As the early-bird registration deadline of September 7th closes in for the annual MIMA Summit, our friends at MIMA are taking the word ‘action’ in action figure literally! Observe “Little Seth” Godin as he pops up on the internet, hides out in the Twin Cities, and most recently, visits the Minnesota State Fair.
MIMA has employed the use of a small Seth Godin action figure, acquired by MIMA Summit diva Jenn Kane, as a central figure in it’s marketing campaign. Though the concept of a marketing guy action figure is a bit disturbing (on so many levels), it’s clearly a fun way to get the word out about the October 5th event.
Check out Little Seth at the Minnesota State Fair video produced by Minneapolis video shop ThreeVolts as he sees “what’s poppin'” and looks for the ever elusive “cheese turds”. Of course, there are plenty of references to the MIMA Summit along the way…hey, it’s marketing!
httpvh://www.youtube.com/watch?v=Tj6aoiQAdvw&feature=player_profilepage
If you’re interested in free registration for the Summit this year, you might try your hand at the “Find Little Seth” game. Follow @mimasummit on Twitter for clues and you could score a ticket worth $550* or more.
The Summit looks to be a great event this year and Minnov8 will be there for the seven programming tracks, 35 sessions and the more than 40 speakers on interactive marketing trends and technology.
*non-member early-bird price
Even though he looks like a pleasant enough fellow in the photo, Mike O’Connor can get pretty cranky. As the representative for urban dwellers on the
Chances are that the computer you’re reading this post on contains a minimum of a 160GB hard drive. Like mine, it might be connected to a multi-TB backup device which, in turn, is connected to the cloud for online backup. Add to that all of the other computers and servers in our office and you can see that even a small firm like ours finds our needs for digital data storage is constantly outpacing whatever size drives or backup scheme we put in place for our network storage.
The folks at
According to notices from both MIMA and
At Minnov8, we recognize that the most fundamentally important driver and catalyst of internet and web innovation is broadband. With big pipes and significant carrying capacity, entrepreneurs and innovators like you find ways to capitalize on it and people use the internet more when they enjoy high speed and ubiquitous access. With that innovation comes breakthroughs that we’re eager to cover on this blog.
Last Thursday at
UPDATE: The event is now over and we’ve archived all of our posts, images and videos on our BlogWell page
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Yes, our friends at Minneapolis startup
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