Though we’ve been aware of this “Best Buy On” adventure for some time, this week Advertising Age reported that Best Buy company had officially rolled it out saying that it is, “…a multichannel network filled with original editorial content spanning everything from how-to videos and gift guides to new-technology primers and behind-the-scenes looks at popular movies. The network, called Best Buy On, includes a website it bills as an “online magazine” and a huge in-store component with its content and ad messaging “broadcast” on screens across the store, including in the TV, mobile and portable entertainment sections.”
In today’s online media, content must be shareable, give me added value world, “On” is a brilliant strategy to be deeply involved in delivering high value content for a variety of needs and create even more reasons to lean on Best Buy for ones technology.
There is a lot of content at Best Buy On, but we went there today specifically to seek any content related to the Consumer Electronics Show (CES) going on right now in Las Vegas. Take a peek at this CES press preview where the Best Buy crew shot video:
CES is THE place for most manufacturers in the world to rollout their new gadgets and tech. Today we’ve been viewing videos, listening to podcasts and reading blog posts about all the hot introductions at CES in anticipation for tomorrow’s recording of the Minnov8 Gang podcast.
Here’s the potential problem with how easy it is to be plugged in to CES’ introductions: Consumers who are interested in knowing what’s coming in the near future are consuming that exact same content! I’ve often wondered: wouldn’t consumers knowing the next generation technology shown at CES this week virtually kill the sales of the current products on the Best Buy shelves today? It stands to reason that if someone sees the next, hottest, must-have gadget in some CES recap online (and we can safely assume that that product will be on store shelves within weeks), wouldn’t consumers just wait to buy that new one?