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Workface Adds Status

8. December 2011

At Minnov8, like most social media-savvy folks, we leverage all the social connection capabilities we can for Facebook, Twitter, and other sharing options. It’s an absolute requirement if your organization is online and you want to be “in the game” with today’s always-on and always-connected workforce. As a fanboy of Workface (disclaimer: was at one-time [...]

MIMA Summit 2011: Interview With Tim Brunelle and Ed Boches

11. October 2011

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The president of MIMA, Tim Brunelle, and his team have put together an amazing 10th annual MIMA Summit event. MIMA, as the oldest and largest interactive marketing association in the U.S., with more than 1300 members, never fails to disappoint in drawing excellent, in-demand speakers to its annual event. I had the pleasure of running [...]

Minnesota ‘Brand Storyteller’ Changes Name to Brandpoint

14. March 2011

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Hopkins-based ARAcontent, which has been a leader in content-based marketing solutions for more than 15 years, announced today it has changed its name to Brandpoint, underscoring the organization’s evolution from a provider of traditional PR brand storytelling into a comprehensive, content-based digital marketing platform. Brandpoint offers three core product channels, each enhanced by accurate, real-time [...]

Best Buy “On” Officially Debuts

6. January 2011

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Though we’ve been aware of this “Best Buy On” adventure for some time, this week Advertising Age reported that Best Buy company had officially rolled it out saying that it is, “…a multichannel network filled with original editorial content spanning everything from how-to videos and gift guides to new-technology primers and behind-the-scenes looks at popular [...]

MNAMA Event Looks at Digital Marketing Trends

1. December 2010

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At a recent Minnesota-American Marketing Association event Rick Mathieson, author of “The On-Demand Brand” talked about the future of digital marketing. The group that had gathered at Vic’s in Minneapolis listened as Rick highlighted his 5 trends to look for in 2011. While Rick may be a bit aggressive with how far some of the [...]

MIMA Summit Liveblog: “You Are There” Edition

30. September 2010

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Another MIMA Summit is behind us, as well as another day of fleet feet and live blogging by the Minnov8 Gang. Congratulations to Tim Brunelle, Erin Rauk, Christopher Pollard, Greg Swan and so many others for your incredible efforts. Covering that many great sessions was a challenge and a real treat. Re-live the magic with [...]

Web Innovation Is Everywhere in Minnesota – Even In an Ice Cream Shop!

10. May 2010

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A small retailer in St. Paul that’s obsessed with serving its customers has introduced an innovative new convenience for them that would shame even the largest retail giant — and it’s been no less than a year in the making. Izzy’s Ice Cream in St. Paul today announced a service that delivers real-time updates to [...]

Curation Station…Sweeping the Nation?

18. February 2010

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Ah, the web… a veritable treasure trove of knowledge, an endless stream of news and information. Actually, it’s more of a flood of facts and opinions that would make even Noah a might uncomfortable. How is the average web surfer to keep up if they want to…let alone the media marketer that must keep up [...]

Social Media Success: How About a Little Twelp?

31. October 2009

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I’ve recently started a quest; Find social media success stories that have nothing to do with Motrin Moms or Domino’s Pizza. Face it, though these are interesting examples of the importance of listening and reacting to the conversation,these examples are just plain old! By the way, if you’re doing a presentation on social media and [...]

Adaptive Avenue’s Next Generation Ad Technology

13. October 2009

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Adaptive Avenue is a twice-patented online advertising technology that takes the concept of a display advertisement to the next level through a uniquely engaging experience. Such ’smart’ ad technologies represent the forefront of online advertising — they strive to improve relevance, consumer engagement, click-through, and conversion rates. In the case of Adaptive Avenue, the format [...]

Archive | Marketing Innovation RSS feed for this section

Workface Adds Status

MIMA Summit 2011: Interview With Tim Brunelle and Ed Boches

Minnesota ‘Brand Storyteller’ Changes Name to Brandpoint

Best Buy “On” Officially Debuts

MNAMA Event Looks at Digital Marketing Trends

MIMA Summit Liveblog: “You Are There” Edition

Web Innovation Is Everywhere in Minnesota – Even In an Ice Cream Shop!

Curation Station…Sweeping the Nation?

Social Media Success: How About a Little Twelp?

Adaptive Avenue’s Next Generation Ad Technology

Minnov8 Gang Podcast

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