Unless you’re independently wealthy and cost is no object, in these tough economic times you probably are interested in saving money. Add to that the acceleration in all of us doing more and more of our work virtually — and that work is moving toward a time when we’re more like “free agents” than employees — and it’s likely you’ll be interested in any opportunities to save money now and position yourself for the future.
There’s an old idiom to describe a person who is living beyond their means as someone with, “champagne taste on a beer budget.” But what if you could have a “champagne presence on a beer budget” and cut your costs while maintaining, or more likely exceeding, your current professional presence?
If you haven’t taken a serious look at every single one of your fixed and variable costs in the past six months to a year, you need to do so right now since you’re probably paying far more than you should for many of the services you use and feel are simply “table stakes to be in the game” and a must-have to project a professional presence. In this post, I’ll point out some ways that you can save money, meet or exceed your current professional presence and position yourself for an increasingly virtual future. … [Read More…]