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Champagne Presence on a Beer Budget

October 11, 2009 By Steve Borsch

Champagne bottle ready for celebrationUnless you’re independently wealthy and cost is no object, in these tough economic times you probably are interested in saving money. Add to that the acceleration in all of us doing more and more of our work virtually — and that work is moving toward a time when we’re more like “free agents” than employees — and it’s likely you’ll be interested in any opportunities to save money now and position yourself for the future.

There’s an old idiom to describe a person who is living beyond their means as someone with, “champagne taste on a beer budget.” But what if you could have a “champagne presence on a beer budget” and cut your costs while maintaining, or more likely exceeding, your current professional presence?

If you haven’t taken a serious look at every single one of your fixed and variable costs in the past six months to a year, you need to do so right now since you’re probably paying far more than you should for many of the services you use and feel are simply “table stakes to be in the game” and a must-have to project a professional presence. In this post, I’ll point out some ways that you can save money, meet or exceed your current professional presence and position yourself for an increasingly virtual future. …  [Read More…]

Filed Under: Internet & Web

DIY Mobile Coupons with MixMobi

September 24, 2009 By Phil Wilson

mixmobi_logoThere’s no doubt that mobile marketing is hot right now and one of the hottest segments is mobile coupons. While there are multiple services providing the design and delivery of those coupons, Kwingo‘s Lisa Foote and her partners saw a need for a “do-it-yourself” option for businesses. Enter their new sister company MixMobi.

Currently in private beta with a public launch scheduled before the holidays, Minnov8 got a look at the new service. In an effort to develop a product that answers a need first and foremost, Foote explained that MixMobi was born out of feedback from Kwingo customers who were looking for easy production and distribution of a coupon campaign.

lisafooteShe noted that MixMobi delivers three important benefits. “Immediacy; the ability to design and deploy a coupon without the need of a graphic designer or agency. Ease; anyone can design a coupon. There are no programming skils needed. If you can send an email you can design and launch a coupon.” and finally she noted, “Reporting; once the coupon is launched tracking can begin in a matter of minutes via an easy to read dashboard.”

The MixMobi program allows for the user to log onto an account and create campaigns with the use of simple text fields, drop-down menus, and templates that can include user artwork and colors. Once the coupon and campaign are created a link to the coupon is generated. That link can be immediately deployed via Twitter, or by simply cutting and pasting the link into an SMS message, email, websites, etc. “We started with Twitter because of the ease of deployment” noted Foote. “More services are on the way.” The coupon is viewable on any web enabled device…and with the multitude of platforms out there right now, you know this is not always the easiest of feats.  (See the demo video below.)

httpvh://www.youtube.com/watch?v=L8vLfSVuDZM

The principals at MixMobi, including Foote, Brad Roberts, and Kelly Heikilla, are looking to monetize their service in two ways. First, by targeting small to mid-size businesses who can purchase and design campaigns at varying levels of service. For example, $19.95 will allow a business to launch 2 offers per month with up to 2500 page views each. “We feel this is a very competitive price point in this space.” noted Foote. Of course, what’s a web start-up without a free-use level. MixMobi offers such a beast with one offer per month and 1000 page views.

The second road to profit for MixMobi is the targeting of large agencies or retailers who wish to purchase a software license that allows them to launch multiple campaigns across multiple brands and time frames.

The shakedown of MixMobi is privately underway with three clients and will be for at least 30 days. So far, “Feedback has been positive.” according to Foote, and she hopes to see it live in time for the holidays…which in retail terms could mean as soon as Halloween.

Filed Under: Internet & Web, MN Entrepreneurs, Startups & Developers

Comcast Launches 100Mbps Tier in MSP

September 9, 2009 By Steve Borsch

ComcastThe Twin Cities is the first market in the nation to enjoy Comcast’s newest high speed offering: 100 megabit per second business class service, leveraging their investment in DOCSIS 3.0, a cable internet standard. Their new service offering delivers up to 100 Megabits per second (Mbps) downloads and up to 15 Mbps uploads for $369.95 per month.

If you haven’t heard of DOCSIS 3.0 (Data Over Cable Service Interface Specification which is explained in this video) and don’t know why this is important, it’s the next generation of cable standards for delivering data over cable with theoretical speeds between 170mbps and 340mbps download with upload speeds of 120mbps.

Not only is Comcast’s new offering significantly faster than what a telecom company offers (e.g., a T1 line speed is 1.544Mbps upload and download speed), it is also substantially cheaper than a T1 usually offered at $500 or more. Even three T1’s, combined in a T3 offering, is only 43Mbps and can run in to the multiple $1,000’s per month. Once this new speed tier hits other major markets, the telecom companies will have a hard time winning the race for broadband internet connections in the SMB space.

Not only is this significantly faster than telecom company offerings, such as a 1.544mbps T1 line, it is substantially cheaper than a T1 usually offered at $500 or more.
If you haven’t

Comcast clearly sees the market need in small to midsize businesses (SMB) due to the acceleration in cloud computing and SMB adoption, VoIP services, online storage backup and other bandwidth hungry uses. Having an affordable high speed option is an SMB imperative and I’m really pleased to see Comcast rolling this out in the Twin Cities first.

Filed Under: Internet & Society, News & Events

TED Hits Town, Throngs Converge

September 3, 2009 By Graeme Thickins

TED Hits Town, Throngs Converge
And a lot more Minnesotans were wishing they could have gotten this hot ticket, it turned out.  Screw the Fair, this was the place to be in St. Paul last night.  There was nothing on a stick — in fact, no eats or drinks at all that I ever saw (more on that later).  But it was the first time any TED event had ever hit town — and it was freeee! — so it was a no-brainer that demand for seats would far exceed supply.
TEDxTC http://tedxtc.com/, an “independently organized TED event,” as they labeled it, was held last evening at the Science Museum of Minnesota in downtown St. Paul, from 7:00 till something approaching 10:00, I suspect. (I bailed early.)  The very nice theater-style auditorium could only hold about 280, and it was indeed maxed out. Those of us who saw the somewhat obscure promotion for this event back in mid-August, and signed up, even got a special followup email on August 26, begging us to please let them know if we could not attend, because the waiting list was already up to 221!  That was a sure-fire way, of course, to get everyone registered to be certain to show up, knowing they had something so many others wanted. And they got that ticket for absolutely nothing, just by responding to an email. Such a deal.
TED originally stood for “Tech, Entertainment, and Design” when the conference series was launched in the 1980s. But, several years ago, the organization began positioning its events (including the pricey national conferences) with the tagline, “Ideas Worth Spreading.”  How’s that for a broad-reaching mission, huh?  And now they’ve essentially gone worldwide by letting local volunteers and sponsors roll their own mini TED events. (Quite the franchise, this TED thing.)  Sponsors for our local event were Worrell (official design partner), Boston Scientific, and the Science Museum of Minnesota. The host and MC was Chadburn Blomquist of the Science Museum. (By the way, Chad, smart idea to cosponsor — great way to show off your employer’s wonderful facility.)
The presentations, in order, were:
– Dan Buettner, speaking about his study of longevity related to his Blue Zones venture.  http://www.bluezones.com/  This was the high point of the evening for me (followed closely by the next speaker).  Fascinating research, and well presented.  Great stories about the healthy old-timers he met all around the world in the longevity zones his organization  identified.
– Benjamin Zander, a classical musician and conductor, speaking about music and passion. (Presentation via video, as recorded at a TED event in February 2008 – here’s the link. http://www.ted.com/talks/lang/eng/benjamin_zander_on_music_and_passion.html) The man exudes a passion and love for music, and all “possibilities,” which is extremely catching!)
– Ed Driscoll, an entrepreneur (he cofounded local firm WAMnet in the ’90s), talking about our energy future and his new company, Rational Energies. http://rationalbioenergy.com/
– Jill Bolte Taylor, a neuroscientist, who spoke about her experience suffering a debilitating stroke and her slow recovery. (Presentation via video, as recorded at a TED event in Feb 2008 – here’s the link.http://www.ted.com/talks/lang/eng/jill_bolte_taylor_s_powerful_stroke_of_insight.html
– Matthew Stanford, a parapalegic, who spoke on mind-body integration. (Here’s a video about him on YouTube, produced several months ago: http://www.youtube.com/watch?v=JpmbzAwL5ws)
No word at this point if the three live presentations are available yet as videos to view online, but they’re sure to show up on the TEDxTC Facebook page. http://www.facebook.com/pages/Minneapolis-St-Paul-MN/TEDxTC/63321962217?ref=ts
(currently at 389 fans)
The TEDxTC people say that, in addition to their Twitter feed http://twitter.com/TEDxTC
(what, only 167 following? tells us something about the TED demographic maybe…), that Facebook page linked above is the best source to get information post-event (videos, photos, etc) — and it’s also where you can learn about future TEDxTC programs.
And, of course, to read the play-by-play, just search twitter using the hashtag “TECxTC” and you’ll see a huge amount of tweets posted by audience members — and those who were wishing they were.  I tweeted extensively myself last night www.twitter.com/graemethickins , till I finally had to bail about 8:45, starving. (Note to organizers: next time, either hold the event in the afternoon, before din-din, or at least throw us some crackers, cheese, wine — somethin’! — beforehand, so we can get through the 2+ hours. I later heard a reception was held afterwards, which no one mentioned beforehand, but I was long home with my head in the refrigerator by then.)
Photos by me, from my Flickr set http://www.flickr.com/photos/graemethickins/sets/72157622101518813/ — a somewhat abbreviated set for me, because I was so busy tweeting, and there wasn’t a whole lot to shoot since we were all in a darkened room most of the evening.

TEDxTC-signIt was a mob scene, but a lot more Minnesotans were wishing they could have gotten this hot ticket, it turned out.  Screw the Fair, this was the place to be in St. Paul last night.  There was nothing on a stick — in fact, no eats or drinks at all that I ever saw (more on that later). But it was the first time any TED event had graced our town — and it was freeee! — so it was a no-brainer that demand for seats would exceed supply.

TEDxTC, organized by local sponsors, was held last evening at the Science Museum of Minnesota in downtown St. Paul, from 7:00 till something approaching 10:00, I suspect. (I bailed early.)  The very nice theater-style auditorium could only hold about 280, and it was indeed maxed out. Those of us who saw the somewhat obscure promotion for this event back in mid-August, and signed up, even got a special followup email on August 26, begging us to please let them know if we could not attend, because the waiting list was already up to 221!  That was a sure-fire way, of course, to get everyone registered to be certain to show up, knowing they had something so many others wanted. And they got that ticket for absolutely nothing, just by responding to an email. Such a deal. TEDxTC-audienceview

TED originally stood for “Tech, Entertainment, and Design” when the conference series was launched in the 1980s. But, several years ago, the organization began positioning its events (including the pricey national conferences) with the tagline, “Ideas Worth Spreading.”  How’s that for a broad-reaching mission, huh?  And now they’ve essentially gone worldwide by letting local volunteers and sponsors roll their own mini TED events. (Quite the franchise, this TED thing.)  Sponsors for our local event were Worrell (official design partner), Boston Scientific, and the Science Museum of Minnesota. The host and MC was Chadburn Blomquist, who identified himself only as “Curator” of TEDxTC.…  [Read More…]

Filed Under: Events, Internet & Society

Gov. Pawlenty’s office: “We don’t respond to blogs”

September 2, 2009 By Steve Borsch

govOur post about Mike O’Connor being ‘cranky’ (which was also republished yesterday here at our partner MinnPost) was really about the fact that Governor Tim Pawlenty did an end-run-around the Minnesota Ultra High Speed Broadband Task Force and I sent an email to the Governor and staff to give them a heads-up on the post and, like I always do, ask for a comment.

At 4:09pm today I received a call from a young woman named “Jennifer” letting me know that “we received your email but the Governor doesn’t respond to blogs.” I asked to quote her by name but she wouldn’t do so “as it’s our policy not to give out last names for security reasons.”

Besides expecting there would be no comment or engagement and finding the “security” comment sort of cute, I realized that once he’s a former governor running for the presidency, it’s likely he’ll suddenly get religion about social media and his campaign staff will fall all over themselves engaging “bloggers”.

Filed Under: Internet & Society

Why is Mike O’Connor cranky?

August 27, 2009 By Steve Borsch

mikeEven though he looks like a pleasant enough fellow in the photo, Mike O’Connor can get pretty cranky. As the representative for urban dwellers on the Minnesota Ultra High Speed Task Force, he’s upset that the Task Force he’s on was seemingly blindsided by a gubernatorial signoff of Connected Nation as the firm who is mapping the penetration and speed of Broadband in MN. Due to that sign off, Connected Nation is now the provider who will gather all the broadband data and craft the proposal to obtain Federal stimulus money for broadband buildouts in our State.

As I’ve stayed abreast of Mike’s “Urban Users” blog (which he’s using to keep those of us in the metro area informed of what’s transpiring with the Task Force), I’ve come to realize he’s one of the only people in a position of influence over Minnesota’s broadband future who actually “gets it” when it comes to how vitally important the upcoming Task Force decisions are to the future of our State, our country, and for you and me.

In his post, Mike started off with this:

Click HERE to read the letter from the commissioners of DEED and Commerce to the Governor that recommends Connected Nations as the outfit to develop Minnesota’s application for the Federal “State Broadband Data and Development Grant Program” funds that are out there under the stimulus program.  The Governor signed off and CN is off to the races.

Wait a minute. Connected Nation Inc., is backed by big telecommunications companies like Comcast Corp., Verizon Communications Inc. and AT&T Inc. Either the fox is guarding the chicken coop or it just reeks because the coop is locked up tight.

Why would the Governor signoff on this when it’s the Task Force’ mandate — a Task Force he appointed people to after the Legislature demands — to drive the broadband recommendation to the Legislature? Could it be a way to gather and massage the data so Minnesota can turn down any Federal broadband stimulus money?

…  [Read More…]

Filed Under: Internet & Society

MinneDemo Joins MIMA Summit For Tech Track

August 19, 2009 By Phil Wilson

mima_logo_4cThe folks at MIMA have struck a deal with our friends at MinneBar/MinneDemo to present a Technical Track at the upcoming MIMA Summit (Of which Minnov8 is a media partner.) The track will run in conjunction with an already full slate of speakers and presentations scheduled for Monday, October 5 at the Hilton in downtown Minneapolis. Fundamentals, Strategy, Tactical, Trend and the MinneDemo Technical tracks will allow attendees to tailor their experience at the Summit.

minnedemo-logoAccording to notices from both MIMA and MinneDemo the track will consist of “a curated slate of entrepreneurs who will showcase their internet and web innovations and demo real working software.” The ‘Best of’ slate from past MinneDemo presentations will be featured in groups of three with Q&A time allowed throughout the day.

While one might ask, taken as a whole, what do demos such as these have to do with MIMA’s interactive marketing focus, the ability to showcase our local innovators and startup community is always welcome. MIMA President Matt Wilson, echos that sentiment. “I think a lot of our members are going to be incredibly impressed by the technology talent here in town and hopefully this added exposure will mean more development work stays here.”

Of note is the mention in the MinneDemo communication of a fall MinneDemo event to be held in November. It’s the first mention of the follow-up to May’s MinneDemo at Intermedia Arts. We’re also still awaiting news of a MinneBar. We’ll let you know as soon we hear more…

Filed Under: Events, Internet & Web, Marketing Innovation, News & Events

FCC Launches Blogband

August 19, 2009 By Steve Borsch

broadbandgovAt Minnov8, we recognize that the most fundamentally important driver and catalyst of internet and web innovation is broadband. With big pipes and significant carrying capacity, entrepreneurs and innovators like you find ways to capitalize on it and people use the internet more when they enjoy high speed and ubiquitous access. With that innovation comes breakthroughs that we’re eager to cover on this blog.

The National Broadband Plan is one of the most important initiatives that the FCC has ever undertaken. To foster public dialogue about the National Broadband Plan, we’re tapping the power of the Internet to launch a new FCC blog, called Blogband. What better time to start blogging than now? With just 183 days before our deadline to send the National Broadband Plan to Congress, we need as many people involved as possible.
Like our unprecedented two-dozen public workshops and the upcoming fall public hearings, Blogband is part of the FCC’s commitment to an open and participatory process. Blogband will keep people up-to-date about the work the FCC is doing and the progress we’re making. But we want it to be a two-way conversation. The feedback, ideas, and discussions generated on this blog will be critical in developing the best possible National Broadband Plan.
As this blog demonstrates, the Internet is changing and expanding the way Americans communicate, providing them with unparalleled access to information.  Our goal is to create a National Broadband Plan that charts a path toward bringing the benefits of robust broadband to all Americans. So visit Blogband often to keep up with the latest news and – more importantly – get involved.

Though they’re unlikely to win any branding awards for the snappy name “Blogband” (sounds like bunch of high schoolers who launched their garage band to sing about blogging), the FCC has launched that blog in order to foster public dialogue about the National Broadband Plan (PDF), an initiative with just over 180 days before the FCC’s deadline to send that plan to Congress.

“Like our unprecedented two-dozen public workshops and the upcoming fall public hearings, Blogband is part of the FCC’s commitment to an open and participatory process. Blogband will keep people up-to-date about the work the FCC is doing and the progress we’re making. But we want it to be a two-way conversation. The feedback, ideas, and discussions generated on this blog will be critical in developing the best possible National Broadband Plan.”

So if you care about broadband (and issues like net neutrality), then snagging this RSS feed and putting it in your news reader or just following the blog would be a good idea.

Filed Under: Internet & Society

A Joint Podcast with Social Media Breakfast

August 4, 2009 By Phil Wilson

SMBMSP podcastFollowing the recent Social Media Breakfast on Friday Brad Bellaver gathered a group on the patio at Vic’s for a rather unique conversation and podcast. We had a chance to chat about the meeting and social media in general. Joining Brad and those of us from Minnov8 were founder of the Social Media Breakfast concept Bryan Person, SMBMSP founder Rick Mahn, and Marketing Edge podcast host and Provident Partners principal Albert Maruggi.

Brad graciously billed at as a joint podcast wiht the SMBMSP. But like most things, 80% of success if just showing up. Thanks for inviting us to join Brad. Catch a bit of video from the impromptu gathering at http://www.qik.com/video/2364510.

Filed Under: Events, Internet & Society, Internet & Web, Marketing Innovation, Social Media

Gary Koelling Gets Personal With Radio

July 24, 2009 By Phil Wilson

I’ve written before about my involvement with the Conclave , an organization that seeks to educate radio broadcasters. This year I had the pleasure of heading up the planning of the Tech/Interactive Track at this year’s Learning Conference (#clave09), underway right now in Minneapolis. I’m thrilled that I have been able to include many of Minnesota’s tech, interactive and social media “stars” as part of the agenda.

One of those “stars” is Gary Koelling, Best Buy’s Social Media guru and founder of Blueshirt Nation, Giftag and IdeaX. I asked Gary to talk with my broadcast brethren about increasing radio’s ‘signal strength’, a phrase Gary coined during a conversation we had some time back that refers to reaching customers through social media.

I met with Gary about an hour before his presentation because he wanted to show me what he came up with. I trust Gary implicitly to put together a great presentation on this topic…and he did. No surprise! I had expected to politely preview his slides, say “Cool!” and move on.

What I experienced, and what the attendees saw was a deeply personal story reflecting Gary’s passion for this medium and what it has meant to him over the years. He told me that every time he sat down to build his presentation he found himself “yelling” at radio for what it has become. He told me, “That’s not helpful to anyone.” So what he did was take everyone through the emotional relationship he has, and I bet all of have had, with radio.

“Other stations can steal your listeners, they can’t steal your friends.”  …  [Read More…]

Filed Under: Edutech, Events, Internet & Web, Social Media

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