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You Want Us to Pay Attention? Cut to the Chase.

May 18, 2009 By Steve Borsch

preso-stylesIncreasingly we’re all swimming in a river of news, information and communications, and the flow is moving faster all the time. Not only are more of us accessing content online instead of paying attention to a handful of traditional media offerings, more of us are shifting our attention to such services as Twitter and what’s becoming known as the real time web, called that since frequently these services are the first place alerts, news stories and even trendy topics are emerging.

This real time web is becoming more important, but it’s further diluting the attention we can pay to any one piece of news, information or communication. One reason it’s importance is increasing is that more of us can access the real time web with our computers, of course, but especially with our mobile devices which we carry about wherever we go.

Because of this ability to connect with online services regardless of where we are, more of us are always on and always connected and our attention is split between an ever growing array of places online. We’re able to pay attention to this news, information and communication flow in the grocery store, while waiting in our car at a stoplight, while our kids are huddled with the coach during a momentary lull in their soccer game, or when we’re watching a TV show or political debate and “discussing” it with those whom we’re connected with through these sorts of services like Twitter.

Our dispersed attention isn’t just a problem for each of us trying to keep our heads above water in that rapidly flowing river of stuff, it’s also a huge problem if you are an entrepreneur, marketer, salesperson, small business owner, or even a teacher or cub scout leader trying to communicate the essence of your message and get people to pay attention to you and to it whether that message is delivered in person or online.

Thankfully there are some new models emerging that are beginning to point the way toward how we must communicate in a world with a scarcity of attention and is enabling more of us to understand how to cut to the chase and get the essence of our points across….  [Read More…]

Filed Under: Internet & Society, Internet & Web

MN Video Vault

May 15, 2009 By Steve Borsch

mn-videovaultThis morning I was made aware of a beta offering from Twin Cities Public Television (TPT) called, “MN Video Vault.”  They’re hosting a focus group session in downtown St. Paul on June 8th, but since I don’t think focus groups are meaningful in a day when one simply has to connect with a savvy, connected and worthy audience (ahh….like Minnov8 readers?) I figured you all would be happy to give them feedback on what they’ve delivered in this first iteration.

For anyone who knows me, it’s obvious that I’m a huge fan of curated, meaningful and historical content so I was very pleased to see this archive of TPT videos launching and immediately went to view it when I got the email. I care deeply about TPT, Minnesota Public Radio, the Minnesota Historical Society and many other resources in our state, but I feel I’m qualified to provide feedback to them while the Vault is in beta and you, our savvy and connected internet and web technologists, are equally (or more) qualified to let them know what they need to do to make this wildly successful.

I’m confident I’m right smack-dab-in-the-middle of their target market for MN Video Vault but in its current form, I won’t be using it. Here’s why…  …  [Read More…]

Filed Under: Internet & Web Tagged With: MPR

MPR, iPhone and a Codemorphic App

May 12, 2009 By Steve Borsch

mpr-iphone1Listening to Minnesota Public Radio last week after my first meeting of the day, I caught most of a fascinating program on Midmorning called “Discovering China“, a discussion about Simon Winchester‘s latest book and his experiences which chronicle, “…the story of an Englishman’s adventures in China, and his determination to prove to the rest of the world that the Chinese were the first to create technological marvels.”

As I left my car and embarked upon a 15 minute walk from a parking lot to a building in downtown Minneapolis, I was pleased to have remembered my headphones as I fired up the iPhone MPR application developed by Minnesota-based Codemorphic (get the free app here for your iPhone from the iTunes store) and continued listening.

What I didn’t expect was the two minute story about a breakdown of Winchester’s car in the middle of nowhere in China, his iPhone, and what happened next.

After hearing this story and a bit more, I was so intrigued by the program that I wanted to hear it in its entirety, so the next day I went to iTunes and downloaded the 5/4/09 show and, for good measure, subscribed to the MPR Midmorning podcast. Either can be done here on iTunes if you’re interested in hearing the whole show.

  Click this link to listen to the story…

http://media.blubrry.com/minnov8/minnov8.com/site/wp-content/uploads/podcasts/MPR_China_iPhone_Story.mp3

Podcast: Download (3.7MB)

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Filed Under: Internet & Society, Marketing Innovation, MN Entrepreneurs

The Economist on Who is Controlling Your TV

April 26, 2009 By Steve Borsch

economistIt’s refreshing (and validating) to have a prestigious news organization like the United Kingdom-based Economist, write an article that supports the position I (and many others) have taken that ISP bandwidth caps and authentication are nothing but control measures to protect Cable TV revenues.

This past week, the Economist published this article about what’s happening in the United States as it pertains to the explosion in internet video viewing and the threat this poses to cable companies and started off like this:

“IN THE land of free enterprise and the home of discount shopping, there can sometimes be an appalling lack of competition. High-speed access to the internet is one. Cable television is another. The reason is that in America cable-television companies, which provide a lot of the high-speed access, do not want their customers to cancel their contracts and watch television over the internet instead. (SB: my emphasis).”

The article goes on to discuss what’s happening, how the cable companies sell bundles — sometimes with 100 channels or more — though the average consumer watches only 15. Now that we have an unprecedented ability to watch online TV, movies, video podcasts, and rent from Netflix or iTunes, many of us are asking a fundamental question: why do we want to continue to pay for what we don’t need or want?

The author does, in fact, cut to the chase and get to the essence of what’s happening (which I explained at length in previous posts):

“Consumers’ new-found freedom to choose has struck fear into the hearts of the cable companies. They have been trying to slow internet television’s steady march into the living room by rolling out DOCSIS 3 at a snail’s pace and then stinging customers for its services. Another favourite trick has been to cap the amount of data that can be downloaded, or to charge extortionately by the megabyte.”

PUT DOWN THAT REMOTE FOR JUST A MOMENT and connect NOW with the Minnesota Ultra High Speed Task Force members and let them know why and how this issue matters to you.

The Task Force needs to hear from you. They’ll be making their recommendations to the State Legislature this Fall and key portions of those recommendations are being formulated as you read this post. If they don’t hear from you and soon, they’ll never know an open, unfettered internet matters as much as we online participants do.

Minnesota Ultra High Speed Task Force Member Emails (full contact info here). Task Force chair, Rick King, has asked that all email correspondence be directed to Diane Wells (email) as she’s compiling them and releasing a daily digest to the members.

Filed Under: Internet & Society, Internet & Web

Digital Economy Fact Book ’08-’09

April 26, 2009 By Steve Borsch

Cover of The Digital Economy Fact Book 2008-2009, 10th EditionHaving information and facts at-your-fingertips about the internet and web is absolutely critical whether you’re a startup needing content for your pitch, a marketer needing to understand a 40,000 foot view of trends, a corporate user needing to understand mobile access to the ‘net or international usage, or if you’re just someone like me: an info-junkie who needs a constant data fix in order to constantly track what’s hot and what’s not.

This report is put out by the Progress and Freedom Foundation, an organization that is a “…market-oriented think tank that studies the digital revolution and its implications for public policy. Its mission is to educate policymakers, opinion leaders, and the public about issues associated with technological change, based on a philosophy of limited government, free markets, and individual sovereignty.”

“PFF’s research combines academic analysis with a practical understanding of how public policy is made. Its senior fellows and other scholars are leading experts in their fields, with distinguished careers in government, business, academia and public policy. Its research is substantive, scholarly, and unbiased.”

Covered in the report are these key areas:

  1. The Growth of the Internet
  2. The Hardware Sector
  3. The Communications Sector
  4. Digital Media
  5. Electronic Commerce
  6. Threats to the Digital Economy
  7. The Worldwide Digital Economy

One of the best parts are the active links in each chapter’s EndNotes which allow you to drill down into many areas covered within this report.

Here is the download page and a direct link (PDF).

Filed Under: Internet & Society, Internet & Web

Sorry. No Internet Video for You

April 24, 2009 By Steve Borsch

no-video-for-you1Are you enjoying the ability to watch TV shows and movies streamed through the internet to your computer or media center with the likes of Hulu, Joost and all the others? If the cable companies and other network providers have their way, your connection will need to be “authenticated” — verifying that the location of your internet connection also subscribes to cableTV — before you’d be able to watch video through your internet connection.

Like most strategic moves, this ‘authentication’ one seems benign on the surface. One provider, Comcast, is positioning the use of authentication only for their Hulu knockoff, Fancast, rather than for the competitive sites like Hulu itself. The way that authentication would work is that you’d start streaming a cableTV subscriber-only show or movie to your computer or media center, but then find that it would only be accessible to you if you also had a cableTV subscription!

How benign is this strategic and likely anti-competitive move? In my view, it’s not benign at all but rather setting the stage for the next phase of video delivery — already begun through the internet and accelerating rapidly — and for those who already control your internet connection to be in charge of what content can be delivered and whom can deliver it.

GigaOm‘s Chris Albrecht wrote a solid article here for BusinessWeek and Will Richmond dug a little deeper in this one on VideoNuze. Albrecht pointed out the following which I immediately saw as the most likley rationale for cable companies and others to move forward with authentication as one of the first control measures for video delivery over the internet:

Multi system operators (e.g. cable companies) pay networks big fees to carry programming, and as such are unhappy that networks are turning around and putting that content online for free. The result? Cable and media companies like Comcast (CMCSA) and Time Warner (TWX) are developing plans that require viewers to prove they have a subscription to an MSO before they can watch video online. Comcast is calling its plan “On Demand Online” and Time Warner’s is dubbed “TV Everywhere.”

So why am I concerned about the possibility that the MSO’s are trying to muscle their way in to internet delivery of video? How about the fact that my new Mac mini media center has exploded our use of streaming video and opened my eyes to the dizzying array of video channels, new offerings from services like NetFlix ($8.99 to stream hundreds of movies instantly), and amazing, innovative and quality tech channels like Revision3?  Also, why does this strengthen my belief that the Minnesota Ultra High Speed Broadband Task Force must recommend regulations for all MSO’s to our State Legislature this fall?  …  [Read More…]

Filed Under: Internet & Society, Internet & Web

Broadband Perspective

April 24, 2009 By Steve Borsch

perspectivesMike O’Connor, urban representative on the Minnesota Ultra High Speed Task Force, recently interviewed the “father of the internet” Vint Cerf, as well as the head of Best Buy’s Geek Squad, Robert Stephens about their perspectives on broadband.

After the jump, you can watch Mike’s interviews (broken in to chunks due to YouTube’s limits on filesize). They’re very enlightening if you care about this topic!  …  [Read More…]

Filed Under: Internet & Society, Internet & Web Tagged With: Internet, mobile

Control Over Your TV: A Comcast Executive Conversation

April 11, 2009 By Steve Borsch

guy-in-tv

Our post, “Internet Providers Want Control Over Your TV” sparked concern within the ranks of regional Comcast leadership, especially when this cross-posting of that article on MinnPost appeared. It caused them to take action to correct what they viewed as factual errors within the article.

While those (arguably) factual errors are corrected in the comments below the original post here and discussed within this article, Comcast’s “internet control” problem remains and I gained an unintended clarity about it from a conversation with a Comcast executive.

On Friday April 10th, I talked for an hour with David Diers, VP of Advanced Services for Comcast Twin Cities (he’s been involved in rollouts, for example, of Comcast’s Digital Voice, the 50/5 DOCSIS 3 service which I have at my office, and is now involved in accelerating the deployment of Comcast’s business services). Should mention that the setting up of this call was done by Tim Elliott (Disclosure: Tim is one of the Minnov8 team and involved with social media marketing for a firm engaged with Comcast and a friend of mine) so I went into this call with an open mind.

After letting the call sink in I realized that Mr. Diers regurgitation of the company positions and line were so well scrubbed (e.g., the comment here is mostly a cut-n-paste from Comcast press releases and FAQ’s) that the essence of the post in question was deflected and the overall issue remains: Comcast is attempting to control their internet pipe into your home or business and protect their cableTV franchise to your detriment, and arguably in a way that is already stifling innovation.

…  [Read More…]

Filed Under: Internet & Society, Internet & Web Tagged With: cloud computing

Minnov8 Gang Podcast – Episode 33

April 8, 2009 By Steve Borsch

jowyang

The Gang had a rare treat today to attend a session at a Fortune 500 company and hear Jeremiah Owyang, Senior Analyst at Forrester Research specializing in the social media space, provide an overview of Groundswell and also to speak about The Future of Social Media, an upcoming report from Forrester.

Jeremiah was gracious enough to carve out nearly half an hour to talk with us about some aspects of social media and networking he’d not explicitly covered in his talk, and also to allow us to drill-down on some areas of particular interest to us and to our listeners. This is a guy who not only analyzes the space, but if you follow his blog or him on Twitter, you’ll know that he is deeply involved as a social participant in ways that clearly provide him with a depth of knowledge about his subject that other analysts undoubtedly covet.

Hosts: Graeme Thickins, Phil Wilson, Don Smith and Steve Borsch (Tim Elliott was unable to attend).

m8-spacer

The Podcast
https://media.blubrry.com/minnov8/minnov8.com/site/wp-content/uploads/podcasts/20090408_M8_Gang_33.mp3

Podcast: Download (Duration: 21:07 — 12.3MB)

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Filed Under: Internet & Society, Minnov8 Gang Podcast, Social Media

Can Social Media ‘Save The Strib’?

April 6, 2009 By Tim Elliott

Save The Strib logoA group of Star-Tribune employees have launched a new campaign aimed at engaging the community to come up with new ways to save the bankrupt newspaper. What I find most innovative with the ‘Save The Strib’ effort is the use of social media to spread the word via their blog, Facebook, Twitter and YouTube. This is exactly what the Strib needs to embrace in order to survive.

Last month I posted a 5-point plan to revitalize the Strib on my personal blog. Running through my logic was a focus on embracing electronic distribution and reducing the costs of publishing on paper. But I didn’t address what I now think is the central issue that Star-Tribune management will have get right to assure the viability of the paper:

Improve Local Content.

The Strib can transform themselves into the digital age, embrace blog software and social networking but it will all be a wasted effort unless they are delivering the best quality content relevant to the communities they serve. This means hyper-local coverage, more investigative reporting and local perspectives on regional and national issues. What we have seen happen in many newspapers across the county is the downsizing of the newsroom and increased use of wire stories. This is a death spiral in the age of Google News which does the sorting of these same wire stories in real time and for free. But setting up a local blog network that aggregates into a regional news portal that feeds both electronic and print editions just might be the answer here.

The journalists and the Minnesota Newspaper Guild who have started the ‘Save The Strib’ campaign have a huge challenge ahead but their proactive use of social media just might make a difference. This approach has a good chance of engaging and motivating the community to generate ideas that will save the paper. The following video features readers more than well known citizens which is very encouraging. And those readers almost universally talk about content.

httpv://www.youtube.com/watch?v=BP3_y15ti8g

Cost cutting will only be a part of the solution to the Star-Tribune’s troubles. Improving local content and embracing digital distribution will prove to be the deciding factors.

Filed Under: Internet & Web

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