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Best Buy “On” Officially Debuts

January 6, 2011 By Steve Borsch

Though we’ve been aware of this “Best Buy On” adventure for some time, this week Advertising Age reported that Best Buy company had officially rolled it out saying that it is, “…a multichannel network filled with original editorial content spanning everything from how-to videos and gift guides to new-technology primers and behind-the-scenes looks at popular movies. The network, called Best Buy On, includes a website it bills as an “online magazine” and a huge in-store component with its content and ad messaging “broadcast” on screens across the store, including in the TV, mobile and portable entertainment sections.”

In today’s online media, content must be shareable, give me added value world, “On” is a brilliant strategy to be deeply involved in delivering high value content for a variety of needs and create even more reasons to lean on Best Buy for ones technology.

There is a lot of content at Best Buy On, but we went there today specifically to seek any content related to the Consumer Electronics Show (CES) going on right now in Las Vegas. Take a peek at this CES press preview where the Best Buy crew shot video:

CES is THE place for most manufacturers in the world to rollout their new gadgets and tech. Today we’ve been viewing videos, listening to podcasts and reading blog posts about all the hot introductions at CES in anticipation for tomorrow’s recording of the Minnov8 Gang podcast.

Here’s the potential problem with how easy it is to be plugged in to CES’ introductions: Consumers who are interested in knowing what’s coming in the near future are consuming that exact same content! I’ve often wondered: wouldn’t consumers knowing the next generation technology shown at CES this week virtually kill the sales of the current products on the Best Buy shelves today? It stands to reason that if someone sees the next, hottest, must-have gadget in some CES recap online (and we can safely assume that that product will be on store shelves within weeks), wouldn’t consumers just wait to buy that new one?

…  [Read More…]

Filed Under: Marketing Innovation, Social Media Tagged With: Best Buy

Startup Spotlight: Drivetrain

December 9, 2010 By Phil Wilson

Minnesota, developer, entrepreneur, and tech catalyst, Dan Grigsby, has joined forces with Tom Brice and Pete Schwamb to launch a mobile, social and web application development agency. Drivetrain’s kick off event was held at Pizza Luce in Minneapolis. In a unique approach the launch party went beyond the normal “all about us” agenda, that any launch party should be, to include collecting food for Second Harvest. Kudos to Dan and his team who report they received enough food for a thousand meals for local families in need.

Here’s Dan talking Drivetrain and offering a little insight into 2011. Tis the season for making predictions for next year.

httpvh://www.youtube.com/watch?v=7DfQXQLIsX8

Filed Under: Innovation

Waiting for a Better Price Before Purchasing at Best Buy? Now You Don’t Have to – There’s an App for That

December 2, 2010 By Graeme Thickins

Ever been burned buying a consumer electronics product right before a price reduction and wished you’d have waited?  Or, how many times have you been burned and not even known it?  Now there’s a solution for both these problems: it’s called Gazaro Protect.  Gazaro is a company that’s been developing a cloud-based, realtime retail pricing platform for several years, using artificial intelligence technology, and is focused initially on consumer electronics. Today, it announced its new pricing protection service, including an iPhone app.

Maybe you’re thinking you missed out on the best prices on Black Friday or Cyber Monday? Well, get this: Gazaro’s research shows average pricing on featured products at Best Buy during the 2009 Holiday Season was actually lower in the week before December 25 than it was on Black Friday or Cyber Monday (see chart).  One in three products dropped in price during the holiday season, with an average price drop of about 15%.  Gazaro says its new service helps you take advantage of these price drops.

How does it work?  Using either Gazaro’s web site or its new iPhone app, Gazaro Protect lets consumer electronics shoppers lock in the lowest prices by letting them know when a price drops after they buy, so they can then go get money back. It’s a free web service and mobile app that automatically notifies you of these money-saving price adjustments after you buy. The net advantage, Gazaro says, is you get last-minute holiday prices without having to fight the crowds, or risk a product being sold out if you wait too long. 

…  [Read More…]

Filed Under: Innovation, Mobile Technology Tagged With: Best Buy, iPhone

MNAMA Event Looks at Digital Marketing Trends

December 1, 2010 By Phil Wilson

At a recent Minnesota-American Marketing Association event Rick Mathieson, author of “The On-Demand Brand” talked about the future of digital marketing. The group that had gathered at Vic’s in Minneapolis listened as Rick highlighted his 5 trends to look for in 2011.

While Rick may be a bit aggressive with how far some of the trends may be developed by this time next year, he made some key observations in his presentation including how important new technology and media channels will help “supercharge” traditional media. I had a chance to sit down with Rick after the event to talk at a bit more length on some of his topics.

httpvh://www.youtube.com/watch?v=FXgNOQPDjpw&feature=player_embedded

For more on this event and others in the Evening Digital Series be sure and check out the MNAMA website.

Filed Under: Events, Marketing Innovation

Losing a Friend You May Have Never Known

November 2, 2010 By Phil Wilson

Today we received the sad news that after much searching the wreckage of a small plane carrying Luke Bucklin and his sons, Nick, Nate, and Noah was found with no survivors. We, along with the rest of the technology community, friends and family are deeply saddened by this loss and send our prayers and condolences to his wife and family.

Many of us at Minnov8 had the pleasure of meeting Luke and if you had that same pleasure I’m sure, even while grieving his loss, you are grateful for having known him. Professionally, if you are a member of the interactive, web, or technology community and had never met him, you most likely know of him or know those impacted by him…thereby, touching you. Luke’s company, Sierra Bravo and it’s Nerdery were, are, and will continue to be true innovators. As a person, you just have to take a look at the Nerdery Blog to see how deeply employees felt about their leader, boss and friend. As a family man, your heart breaks just glancing at his wife Ginger’s blog. Such a brave woman to actively inform the world about the progress and ultimately sad conclusion of the search for Luke and their sons.

Luke’s humble attitude is exemplified by his comment in a Minneapolis/St. Paul Business Journal article (photo left); “We like to work on stuff and do a good job but we don’t do much chest-pounding.” Because of that attitude many outside the technology space may never know how they were impacted by Luke…but they were.

The technology and interactive community in the Twin Cities, whether you consider it big, small, active, or not, is a close one. Close enough to feel the loss of someone so important to it’s very existence…whether they met him or not.

Filed Under: Innovation

100 and Counting…

October 29, 2010 By Phil Wilson

The hot 100, the first 100 Days, the top 100, the turn of the century… One hundred always seems to be a bit 0f a big deal. We sometimes become fascinated with 100 of anything. (Kind of odd for a bunch folks who just can’t seem to get behind the metric system, don’t ya think?) Here at Minnov8 we are not immune to a bit of centuplicate fascination. So we’re a bit giddy about our next Minnov8 Gang Podcast.

For the past two plus years my colleagues (Steve Borsch, Tim Elliott, Graeme Thickins) and I have, for the most part, spent some 60-90 minutes each week talking about local tech, web and social media topics impacting Minnesota…and beyond. We’ve been honored to be joined by guests from the local and national interactive and tech world to talk about everything from local start-ups to mobile, apps to entrepreneurs, Google to gizmos and yes, probably too much Apple. It’s been such a blast that we all were taken by surprise when Steve, our fearless leader, noted that our next one is number 100.

A normal podcast on such and auspicious occasion just won’t do. OK, we realize that the 100th Minnov8 Podcast may only really be a big deal to us and our most devoted fans (a very nice guy named Ray) but we’re going to celebrate it…in public…anyway.

So here’s the plan, we’ll record the next Minnov8 Gang podcast, the 100th, on Wednesday, November 10th. We’ll do it somewhere at Chino Latino in Uptown where we can gather together a few guests, including some of our favorites from the past 99 podcasts, while raising a celebratory glass with each other. It’s not going to be a big deal involving steam tables of crab cakes and pot stickers. Nor will it be a white linen affair requiring pre-registration via Eventbrite. Nope, just a nice casual gathering of friends doing what we always do; talk about web and tech innovation in the land of 10,000 lakes. As soon as we confirm the spot, we’ll pass it along. So, Chino Latino it is. Wednesday November 10th at 5:30pm. Feel free to join us if you’d like.

In the meantime, while we scurry about preparing for the fun, please feel free to take a stroll down memory lane and listen to some the past 99 podcasts.

Filed Under: Innovation

HealthPartners Launches Virtuwell™

October 28, 2010 By Steve Borsch

HealthPartners®, a non-profit health care organization serving 1.3 million people in the State of Minnesota, launched VirtuWell™ this week (via BlandinonBroadband’s Ann Treacy and at MSP Business Journal).

Virtuwell is an interactive online diagnostic tool for those simple ailments (e.g., cold & cough; sore throat; ear ache) that can easily be determined by having the patient walk through a decision tree and answer questions. Proven business models like Minute Clinic having perfected this simple and cheap diagnostic process. The acceleration of nurse practitioners and physician assistants taking routine diagnostics off of busy physicians, alongside the efficiency drivers contained within health care reform, means that online medical diagnosis and treatment services like this will help consumers quickly solve some of the most common medical conditions at much lower costs than traditional medical clinics.

What puzzles me is why HealthPartners opted to develop this diagnostic system on their own instead of engaging like another non-profit, Park Nicollet, did with startup Zipnosis (see our post on Zipnosis for more). Minnov8 has interacted with Virtuwell’s external communications person, but after two days haven’t had basic questions answered or response to our queries. We hope that their response to consumers with health issues is better.

Update after the jump… …  [Read More…]

Filed Under: Innovation

Innovative Social Networking with a Purpose

October 24, 2010 By Steve Borsch

The Table Project is a non-profit, pre-launch, remarkably innovative social networking service for churches of any denomination being delivered right here in Minnesota. The project’s mission is to, “…help churches “Live Church Together” through community-building software.” They do this by going beyond traditional social media through their platform called “The Table,” one which enables churches to custom tailor a solution for their congregation.

Recently I sat down with the executive director of The Table Project, Ken Finsaas, to learn more about the project, their mission and get some more background. I have to admit that I was more than a bit skeptical about YASN (Yet Another Social Network) being developed when I was introduced to Ken by a guy I know who specializes in placing senior leadership in tech organizations (Kevin Spanbauer, a Senior Partner at VTL Search in Eden Prairie).

My skepticism came from the fact that there are so many other social networking, group collaboration and other similar platforms already in existence. Since Ken has a senior leadership background in I.T. systems, consulting, and outcome-based project delivery, it wasn’t until meeting him and understanding more about their approach—and mostly because Ken later provided me with login credentials so I could poke around inside The Table and actually experience what they’re delivering—that I completely changed my mind and realized that YASN for churches was not only needed, but perfectly positioned for the next phase of growth and meaningful connections by church-going youth.

(Click for larger image)

An non-profit organization called YouthWorks is the parent organization spearheading The Table Project. YouthWorks’ purpose is to, “…provide life-changing, Christ-centered youth mission opportunities. This is our reason for being. We create extraordinarily fun and significant mission adventures, targeted to the needs and capabilities of youth, ages 12-19.” That organization sprung forth due to a recognition that outside-the-U.S. mission trips were incredibly costly and beyond the reach of most youth and their families. Besides the positive impact on youth who engage in these mission trips, YouthWorks saw a great need right here on U.S. soil for youth to help communities and individuals in a myriad of ways.

Experiencing the acceleration in the always-on, always-connected, increasingly-mobile, and socially connected young people that comprise the core demographic YouthWorks serves, The Table Project was begun to empower churches to deliver a platform to connect their members together, while simultaneously extending their respective ministries in to the online and social realm, and to be where young people are increasingly congregating, connecting and socializing….and that’s online.

So is it likely that YASN for churches will work?

…  [Read More…]

Filed Under: Innovation, Internet & Society, Internet & Web, Social Media

CRAM™ to Deliver TV, Movies & Music in *Actual* HD

October 14, 2010 By Steve Borsch

It’s not often one meets an entrepreneur who embodies all the elements for a successful venture: a great idea backed up by patents; surrounded himself with a team who will ensure that the idea gets executed; persuaded key players who understand and have contacts and a strategic view of the industries (and how to align incentives within it) to join his board of directors; and exquisite timing by entering at the moment the TV, movies and music businesses are in such huge flux that no one can predict who will win the hearts and minds of the consumer.

Daren Klum

CRAM™ Worldwide is the company and Daren Klum that entrepreneur. To say that this is one of the most exciting and potentially biggest innovations to come out of Minnesota in a long time (or maybe ever) is an understatement. The more I’ve thought about the space, experienced the alternatives and felt incredible disappointment at the lack of quality in internet-only HD video & audio delivery (e.g., Boxee, XBMC, PlexApp, Kyte, AppleTV, Comcast OnDemand, et al), the stronger my level of enthusiasm has become for what CRAM promises to deliver. That, coupled with my belief that Klum will pull this off and overcome the formidable challenges ahead, means that a Minnesota company will be at the forefront of the TV revolution.

Even though we barely scratch the surface of the features, functionality, possible revenue streams and all the goodness that comprises the CRAM value proposition, I interview Daren to talk about his background, how he got the idea for CRAM, what drove him to enter this space, and why he thinks CRAM will be successful.

Discussed during the interview:

+ Hardcore Computer
+ HDCP has been cracked which places all, true HD content (e.g., movies on BluRay) at risk
+ Full Disk Encryption (FDE)

http://media.blubrry.com/minnov8/minnov8.com/site/wp-content/uploads/interviews/20101014_Daren_Klum.mp3

Podcast (m8-audio): Download (Duration: 25:39 — 14.9MB)

Subscribe: RSS

Filed Under: Innovation, MN Entrepreneurs

UofMN Digital Tech Center Events

October 4, 2010 By Steve Borsch

For five years I’ve been on the mailing list for the U of MN Digital Technology Center (DTC) and have received notice of their events. Most are too granular for even a geek like me, many require significant background in various computer science areas (I’ve attended some that turned out to be WAY over my head), but a continuing number of these events are general enough that I find myself drawn to them quarter after quarter.

What is the DTC? They say it is, “…a hub of innovation and excellence at the University of Minnesota in the digital technologies serving the industrial, educational, and public needs of the state of Minnesota and the nation. The DTC integrates research, education, and outreach in digital design, computer graphics and visualization, telecommunications, intelligent data storage and retrieval systems, multimedia, datamining, scientific computation, and other digital technologies.“

If you’d like to get on their emailing list you can do so here.

UPCOMING EVENTS:
Tuesday, October 5, 2010
3:30 p.m. reception
4:00 p.m. seminar
401/402 Walter Library
Mark Ahlstrom, CEO, WindLogic, “Integrating Renewable Energy into the North American Power Grid: Realities, Challenges and Opportunities”
Wednesday, October 13, 2010
3:30 p.m. reception
4:00 p.m. seminar
401/402 Walter Library
Frank Schilder, Thomson Reuters, “Automatic Summarization”
Tuesday, October 19, 2010
4:30 p.m. reception
5:00 p.m. seminar
401/402 Walter Library
John Day, “What Went Wrong? How the Internet Stagnated, or The 30 Years War of the Bellheads and the Bitheads”
Wednesday, October 20, 2010
3:00 p.m.
402 Walter Library
John Day, “Things They Never Taught You About Naming and Addressing”
Wednesday, October 27, 2010
3:30 p.m. reception
4:00 p.m. seminar
401/402 Walter Library
Demoz Gebre-Egziabher, Aerospace Engineering and Mechanics, College of Science and Engineering, University of Minnesota, “Using a Kinetic Model of Human Gait in Personal Navigation Systems”
Tuesday, November 9, 2010
4:30 p.m. reception
5:00 p.m. seminar
401/402 Walter Library
Vijay Kumar, UPS Foundation Professor, School of Engineering and Applied Science, University of Pennsylvania, “Autonomous 3-D Flight and Cooperative Control of Multiple Micro Aerial Vehicles”

Filed Under: Edutech, Innovation

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