Workface is a Minneapolis-based company that delivers real-time and, as they call it, “uniquely humanized” sales enablement and customer support technologies for the Web, mobile and more.
Their product is a website add-on that creates an opportunity to connect prospects and customers to a company internal (and available at the moment) inside sales or customer support folks. If your favorite person isn’t available, you can leave messages too.
As someone who is very familiar with Workface’ value proposition (disclaimer: I’ve also done work for Workface in the past) I must admit that one barrier I saw back in 2010 to wider adoption was to move away from Adobe Flash entirely. Especially now that “mobile first” seems to be the mission-critical strategy for most online deployment—and Adobe announced ceasing mobile support back in late 2011—this HTML5 direction removes one potential, and key, objection.
Founder and CTO Lief Larson kept me informed about their direction and that HTML5 was close. Smart move Workface!
New HTML5 Chat Application from Workface Enhances User Experience
Fully-Responsive Interface Supports All Web Platforms and Mobile Browsers
(Minneapolis, Minn. – July 8, 2014) – Workface, the leading solution for real-time and uniquely humanized Web-based sales enablement and customer support today announces the launch of Workface v2.0 its HTML5-based technology. Built on the company’s popular chat functionality, the new application makes Workface available to users on all modern Web platforms and mobile browsers, while offering a fully-responsive interface to facilitate real-time customer interaction.
“The ability to chat on all modern desktop and mobile browsers in real-time is a benefit that will allow our agents, customers and potential customers greater access to each other, in a way that resembles face-to-face interaction,” said Dawn Mortimer, American Family Insurance innovation director.
Workface founder Lief Larson said the user interface shift enhances both the customer and client experiences. The IP geolocation can identify a customer’s whereabouts to a level of granularity never seen before in live chat. In addition, real-time browser preview allows businesses to track the movements of website visitors in real-time.
Workface 2.0 is responsively designed to work seamlessly with mobile devices.
“This is a game changer for Workface users on many levels,” Larson said. “Using HTML5, prospects can chat with agents from virtually any Web-connected device, including tablets, smart phones, and even some Web-enabled televisions. Customers can choose when and where they’d like to chat, even when they’re on the go. The customers get flexibility and convenience, while the business gets more insight and visibility into their needs.”
“Workface has always been about providing a communications platform that can restore the human element to real-time online sales and customer service,” said Kevin Erdman, Workface CEO. “Our mission is to empower businesses by giving them tools for personalized, high-quality interactions. Whether their customers prefer text, audio or video chat, or want to connect with a specific agent, we provide the interactive relationship-building and support tools that today’s online prospective and current customers now demand.”
Workface’s overriding goal has been to make doing business on the Web more human. Its sales enablement Software-as-a-Service (SaaS) solution provides real-time, one-on-one communications with prospective and current clients. Clients range from Travel Leaders, to American Family Insurance to the Cleveland Browns NFL football team.
About Workface
Workface is a Web-based sales enablement platform based in Minneapolis, Minn. that humanizes the Internet by providing real-time communication between sales professionals and today’s online prospects and customers. The SaaS model solution provides a platform to connect via authentic, multi-channel, real-time text, audio and video chat. The Workface solution includes website and social media integration to create a better online experience for customers and businesses. Workface tools bring human contact to the Internet-based buying process, delivering “Real People, Real Answers, Real Time.” For more information, please visit www.workface.com.
About American Family Insurance
Based in Madison, Wis., American Family Insurance offers auto insurance, homeowners insurance, life insurance, health insurance, business and farm/ranch insurance in 19 states. American Family insurance is the nation’s third-largest mutual property/casualty insurance company and ranks 393rd on the Fortune 500 list. Web: www.amfam.com; Facebook: www.facebook.com/amfam; Twitter: www.twitter.com/amfam; YouTube: www.youtube.com/amfam.
Helpful Links:
Twitter: @workface
Facebook: https://www.facebook.com/workface
Media Contact:
Jennifer Jewett
Ubiquity Public Relations
jennifer@ubiquitypr.com
+1 (617) 913-2404