Minnov8 Gang Podcast – Episode 15

A lively discussion about social media tools, approaches, and a handful of insights about this hot area from the never-bashful-or-lacking-for-opinions Gang.

Hosts: Steve Borsch, Tim Elliott, Graeme ThickinsPhil Wilson, Garrick Van Buren

The term “social media” has many connotations depending upon whom you ask for an opinion or insight about what it covers, what it means, and exactly what sort of ‘media’ comprises it (e.g., blogging, social networking, social bookmarks, video sharing, et al).

We certainly don’t try to make this show a primer or any sort of comprehensive overview of the social media space, but we’re each in-the-game using several forms of it, advising clients and others on its use, and being surprisingly connected with most of the other thought leaders in social media nationally, so we’re exposed to quite a bit and cover alot of ground in this podcast.

(Extensive show notes with links. Click “Continue Reading…”)

Our show notes are fairly extensive for this week, so here goes:

+ Social Media Breakfast who brought in Jeff Pulver for this month’s meeting

+ Pistachio Consulting (Laura Fitton) who published “Enterprise Microsharing Tools Comparison” (PDF or view full screen here at Scribed)

+ Tools: TubeMogul; Ping.fm; OnePlace’ new “Twitter-like” feature addition; Delicious and Cullect; Tweetie for the iPhone (iTunes URL); Analytics: Collective Intellect; Radian6; Google Analytics add-ons like these hacks and tips and this Social Media Metrics Greasemonkey Plugin For Google Analytics

+ Mentions: Motrin Moms controversy; Tim O’Reilly‘s Twitter stream and, curiously, the fact that his archive page doesn’t save or reference his tweets; Google Friend Connect

+ Other: “A Chronology of Brands that Got Punk’d by Social Media” by Jeremiah Oywang and a “Groundswell” slideshow, with great info, here (and there are other ‘Related Slideshows’ worth viewing on this page.

+ The final report has been released and it’s very enlightening if you’re involved in social media in any way. “Kids’ Informal Learning with Digital Media: An Ethnographic Investigation of Innovative Knowledge Cultures” is a three-year collaborative project funded by the John D. and Catherine T. MacArthur Foundation. Carried out by researchers at the University of Southern California and University of California, Berkeley, the digital youth project explores how kids use digital media in their everyday lives. (via Danah Boyd)

  • Two page summary (PDF
  • White Paper – Living and Learning with New Media: Summary of Findings from the Digital Youth Project (PDF)
  • Article here in The New York Times and many others.


  1. says

    Hey there guys, great discussion today on the value of social media monitoring and analysis. And we appreciate the Radian6 mention as well as one of the commercial platforms. Great job in pointing out some of the advantages of the commercial products vs. the free ones.
    Cheers. David

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