It’s almost the end of the week and, being a site centered on tech and innovation, I believe we have been remiss in not including a picture of a 3G iPhone and a story having something to do with it. Well…when the iPhone AppStore opens in July, Minnesota startup CodeMorphic is all set with native applications for iPhones of all kinds.
Longtime friends Damon Allison and Bill Heyman launched the company in early March, coincidentally around the time as the Apple iPhone SDK release. There is a sense of serendipity about how they landed in the first group of iPhone developers among the two but they believe their focus and quality coding was the key to being noticed and landing at the front of the line. They feel their singular focus on just building native applications for the iPhone, and not moving into other mobile platforms, will prove to be the best business model.
Heyman noted there is tremendous opportunity for application development in the enterprise market. “There will be great growth in developing internal corporate applications.” Areas like work flow, communication are clearly opportunities. Heyman continues “Right now that’s an area dominated by Blackberry so we see more needs for those types of applications for iPhone.” The consumer is the other opportunity. “Consumer focused applications that promote the brand, for example if General Mills were to target a younger consumer, where the iPhone or iPod Touch are really popular, they could develop an application or game that is tailored to them.”… [Read More…]