boxes, Christmas lights were lit, stuffed dogs were fed, bikes received onboard directions and clocks spun on play kitchens, all via the internet.

Founders      hackerspace      Kristina      kids

I was especially taken with the kids who had spent the day working on coding flexible light strips and boxes to display arrays of light and color that would make them the hit of any party. They said they had a great time and seemed more than happy to hangout with adults on a Saturday.

With the success of firms like SmartThings, Exosite and Spark rooted here, the Twin Cities has the potential to be a true IoT hotbed. The first ever IoT Hackday proved beyond any doubt that there is the energy and enthusiasm to keep stoking it.

Filed Under: Events, Innovate, Internet of Things - #IoT

Educelerate Twin Cities Boot Camp

September 23, 2014 By Steve Borsch

educelerate-tcEducelerate Twin Cities will sponsor a bootcamp on Oct. 14 (6–8 pm) in collaboration with Startup Education to help edtech entrepreneurs learn about proven business models in education, immediately apply your knowledge in a hands-on workshop using the Business Model Canvas and get feedback that will help you with your own startup. Matt Hardy, co-founder of Kidblog, will be their guest speaker. Rajiv Tandon and Terera Marchek will be facilitators.

Details are here on their meetup page.

Filed Under: News & Events

MN Cup & Treehouse Health – Free Event

September 8, 2014 By Steve Borsch

mncup-treehouse-logosYou are invited to join Minnesota Cup, and other key organizations, at TreeHouse Health on September 16, 4:30-7:30 pm, for refreshments and a practical discussion on fundraising and intellectual property considerations.

Hear from knowledgeable local experts: professionals from AVL Growth Partners, a firm that delivers financial expertise to early-stage firms, and  Christensen Fonder, a leading Minneapolis-based intellectual property law firm.

This free event is open to all in the Twin Cities startup community.  Lots of time for valuable networking — and come with your questions!

Register Here

Filed Under: News & Events Tagged With: MN Cup

Minnesota Cup Names Finalists

August 19, 2014 By Steve Borsch

mncuplogoThe Minnesota Cup has advanced 21 teams of Minnesota-based entrepreneurs, innovators, and inventors to the third round of the 2014 competition – the tenth annual. Finalists were chosen from 70 semifinalist teams across seven divisions, in a record year of 1300 total participants.

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Energy/Clean-Tech/Water Division:

75F—Deepinder Singh, Blue Earth County

Friction Reduction—Gary Pozarnsky, Hennepin County

Pelican Lake Holdings—Robert Anderson, Grant County

Food/Ag/Beverage:

Locally Laid Egg Company—Jason Amundsen, St. Louis County

Punk Rawk Labs, Inc.—Alissa Barthel, Hennepin County

Trovita Health Science—William Brown, Hennepin County

General:

DocentEDU—Matthew Nupen, Washington County

JenTra Tools—Travis Kelley, Cass County

YOXO—Jeff Freeland Nelson, Ramsey County

High Tech:

Elevate—Joe Stanton, Dakota County

InfiniRAM—Martin Fenner, Washington County

OMG Transit—Matt Decuir, Hennepin County

Life Science/Health IT:

Andas Inc.—Joseph Jensen, Hennepin County

SpineThera—Jeff Missling, Hennepin County

SynapseBLUE—David Sullivan, Hennepin County

Social Entrepreneur:

Begins with a Dreamer—Joy McBrien and Kristi Hemmer, Hennepin County

Twin Cities Mobile Market—Leah Driscoll, Ramsey County

Verde Environmental and Medsaway—Carter Anderson, Dakota County

Student: 

Tech Bank, LLC—Austin White-Pentony, Hennepin County

Ilos Videos—Sean Higgins, Crow Wing County

Jonny Pops—Connor Wray, Rice County

Filed Under: News & Events

MentorMate Acquired by Taylor Corp

August 5, 2014 By Steve Borsch

taylor-mentormate-meeting-of-minds

(left to right): From Taylor Corporation: Glen Taylor, Chairman, CEO; Debra Taylor; Becky Taylor, spouse
of Glen Taylor; Björn Stansvik, Founder & CEO, MentorMate (photo courtesy MentorMate)

MentorMate, a Minneapolis-based technology consulting and development organization, has just been acquired by Mankato-based Taylor Corporation, a diversified company with 80 subsidiaries covering a wide variety of services.

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Taylor Corporation Acquires MentorMate, LLC

Mobile strategy, design and technology now core to Taylor’s vast service offerings

MINNEAPOLIS, MN. AUGUST 5, 2014—MentorMate (www.MentorMate.com) announced today that it has been acquired by Mankato, MN-based Taylor Corporation as part of a long-term plan to accelerate Taylor’s mobile technology strategy. As a leading mobile and web strategy, design and delivery organization with offices in five locations in the U.S. and Europe, MentorMate was the logical choice for infusing mobile strategy expertise into Taylor’s portfolio of more than 80 companies and its clients consisting of 275 Fortune 500 companies and thousands of small to medium-sized businesses globally.

“As we evaluated numerous options to create exceptional value for our customers, employees and owners, and to expand nationally and internationally, Taylor emerged as the premier choice for its ability to create tremendous market access and its industry-specific expertise on a global scale.” says Björn Stansvik, CEO of MentorMate.

Taylor Corporation stated, “As an award-winning mobile and web strategy, design and development firm, MentorMate will bring transformational technology to our companies and we are excited about the acquisition. Their proven success in delivering simple, beautiful and meaningful mobile and web solutions to small and large businesses will play a key role in helping our customers communicate their messages while maintaining and enhancing their brand.”

MentorMate’s operations and management will remain in place, and Stansvik will continue to lead the company. The two companies will begin execution on short- and long-term plans to maintain common core values, capture synergies and focus on continuous innovation to catapult growth.

About MentorMate: MentorMate is an international mobile solutions ¬firm with more than 200 employees working in five cities globally. We deliver innovative custom mobile and web software, user experience (UX) design, backend integration, data analytics/BI, and management and consulting services focused on the mobile enterprise. Learn more at www.MentorMate.com.

Filed Under: News & Events

SPS Commerce VP Says Marketing Has Been ‘Transformed’

August 5, 2014 By Graeme Thickins

BMA-MN-logoSpeaking at a meeting of the Business Marketing Association (BMA) this morning, Peter Zaballos said the practice of marketing has changed dramatically in the past five years. “It’s completely transformed,” said the VP of Marketing and Products at Minneapolis-based SPS Commerce, which runs a supply chain cloud service for retailers. And a lot of thatPeterZaballos-SPS transformation has to do with “how businesses buy,” according to Zaballos, citing the advent of the iPad as but one example in recent years. “My largest spend is technology, not media,” he said. “Marketing organizations have had to retool.”

Zaballos joined SPS (NASDAQ: SPSC) just two and half years ago, and the company has seen its revenues double in that time. (For the full year of 2014, the company expects revenue to be in the range of $125.7 to $126.5 million.) What undoubtedly surprised attendees at the meeting was learning that, before Zaballos joined, the company had no marketing department — only a group of top-performing sales people who each kind of did their own thing. But SPS realized it had to formalize the marketing function if it was to achieve the aggressive growth plans its management and board had laid out. Today, the firm continues to expand and add employees, Zaballos said, ”and we’re now the largest cloud service in Minnesota.” It reported recently that its retail sourcing community exceeds one million items and 7,000 retail members.

BMA-wideshot-350wThe topic of today’s meeting of the Minnesota Chapter of the BMA, attended by some 80 members and guests, was “Success Stories: How Marketers Overcome Their Greatest B2B Challenges.” After Zaballos gave his opening talk, he moderated a panel of marketing execs from local firms. (Left to right in the photo below: Zaballos; Audra Wendt, Cargill; Guy Wray, MOCON; Britta Iwen, Ecolab; and Judy German, Cachet Financial Solutions.) He led off the panel with his take on marketing today: “It’s about affecting change, including getting sales to adopt new tools” — citing a challenge all the others on the panel went on to talk about, among other topics.

It was a lively discussion, with panel members openly sharing their experiences navigating the new world of B2B marketing and the challenges they specifically have faced at their respective companies. Some of my takeaways:

• When the panelists were asked what was the one medium each of them relied on the most, invariably “content” was the word that quickly came out of each panelist’s mouth — whether it was about developing it, sharing it, repurposing it, or “leveraging it across all channels.”BMA-panel-450w

• It seems social media is at the top of every B2B marketer’s mind these days, too (much related to the above), and is only becoming more important. At least one panelist mentioned the CEO pushing to do more with it. One reason: compared to older, traditional methods, it’s just much easier today to segment and identify prospects with social media — for example, by advertising on LinkedIn. “I can spend $125 (targeting certain titles or functions) and get 35,000 impressions.”

• The new product management is “growth hacking,” said Zaballos — meaning iterating improvements, and trying new things, or “failing fast.” When the panelists were asked how they encourage that, they all had good answers. At Cargill, it’s recognition — a “Fail Fast Award.” At MOCON, a heavily engineering type environment, it fits the culture to simply call them “experiments.” Ecolab encourages employees to talk about what they learned. At Cachet Financial, the youngest firm in the group, one concludes it’s just sort of built in to the culture, in what is more of a smaller, startup environment. (And, by the way, kudos to BMA for having an early-stage firm on the panel of an organization that’s more populated with large firms, including many of our local Fortune 500 giants. I say mix it up more with startups, and everyone benefits!)

• Asked about the technology they use — what and how much — it was not surprising to hear the word “data” mentioned most. As in analytics.

On that last point, I hope we get to hear more voices from the local BMA chapter speak at the “Marketing Analytics” conference I’m helping to plan this fall, being put on by the MinneAnalytics organization, on whose board I serve.  I’m very happy to say that SPS’ Zaballos has agreed to speak about how his firm leverages its considerable customer data to obtain insights previously unavailable — arguably one of the most significant of those transformations happening in the world of marketing today. (Watch for more on that upcoming conference soon on Minnov8.)

>>> Here’s a video interview I did of Peter after the meeting. <<<

And be sure to check out more great events upcoming from the BMA Minnesota Chapter this fall as well.  If you have anything at all to do with B2B marketing, you really should follow the organization on Twitter (@BMAMinnesota) and consider becoming a member!

Filed Under: Marketing Innovation, News & Events, Social Media

HyperIQ Grows on Heels of Merger

August 4, 2014 By Steve Borsch

HyperIQ leadership (l-r): Graham Wood; Phil Wilson; Josh Walker

HyperIQ leadership (l-r): Graham Wood; Phil Wilson; Josh Walker

Mobile development continues to expand in Minnesota and a new merger will accelerate that trend.

Hyper IQ, a firm led by Phil Wilson (one of Minnov8’s co-founders and long time contributors) has entered into an agreement to merge with Wood Apps, LLC, a firm run by Josh Walker and Graham Wood. The combined firm will enjoy a larger customer base, broader array of skills, and a deeper knowledge about mobile platforms overall.

Congratuations to this new firm and best of luck to Phil, Josh, Graham and their team.

Mobile Development Firm Hyper IQ Grows on Heels of Merger

Minneapolis based mobile firm merges with Wood Apps to more than double size.

hyper-iq-logoMinneapolis, MN – Mobile development firm Hyper IQ has entered into an agreement that results in a merger with Wood Apps, LLC. The joining of the two companies, specializing in Mobile Application and related web design and development, establishes a partnership between Hyper IQ’s Phil Wilson and Josh Walker along with Wood Apps’ Graham Wood. The combining of the two firms more than doubles the size of the staff and it’s payroll. The expanded Hyper IQ and its team will come together in its headquarters at CoCo in the historic Grain Exchange building in Minneapolis.

Hyper IQ President, Phil Wilson, noted, “I’m so excited to be coming together with Graham Wood and his team. We’ve worked together on many projects and it’s such a natural evolution. Josh, Graham and I share a common vision to provide high quality mobile development and customer service.” Wilson goes on to say, “When I consider the level of the talent now under our roof, it’s almost an embarrassment of riches.”

Wood Apps Founder, Graham Wood said, “We’ve worked along side Hyper IQ on many projects and I’m looking forward to taking advantage of the business sense and operations management skills that Phil Wilson and his team will provide.” He also said,  “It’s also exciting to be combining our team with Josh Walker and the Hyper IQ engineers, allowing us to deliver the amazing mobile applications that can only be built by a team of highly talented developers.”

Josh Walker added, “This is a very exciting time, not only because I will assume a partnership position, but also because we’ll be emphasizing Hyper IQ as a great place to work, learn and grow. Phil, Graham and I share so many of the same values and vision. I look forward to continued growth as a company, and as individuals.”

About Hyper IQ
Founded in 2009, the Hyper IQ name was adopted in June 2013. Phil Wilson, the Director of Operations since late 2012, purchased the assets of the company from its owners in May of this year. Hyper IQ, Incorporated boasts a list of clients and collaborations that include BuzzFeed, Best Buy, CaringBridge and other Fortune 500 companies. Hyper IQ concentrates on building mobile and related web applications.

Wood Apps History
Wood Apps was founded in late 2010 by Graham Wood and his wife as a side gig developing iOS apps on nights and weekends while working a day job as a software engineer in the aerospace industry. Less than one year later Graham was able to leave his day job and do iOS consulting full time. By mid 2012 Wood Apps was up to 3 developers, and in 2013 they added a 4th member to the team. In 2014 discussions began internally on how to grow beyond a small family branded business comprised solely of developers to an established company that could take on some large scale projects, and partnership discussions could not have come up at a better time.

Phil Wilson assumes the title of President and Co-Founder, Graham Wood becomes Vice President of Technology and Co-Founder, while Josh Walker is named Vice President of Mobile Technology and Co-Founder. The merger is effective immediately.

CONTACT:
Phil Wilson
612-743-7860
phil@hyper-IQ.com

Filed Under: News & Events

TruScribe and Weird Al Yankovic Take a Shot at Corporate America

July 21, 2014 By Graeme Thickins

In a post today in the Wall Street Journal “Speakeasy” blog (which covers media, entertainment, celebrity, and the arts),  the latest music video from Weird Al Yankovic — called “Mission Statement” — was featured.  It’s hilarious!!  Take a look (length is 4:34)… I’ll wait.

TruScribe-logoWhat’s cool is that the video has a Minnesota connection. It turns out Yankovic and his longtime coproducer tapped TruScribe to make it — starting some ten months ago. TruScribe is headquartered in Madison WI, but also has an office in downtown St. Paul. (In addition, it LeverageCoreCompetencies-250wmaintains international operations through many key European partnerships.) Andrew Herkert, who’s VP of sales and a cofounder, heads the St. Paul office and helped launch the company while a student at the University of St. Thomas about five years ago. TruScribe has grown significantly since then.

An excerpt from the WSJ post:

The song, from Yankovic’s new album “Mandatory Fun,” is in the style of Crosby, Stills & Nash… (it) features Yankovic harmonizing with himself on lyrics constructed of corporate jargon, like “operationalize our strategies” and “leverage our core competencies,” while the animated whiteboard video depicts a live-action hand that is drawing illustrations to go with the words.

“I wanted to do a song about all the ridiculous double-speak and meaningless buzzwords that I’ve been hearing in office environments my entire life,” Yankovic says by email. “I just thought it would be ironic to juxtapose that with the song stylings of CSN, whose music pretty much symbolizes the antithesis of corporate America.”

I laughed out loud at one comment on the post (from a guy named David): “Weird Al hits all the right points. Anyone who has written a press release should hang their heads in shame.”

WeirdAl-HisTweet072114TruScribe is getting a ton of praise today (including from Al himself), as you can see on its Twitter account.

And here’s a great blog post TruScribe  published today, Weird Al is making fun of you! And us, too.

TruScribe’s technology is called “Scribology,” and the company has built an impressive client list.TruScribe-Scribology(tm)

I had the pleasure of meeting cofounder Andrew Herkert at the most recent University of St. Thomas “Fowler Business Concept Challenge” (a student competition), where we were judges on the same team. Here’s what he had to say about the news today:

“Weird Al is a creative powerhouse, with a decades-long influence on pop culture, and that makes it an honor that we were selected as vendor for his whiteboard-animation project. The TruScribe team is optimistic this is just the beginning of a deeper relationship with the media industry. … I have high praise for Jay Levey of Imaginary Productions for catalyzing the vision for this video. Jay is Al’s  business partner and manager/agent/fellow visionary — they’ve worked together for many, many years. In fact, Jay discovered Al some 30 years ago.”

TruScribe is another great example of Minnesota creativity and technology innovation! Okay, Wisconsin claims them as well. We hate to admit it — but, yes, occasionally, cheeseheads can be creative, too… 🙂

NOTE: This post first appeared earlier today on my personal blog, GraemeThickinsOnTech.

Filed Under: Innovation, Marketing Innovation, News & Events

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