The Consumer Electronics Show (CES) is in full swing and UnitedHealth Group (UHG), along with its UnitedHealthcare health benefits and Optum health services businesses, is at CES this year because, as they say on their dedicated “CES Health” innovation showcase website, “…we’re increasingly invested in how the intersection of health and technology is empowering people to take greater control of their everyday health. By giving people the tools to better understand their health and health care, we’re helping them live healthier, happier lives. In short, our innovations are all part of a digital ecosystem we’ve created for health. See these innovations on display in booth #2833 in the North Hall at CES.”
Nick Martin, vice president of innovation and R&D at UnitedHealth Group, gave a quick tour of the booth and some of the innovations within (listed here, by the way):
One thing has surprised both our tech peers in Minnesota as well as we here at Minnov8: Who knew UHG was so active delivering tech innovations? Some of these include: UHC.tv; OptumizeMe (an iPhone/Android app); and Optum’s NowClinic, a virtual Doctor visit/prescribing platform with a corresponding smartphone app.
Might be that these “innovations” are targeted directly at corporate customers and to their respective employees who are under a UHG health plan. It’s interesting that each of their branding, user interfaces and integrations seem to be in separate silos, with no overall direction discernable from their presentation online. Still, it’s good to see a Minnesota employer innovating in the internet and web space.