Minnov8

Showcasing Minnesota Technology Innovation

“Your Inner Neandertal” DNA Day Talk

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Do you know why some people are 1 to 4% Neandertal? During her talk Lynn Fellman will explain how your Uncle Ned and maybe you have an “Inner Neander” during her art and science talk on April 28th. Lynn’s presentation is one of many talks at Twin City libraries to celebrate National DNA Days.

The discovery of modern day humans with some neandertal DNA came as a surprise to many in the scientific community (especially when you consider that most depictions of neandertals show them as very ugly and that “mixing DNA” meant modern-looking humans back then were having sex with these knuckle-draggers!).

It came as a surprise to me too, not because some other people have this DNA within them, but because I have had my DNA profile created by 23andMe and recently discovered that my genetics contain an estimated 2.5% neandertal DNA. Maybe that’s why I have a thick protruding forehead and think about living in a cave!  😉

“Your Inner Neandertal” is a 30 minute presentation showing how art can uniquely express science concepts and why some of us may find a little “Neander” in our genes. With examples from “At the Crossroads” video and her very cool DNA Portrait traveling show, Lynn will explain how some genes may be a surprising and generous gift from our ancient and now extinct cousins (and this I gotta hear).

Saturday, April 28th at 11 am
Minneapolis Downtown Hennepin Library
This keynote talk for Minneapolis DNA Days
is free and open to the public. Please register (go here).
For more information, parking and directions (go here).

More DNA Days events at area libraries (info here) will cover topics like genetic testing and screening, capturing family health history and tools for collecting the information.

To learn more about multimedia artist Lynn Fellman, someone focused on “illuminating the human genome through art, design and narrative,” check our her site at: FellmanStudio.com

Minnebar 2012: Tech Geek-Out!

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Minnesota’s annual barcamp un-conference, aka Minnebar, returned for a seventh consecutive year on Saturday, April 7, and it was a blockbuster! Held again at Best Buy’s corporate headquarters in Richfield, the event attracted some 1300, the most in its history.

It just keeps getting bigger and bigger — and better!  A pre-party the night before was a new, fun twist this year, held at Vic’s, across the river from Downtown Minneapolis.  On Saturday, some 60 breakout sessions provided a wide array of learning and sharing experiences, along with awesome hallway discussions that were in full swing all day long — from 8:00 am all the way through the closing reception well after 6:00 pm.

Kudos to organizers Ben Edwards, Luke Francl, and Adrienne Peirce of Minnestar.org, and their many volunteers who work so hard to make this event successful. And thanks to all the great sponsors: Code42 Software, Fredrikson & Byron, 8th Bridge, W3i, ipHouse, August Ash, Bloom Health, Barcamp Tour, Split Rock Partners, ChowGirls, and Ech03.

It seems I say this every year, but it’s true (I’ve attended the last six annual events in their entirety):  the level of energy and enthusiasm about Minnesota Tech was more than I’ve ever experienced!  You can just sense the growth and excitement in our tech community. And, if you’re like me, you keep meeting so many more new and amazing people — technology and business professionals who are contributing to great new startups here in Minnesota, as well as to the broader technology industry in our state.  It was a pleasure to behold.  I had so many excellent conversations, trust me — there isn’t enough room in this blog post to tell you about them all <haha>.

But I can show you pics I shot Friday night and all day Saturday, which I posted on Instagram. Here’s a selection of those pics that I put into a Minnebar 2012 Flickr set.

Magnet 360 Acquires Reside, Rebrands as ‘Social Enterprise Agency’

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Magnet 360, a Minneapolis-based marketing and technology consultancy, today announced it has acquired Reside, a Minneapolis-based cloud solutions firm, to establish a single entity that will provide a comprehensive set of social business services.  The new business will operate under the name Magnet 360, with a Minneapolis headquarters and an office in New York City.

“We’re coming into this space early, and already we are seeing amazing traction,” said Scott
Litman, Magnet 360 founder and managing partner (photo), in the company’s news release.  “Our clients – executive leaders – are recognizing that social is the next big thing that will transform the way we do business and engage with customers and other audiences.  They are looking to us to help build and manage programs that will deliver meaningful and measurable outcomes.”

The news release said the new entity’s offerings will include CRM, social, mobile, user experience, agile application development, insights and analytics, marketing automation, and channel marketing – “all key components of an enterprise social strategy.”

The company said its social focus, paired with its deep technical capabilities, is “what will make Magnet 360 unique among agencies.” It quoted Jim Schroer, Magnet 360 investor and former EVP Global Sales, Marketing, and Service for Chrysler:  “The demand for this kind of integrated offering is huge. Companies need to embrace social to stay competitive.  That doesn’t mean that existing marketing programs go away – but it does mean that they need to integrate to an overall social strategy.  Today’s big agencies were built for a TV-centric marketing world; Magnet 360 is shaping itself around the new integrated, social world.”

The company said the combined forces of Magnet 360 and Reside are already working with several leading brands to plan and implement social business programs.  Active clients include General Mills, Ecolab, Medtronic, 3M, Honeywell, Toro, AMC Theaters, and Carnival Cruise Lines.  It said the new Magnet 360 organization is planning for market expansion and rapid growth.

“We’ve worked with hundreds of clients to help them implement cloud solutions with social elements,” said Matt Meents (photo), Reside founder and now Magnet 360 Managing Partner, in the news announcement.  “But that was just the tip of the iceberg.  This combination allows us to enable the social business holistically, with total integration between marketing and IT and with exponentially greater bandwidth.  It’s a very opportunistic time for our clients – both B2B and B2C – and we’re excited to help them gain huge competitive advantage in this space.”

Update 4/5/12:  The “new” Magnet 360 has more than 60 employees in total, the majority in Minneapolis. It also has a New York office.  The company said “all Reside and Magnet 360 employees have been retained in this transaction.” It also stated it is currently on a $15M annual run rate, with plans to grow revenue to $20M total in 2012.

Minnesota Cup Entry Starts Today

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The 8th annual Minnesota Cup has officially launched!

This is Minnesota’s premiere entrepreneural event and past ones have seen stiff competition in every category since there are so many great startups here in our State. To familiarize yourself with this year’s competition, please find several resources below in the embedded document (we compiled the press release, “fast facts” and a good article on the MN Cup for you to review in one place which, if you want, you can also download using the download button in the toolbar below).

Use the “Full Screen” button for the best way to view this embedded doc:

SaaS Camp 2012

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Lief Larson, CEO of Workface, will be holding a single-day event called SaaS Camp 2012.  This inaugural (but hopefully annual) event is focused on education and networking within the developing SaaS community here in Minnesota.

Why this ‘camp’ and why now? Over the last few years, Lief has said he’s had the incredible opportunity to travel to, attend, and speak at numerous SaaS-specific events. Most of what he has learned has been locked away in his head as tacit knowledge. Since “the cloud” and software as services online has become so hot, Lief has been asked by several companies to share some of this information. Like all of us, Lief’s weekday priorities to Workface means that a weekend event would probably be the best forum for the SaaS community.

Lief Larson, CEO of Workface

SaaS Camp 2012 is being tightly packed into a single session-intense Saturday and has been created for SaaS practitioners and businesses embarking on SaaS models.  It will be held at CoCo MSP in the Minneapolis Grain Exchange on Saturday, April 21st, from 9am-4pm.

Thirteen major areas of SaaS will be covered, ranging from pricing models to channel development.  The price is $199, which is being used to cover the facilities costs, catering/lunch, and materials.  It will be limited attendance because Lief is hoping to keep it manageable and more intimate.  Registration info available at: http://saasclass.com/events or http://saascamp2012.eventbrite.com.

Entrepreneur’s Rally at CoCo Minneapolis

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Join the Entrepreneur’s Organization — Minnesota Chapter for an “Entrepreneur’s Rally” on Tuesday, March 13, 2012 at CoCo Minneapolis. Invited by Cem Erdem, founder, President and CEO of Augusoft, Inc. and of Project Skyway to this event, I realized quickly that this year’s event is bigger and better than last year’s and you must attend if you are an entrepreneur!

Details in the embedded PDF below or go directly to the registration page.

Improving Data Integrity for Analysis

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The Minneapolis firm Colectica recently completed a project resulting from their third SBIR grant through the National Institute of Health (NIH). Focused on corralling the endless supply of unstructured data through Open Standards like those standards developed by the Data Documentation Initiative (DDI), they have found their niche with research organizations responsible for securely analyzing data within the social, behavioral, and economic sciences.

Colectica was spun out of Algenta Technologies, a software company that delivered a variety of services that included DNS Hosting, custom development projects, and a series of contracts with the University of Minnesota Computer Science Department. The experience and capital allowed the founders the ability to pursue their interests in data integrity.

Dan Smith

Co-founder Dan Smith describes their platform as “enabling organizations to document the complete life cycle of data. This includes recording why and how the data were created, by whom, for what purposes, where it can be accessed, its representation, and what each piece of data is comparable to. This fine grained description of data, the concepts captured, and the data processes are all recorded using Open Standards from ISO/IEC and research consortiums”.

The data life cycle starts with a study concept, which is tranformed through data collection and other standardized processes, before it is analyzed. This complete data workflow, which is underlying the Colectica platform, serves as a foundation for data analysis. The data that moves through this life cycle is stored in a repository, which is essentially a version control system for metadata and relationships.

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My Experience with the Minnesota R&D Tax Credit

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In 2011, as part of our tax filings for fiscal year 2010, we evaluated the federal and Minnesota R&D Tax Credit. In 2010 the State of Minnesota significantly enhanced the state R&D tax credit, effectively doubling the size of the credit while also providing coverage for more types of businesses, including S corps and LLC’s. We didn’t know what we were in for, but figured we’d give it a try.

Kathy Laney, who serves as the operations director at Arthur Ventures, recommended me to Scott Schmidt at Black Line Group. Black Line specializes in helping companies understand the qualification and procedural process to file for the R&D tax credit program, and calculates and documents the R&D tax credits being claimed. After a few phone calls and emails, we hired Black Line Group as our vendor for the filing.

The Pre-Filing Process
The first thing we accomplished was an internal audit of our research and development processes and resources. We took inventory of our R&D team, the work they had performed in research and development, and the amount of time spent working in areas that qualified under the definitions of R&D. This was in preparation for the 4-part tax credit test. We loaded all of this in a format for evaluation by Black Line Group.

Next, Black Line Group helped us by coordinating our documentation, the necessary filing paperwork, and the filing plan. This came back to us in the form of a well-organized filing book which could be used as a resource for audits. There were man-hours invested in getting prepared, but the offset was that it did help us with internal organization which benefited the company above and beyond the filing.

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Mobile March Grows to Two Days

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Mobile, mobile, mobile. If you had to give advice to some kid you were mentoring regarding an industry they should focus on with their career, anything mobile would be great advice.

We humans are not going to get less mobile (though our waistlines might state otherwise) and new mobile devices, apps, and ways to connect us all will only continue to become better and more prolific. As such, knowing trends in mobile, how to (and what’s involved in) develop mobile apps, and what you should do next are just a few of the things you need to know if you have any interest in the mobile space.

This is the primary reason that you need to make certain you attend MobileMarchTC (and maybe bring along that young person you’ve given advice to!). The agenda just came out and the press release is after the jump which you can read after clicking “(more…)” below.

MobileMarchTC not only looks like a fabulous event, in my estimation you would need to travel to San Francisco or New York to find a mobile event to rival it. Event registration can be found at http://mobilemarchtc.eventbrite.com/.

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MN Attorney General on Cramming Scamming

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Here is a followup to the post, “Mobile Text Message “Cramming” Scam” since I’ve received a response, embedded below, from an assistant with the State of Minnesota Attorney General’s office.

The AG’s letter below had four key responses:

  1. Yes, I was a “victim” of cramming and it is an old scam, with players in the game like the Gambino crime family in the late 1990s
  2. Our MN AG, Lori Swanson, is very concerned about these practices. What I did not know is that Attorney General Swanson, alongside Senator Amy Klobuchar, is already going after this category, albeit it appears to be only landline cramming and not mobile cramming, the latter an arguably bigger problem (WCCO story from January 7th here)
  3. Minnesota law provides some protection ONLY FOR LANDLINE CRAMMING and NOTHING FOR MOBILE
  4. In addition to the MN AG’s office, the Federal Trade Commission and Federal Communications Commission take complaints, and I was encouraged to file mine with them.

Visibility is what matters and Congress will only take action if enough consumers scream about this theft to them. That’s why I was so pleased to see a story on WCCO about mobile cramming (aired on February 1st) so they are paying attention.

Hats off to the journalists at WCCO for covering this story. As more and more of us get online with mobile phones — and our kids get them and respond to who-knows-what online — we need to scrutinize our cell phone bills and most people aren’t savvy enough to even know what’s going on with scams like these.

The wireless companies and scammers economic interests are aligned so there is little incentive for AT&T, Verizon, TMobile, Sprint and others to stop this practice of stealing from all of us. Congress needs to take action…now.

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