Every week, people from around the world spend more than 3 billion hours playing video games. Professor Jaideep Srivastava of the University of Minnesota and Professor Dmitri Williams at the University of Southern California find this number too large to ignore. Their software company Ninja Metrics relies on social analytics to make sense of human behavioral data from these games.
Their startup coincides with a rising trend in game play and specifically an explosion in online games. Further, promotional forces like Dr. Jane McGonigal, an influential author and occasionally controversial visionary from U.C. Berkley believes that games can solve real-world problems through increasing the amount of time spent playing games to 21 billion hours per week by 2020. There is little doubt that gaming will continue to be an extremely important global activity.
The introduction of platforms like the Nintendo Wii, the Apple iPad, and the Sifteo Cubes has opened up a variety of new options for games. The social-gaming company Zynga has been steadily building innovative games delivered over social networking platforms like Facebook. The MIT Technology Review reported last week that Zynga is planning to produce a drastically more complex, strategic, and socially interactive gave than ever before. In a TechCrunch article last year, it was estimated that half of all Facebook users play games and that 40% of the time spent on Facebook is devoted to social games like those developed by Zynga. Clearly, there is an extensive amount of activity and data being generated through these evolving social interactions in massively multiplayer online games (MMO). … [Read More…]