Entrepreneur and friend of Minnov8, Lief Larson of Workface, Inc and BusinessCard2 in Minneapolis, has leapt forward on his vision to make BusinessCard2 the delivery mechanism to, “…empower business people to create, promote, and broadcast their unique professional persona throughout the internet” by acquiring Card.ly.
Any offering like BusinessCard2 requires critical mass to be effective. The more that people adopt and use this free service, the more powerful it becomes. As Lief has accelerated the number of people using the service, he and his team won’t be satisified until it becomes the primary way people encapsulate their value propositions and is a one-stop-shop for contact info, marketing of products and services, and even more portable on the web than it is today.
For competitive purposes Lief keeps intentionally quiet on disclosures of the exact reasons for this acquisition, but I suspect the customer base was one reason (that critical mass imperative is why) but undoubtedly there was other value not readily apparent that makes this a smart move for Workface.
The press release is after the jump. Congrats Lief and team!… [Read More…]









