Social Media — Page 5

Could MSP Be the Social Media Capital of the World?

June 29, 2009 By Graeme Thickins

Or at least the social media breakfast capital of the world? It felt like it Friday, as a mob of people began gathering bright and early, with the smell of bacon and eggs wafting above the expansive lawn at Deluxe Corporation’s headquarters in Shoreview, MN. The scene was the 16th consecutive monthly meeting of an organization called Social Media Breakfast-Twin Cities, or “SMBmsp” for short. Complete with a “Jumbotron” on wheels for the presenters’s slides, the event was unofficially dubbed “Social Media Palooza” by the sponsor, and beach balls were even bouncing from row to row before the morning was over.

The event was originally slated to be held indoors at Deluxe, but free tickets for the 125-person capacity room sold out on the group’s online sign-up site within two hours. So, organizer Rick Mahn and sponsor PartnerUp (a Deluxe company) scrambled to accommodate demand. They quickly decided to open up the event by holding it outside, and then promptly sold out all 250 tickets.

Just what is a “Social Media Breakfast”? As explained on the group’s web site (a social networking site, of course!): “It’s where folks get together to talk about using social media and social networking tools in their business or careers. It’s about networking, it’s about learning, and mostly it’s about people.”

The SMB concept has taken off nationally, now with 25 chapters. But in early 2008 the Twin Cities group was one of the first to get started — the third, actually, after Boston and New York City, according to Bryon Person, the founder of Social Media Breakfast. Person spoke at the local “SMPmsp 15” event at Concordia College in St. Paul on May 16. (Person is based in Austin, TX and is a blogger, podcaster, speaker, and social media evangelist for LiveWorld. He is @BryanPerson on Twitter.) Person also said the Twin Cities SMB group has held the most meetings of all the chapters, and consistently has the biggest attendance. Thus, one could conclude that Friday’s outdoor event was the biggest SMB breakest ever held nationally, since attendance was about twice that of the largest previous SMBmsp event. … [Read More…]

We Can Tell You, or We Can Tell the World

June 15, 2009 By Steve Borsch

“No matter who you are, most of the smartest people work for someone else.”

–Bill Joy, co-founder, Sun Microsystems

If you’re in business or lead an organization, you’re undoubtedly aware of the always on, always connected culture of participation online. The growing number of people participating in social networks, with social media and generating their own content in the form of blogs, videos and even scrapbooks, is fundamentally shifting how we are connecting with one another, getting our news and alerts, are being influenced by people we trust as we seek before we buy, and increasingly is how we’re making our voices heard when we like, or don’t like, something a company or organization is delivering to us.

Rather than stumble along with rudimentary methods of engaging customers, prospects, employees and other constituents, many organizations are turning toward commercial software vendors who have created a completely new class of hosted software offerings in a category called, “idea and suggestion management.”

If you’ve read Here Comes Everybody by Clay Shirky, Wikinomics by Don Tapscott, or even the seminal book on the topic, The Wisdom of Crowds by James Surowiecki, than you’re staying abreast of the acceleration in companies discovering ways in which they can embrace their customer base and ecosystem for fun and profit (but mostly the profit).

In a growing number of conversations I’m having with business leaders, virtually all of them are either engaged in some form of outreach to their customers, prospects, partners and employees or they have initiatives in place geared toward learning how their organization can effectively engage people in new and online ways. With enough input from unleashed online participations coupled with smart decision-making within organizational leadership ranks — especially in product management or strategy creation areas — the ability for a company to build and deliver the right products and services goes up dramatically.

One oft-cited example of harnessing the collective intelligence of ones customer base is the Chicago-based t-shirt company, Threadless. The way their business model works is simple: the community of 850,000 people participating online at Threadless “vote” on their favorite t-shirt design (submitted by designers within the community at a rate of around 600 designs per week) and those are the t-shirts that are printed and sold. Threadless is essentially “offloading” their design to the community and enabling the community to be their defacto product managers, deciding on what they (the market) wants. … [Read More…]

Category to Watch: Idea & Suggestion Management

June 12, 2009 By Steve Borsch

Of course you’re paying attention to the always-on, always connected culture of participation online that is fundamentally shifting how we connect with one another, get our news and alerts, are influenced by people we trust and increasingly making our voices heard when we like or don’t like something a company or organization is delivering to us.

If you’ve read Here Comes Everybody by Clay Shirky, Wikinomics by Don Tapscott, or even the seminal book on the topic, The Wisdom of Crowds by James Surowiecki, than you know about the acceleration in companies looking to figure out how to embrace their customer base and ecosystem for fun and profit (but mostly the profit).

In a growing number of conversations I’m having with business leaders, virtually all of them are either engaged in some form of outreach to their customers, prospects, partners and employees and learning how to engage them in new and online ways. With enough input and smart decision-making, the ability to build and deliver the right products and services goes up dramatically. I thought it a good idea to visit this topic now, especially as there now signs the economy is growing and we’re beginning to experience growth in our trend forecasting businesses, typically one bellwether pointing the way in the housing sector.

Best Buy is the “poster child” for this sort of engagement on a host of fronts. From the employee-only BlueShirtNation (now “Mix“) to Giftag to the relatively new and well executed IdeaX, they’re highly focused on driving forward and engaging on as many fronts as possible.

Though Best Buy is quite public with their offerings — along with an unusual level of transparency and engagement — General Mills is also going out with initiatives like MyBlogSpark to engage women who blog (dubbed “mommybloggers”) in order to engage the typical decision-maker in a household and are the ones who usually drive the family nutrition.

Back in March, the site ReadWriteWeb had a guest author, Tom Powell from Co-Innovative, who wrote this fabulous post on the topic and categorized leading idea and suggestion management vendors with an extensive writeup. … [Read More…]

Whip It Out: Your Smartphone Extends Your Mind

June 8, 2009 By Steve Borsch

Competition in the mobile phone space is heating up and the smartphone — a mobile phone with computer-like functionality — coupled with ever faster wireless network speeds are changing the way we access news, information, connections with our friends and family, and so much more.

A quick story illustrates one amusing (though not to my wife) use of my iPhone when I first got it. We were at a dinner party when the conversation came around to a particular song, but no one could recall who sang it. As the conversation continued I quickly used the web browser to Google the song name and roughly 30 seconds later blurted out, “Woody Guthrie!”

“Yes!,” everyone cried out simultaneously. “How did you know that,” one woman asked and I whipped out my iPhone to show how I’d quickly and almost instantly found the answer and we then had an interesting conversation about how the world was shifting toward one where we all could have instant access just like that.

A few years ago smartphones were few in number and came from manufacturer’s like Palm (e.g., Treo) and Nokia — and devices powered by Windows Mobile — were robust but somewhat limited in functionality and required an (arguably) geeky nature to use fully. The Blackberry device by Research in Motion (RIM) was a more limited one as far as applications go, but its external keyboard (to many the most important feature) and easy access to email (which was “pushed” to the device automatically) made it the perfect communication appliance for daily business use.

When Apple demonstrated and delivered the game-changing iPhone in June of 2007, its surprising ease of use and simple way to manipulate applications (e.g., pinching and zooming in on a photo or webpage) made a device like this easily accessible to the masses. Because of quick sales of the iPhone and a developer kit to build applications, Apple quickly saw a huge array of applications delivered on the device (more than 25,000 to date). Because of the simplicity of the device and the base of applications already available, sales accelerated to the now installed base of 21.2 million units and the announcement Monday, June 8th of a third generation model (and the second generation lower price point of $99) has caused most observers to see those numbers doubling within a year or so. … [Read More…]

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