With the acceleration of online movie and TV show distribution from the likes of Netflix, Amazon, Apple along with on-demand access from cable company services, it was inevitable that Best Buy would get in to this online distribution business.
Best Buy Co. Inc today announced the availability of its new digital video service CinemaNow which will provide customers same-day instant access to new release movies and TV shows.
This month the service will be available on the CinemaNow website, but also with internet connected BluRay players. Netflix has been delivered on these devices (as well as the Roku box, internet connected HDTVs and more) but Best Buy is in a highly unique position with consumer electronic manufacturers.
Add to that their ability to explain to consumers how to use the service, Geek Squad ‘officers’ to set it all up in the home, and the potential to begin to reallocate the sheer square footage devoted to merchandising TVs and movies on DVD/BluRay discs.and you can see why this is of such strategic importance to Best Buy.
The full press release is after the jump. … [Read More…]