Minnov8

Showcasing Minnesota Technology Innovation

MinneWebCon

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Yesterday’s MinneWebCon was a surprisingly packed event at my rough estimate of 400-450 people. The event was a full-day, three-track, continuing education conference for web professionals with the express intent of providing a venue to deliver “…technical and creative information from industry practitioners and educators directly to University of Minnesota staff, students, and web professionals from ad and design agencies, corporations, non-profit organizations, and other higher education institutions.“

The event was led off with a keynote by a key technology thought leader, Doc Searls, who famously was one of the authors of the seminal work, “The Cluetrain Manifesto“, required reading for anyone interested in the essence of conversational marketing, social media, and the shifts that were just beginning to occur when this thing called the Web was fairly new and the object of unrealistic expectations by too many chasing “eyeballs” instead of people.

At a high level, Doc discussed the progression from Cluetrain to today, telling stories which highlighted what many of us know as obvious truths when it comes to being a web participant. He spent time on a very interesting initiative, Vendor Relationship Management (VRM) as a much needed, power balance between we “customers” (managed within CRM or Customer Relationship Management software) and the vendors who’d like to sell us their stuff.

Sessions on tools, design, technologies, social media and much more were delivered to an audience of people who primarily make their living creating and building Web sites, assets and applications.

The second keynote, Web Culture & Privacy, was by security expert Bruce Schneier. With such quotable gems as, “Security does not equal privacy. Ephemeral is dead” and “Eventually we will have a president who sends LOLcats to other world leaders,” he really brought significantly more awareness to the audience about privacy and was clear that the only way to ensure privacy “…is to legislate it,” making the point that we need to become aware, pressure lawmakers, and drive legislation that makes it possible to retain privacy in an age where digital bits of ourselves are everywhere.

Hats off to Kris Layon and the team at the University of Minnesota for pulling off such a successful event and for opening it up to outside-the-university attendees.

Can Social Media ‘Save The Strib’?

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Save The Strib logoA group of Star-Tribune employees have launched a new campaign aimed at engaging the community to come up with new ways to save the bankrupt newspaper. What I find most innovative with the ‘Save The Strib’ effort is the use of social media to spread the word via their blog, Facebook, Twitter and YouTube. This is exactly what the Strib needs to embrace in order to survive.

Last month I posted a 5-point plan to revitalize the Strib on my personal blog. Running through my logic was a focus on embracing electronic distribution and reducing the costs of publishing on paper. But I didn’t address what I now think is the central issue that Star-Tribune management will have get right to assure the viability of the paper:

Improve Local Content.

The Strib can transform themselves into the digital age, embrace blog software and social networking but it will all be a wasted effort unless they are delivering the best quality content relevant to the communities they serve. This means hyper-local coverage, more investigative reporting and local perspectives on regional and national issues. What we have seen happen in many newspapers across the county is the downsizing of the newsroom and increased use of wire stories. This is a death spiral in the age of Google News which does the sorting of these same wire stories in real time and for free. But setting up a local blog network that aggregates into a regional news portal that feeds both electronic and print editions just might be the answer here.

The journalists and the Minnesota Newspaper Guild who have started the ‘Save The Strib’ campaign have a huge challenge ahead but their proactive use of social media just might make a difference. This approach has a good chance of engaging and motivating the community to generate ideas that will save the paper. The following video features readers more than well known citizens which is very encouraging. And those readers almost universally talk about content.

httpv://www.youtube.com/watch?v=BP3_y15ti8g

Cost cutting will only be a part of the solution to the Star-Tribune’s troubles. Improving local content and embracing digital distribution will prove to be the deciding factors.

Internet Providers Want Control Over Your TV

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broadbandEver watch video or TV shows over the Web? How would you feel if this became one of your preferred methods for doing so and your cable or internet provider said, “No…that’s not allowed?”

Even the most naive and casual observer can see that the threat from services like Hulu; both Apple’s TV and movie offerings within iTunes; Joost; and the accelerating number of media center software offerings (providing access to ANY video on the internet), pose a huge threat to the cable TV companies and other broadband providers increasingly positioning themselves to deliver multimedia services.

With recent strategic moves it’s clear they are trying to get out ahead of the user market (and the maturity of video provider business models as well as the open source media center software) and put caps on broadband use in place before wider adoption occurs and alternative providers gain a foothold in your home.

As a tail-end baby boomer with enough of a geek nature to be involved far too deeply in the ‘net, web and social media in my business, I realize I’m atypical within my demographic on how I, and as a result my family, use our Comcast broadband connection. With Comcast’s 50mbps down/10mbps up DOCSIS 3 setup in my office (Note: we were one of two companies in their Minnesota rollout of this new technology) and 16mbps down/2mbps up at home, I’m dealing daily in video, photos, moving around large Zip files, screensharing, personal publishing, and numerous other online activities. These activities are mission critical to our small business, my wife’s and my client interactions, as well as family activities and connecting with others.

Comcast, one of the largest providers in this space, directly affects all aspects of our digital lives. With my family and my current, and increasing, use of the internet for an ever expanding array of online activities (Skype calling; my son’s video gaming; Flickr and Vimeo for photo/video sharing; online backup of our computers; use of our new Mac mini media center), we are certain to end up violating Comcast’s draconian 250GB bandwidth caps (er, I mean, Network Management Policy).  …  [Read More…]

What’s All This About ‘Moving to the Cloud’? One Minnesota Entrepreneur Can Tell You How

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If you’re in an IT professional or follow developments at all in this field, you’ve undoubtedly been noticing an almost endless amount of media coverage and online discussion lately about “cloud computing”  — one example being a front page story in The Wall Street Journal yesterday.  But, even if you’re just an Internet consumer, you too are hearing your share of the hype.  After all, many consumer Internet applications are also now accessed “in the cloud,” as opposed to being software you install on your own computer — Google’s Gmail probably being the best example.

georgereese-headshot Well, one local entrepreneur, George Reese, is right smack in the middle of all this buzz, and is in a position to help clear up a lot of the confusion about it — especially for enterprises looking to take advantage of the economic benefits of this form of computing.  georgereese-book-200w1 His new book on the subject is scheduled to be released by O’Reilly on April 10.  It’s entitled “Cloud Application Architectures: Building Applications and Infrastructure in the Cloud.” (And here’s the Amazon link.)  George is a Minneapolis-based technologist and startup founder.  I’ve known him since late 2006 and thought it would be interesting to get his thoughts on this very hot topic, and hear the story behind his book.  This is an interview I conducted with George earlier this week, which first appeared on the cloud computing site Cloud Ave. …  [Read More…]

Fallon Releases Free Social App?

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As social media and networking continues its advance and integration in to the very fabric of our lives (which is especially the case as more of us become a part of the always on, always connected online culture) it continually intrigues us at Minnov8 that most organizations are still either taking a wait-n-see attitude toward the whole category while others have quickly become a part of the smart and select few taking calculated risks and subsequent bold actions. We’ve seen very little in-between, even as the shift in marketing and communications has accelerated as traditional media has downtrended rapidly while social media and networking use has increased dramatically (e.g., Twitter grows to 8M users).

Fallon, a division of Fallon Worldwide (a part of Publicis Groupe S.A., based in Paris), has moved forward with an innovative new lifestreaming application called skimmer. Lifestreaming is the practice of collecting one’s online digital breadcrumbs and presence — on sites like Facebook, Flickr, Twitter, YouTube or Blogger — within applications or services which enable we connected folk to bring all of our friend and acquaintance connections (and everything we’re each doing online in all of these various online venues) together in one central place and with a single, unified application.

What is skimmer exactly? As Fallon describes the value proposition for the app they say, “Skimmer is an Adobe AIR-based desktop application that serves as a dashboard for a person’s social networks, saving people the time and hassle of manually checking Facebook®, Twitter®, Flickr®, Blogger® and YouTube® by consolidating their feeds into a single stream of real-time, relevant content on the desktop.” Skimmer was developed in conjunction with the firm that seems to be popping up everywhere, Sierra Bravo, and the application has performed flawlessly for the few days I’ve been using and feels rock-solid.

I had a chance to to talk with Chris Wiggins, Creative Director at Fallon about the motivations and strategy behind skimmer and what initially appeared to me to be fuzzy reasons why a creative brand agency would deliver such an application. I also wanted to potentially uncover whether the app they’re delivering is intended as a true value giveaway or just another scheme to surreptitiously give away a platform that would end up as another backdoor carrier of ad or messaging distribution.  …  [Read More…]

Interview with Josh Bernoff of Groundswell

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bernoffGroundswell is my playbook for understanding social media and how it integrates with people and business. In it, co-Author Josh Bernoff, provides frameworks for understanding social media and best practices from proven exercises, like Best Buy’s Blue Shirt Nation. Groundswell defines the POST method, introduces the concept of technographics, and outlines the varying levels of social media complexity, from listening to co-creation. Groundswell transformed my perspectives on social media and inspired me to move ahead in my sabbatical quest. I am a big fan of Josh’s. When I found out that I had a chance to meet him, I was charmed.

On March 18th, I had the delight of lunching with Josh and his colleague Jocelyn Walters, both of Forrester Research. We met at the Cambridge Legal Sea Foods and shared stories and insights collected from our professional and personal experiences. Here is a snapshot of the insights I collected from our conversation.  …  [Read More…]

Standouts and Serendipity at SXSW Interactive

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Last week was a busy one for many in the interactive community here in Minnesota. As chronicled by Minnov8, South By Southwest (SXSW), a name long associated with independent and breaking music and has grown to include Film and Interactive, attracted many of Minnesota’s best and brightest for five days of workshops, events, and parties.

From March 13th-17th the Austin Convention Center, as well as the very Streets of Austin, became a hotbed for computer code, social media, and interactive business. And right there in the middle of it stood the Land of 10,000 Lakes.
…  [Read More…]

Unsummit Leader Interviews

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On March 7th was the Unsummit. Phil Wilson, with Brian Stemmler on camera, interviewed the leaders of the Unsummit. Brian carved out time to do a great job on the video editing of this piece and we bring that to you now:

Zeus Jones & Sierra Bravo Win Phizzpop Final

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Kudos to the teams at Zeus Jones & Sierra Bravo for taking the finals at Phizzpop at South by Southwest (SXSW). Stiff competition from top designers in New York, Chicago, Minneapolis, Los Angeles, Miami, Austin (TX) and San Francisco…but they nailed it.

The PhizzPop Design Challenge is a web design and development competition. This year PhizzPop expanded from in-person agency challenges to include an online competition for web professionals.

The PhizzPop Tour stopped in seven cities across the U.S. This is the design event of the year — a prestigious design competition combined with a social gathering for top web professionals, brands, designers and developers. You can learn more at the PhizzPop site here.

Two videos below: the Zeus Jones/Sierra Bravo winning pitch…and an interview Minnov8’s Phil Wilson did with Christian Erickson, partner in Zeus Jones and the guy that was on stage pitching the combined team’s work to win the event.