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Could MSP Be the Social Media Capital of the World?
Or at least the social media breakfast capital of the world? It felt like it Friday, as a mob of people began gathering bright and early, with the smell of bacon and eggs wafting above the expansive lawn at Deluxe Corporation’s headquarters in Shoreview, MN. The scene was the 16th consecutive monthly meeting of an [...]
Continue reading...Changing the World at MIMA
22. June 2009
MIMA’s monthly gathering at the Nicollet Island Pavilion last Wednesday allowed us some great insight into the design and workings of the now fabled use of online and social media in the recent…and successful…campaign by President Barrack Obama. Much has been made, as it should, of how this campaign took advantage of a relatively untapped medium [...]
Continue reading...We Can Tell You, or We Can Tell the World
15. June 2009
“No matter who you are, most of the smartest people work for someone else.” -Bill Joy, co-founder, Sun Microsystems If you’re in business or lead an organization, you’re undoubtedly aware of the always on, always connected culture of participation online. The growing number of people participating in social networks, with social media and generating [...]
Continue reading...Category to Watch: Idea & Suggestion Management
12. June 2009
Of course you’re paying attention to the always-on, always connected culture of participation online that is fundamentally shifting how we connect with one another, get our news and alerts, are influenced by people we trust and increasingly making our voices heard when we like or don’t like something a company or organization is delivering to [...]
Continue reading...Whip It Out: Your Smartphone Extends Your Mind
8. June 2009
Competition in the mobile phone space is heating up and the smartphone — a mobile phone with computer-like functionality — coupled with ever faster wireless network speeds are changing the way we access news, information, connections with our friends and family, and so much more. A quick story illustrates one amusing (though not to my wife) [...]
Continue reading...MIMA Presents Obama Online
4. June 2009
There has been much discussion about the new emphasis on the online and social media policies of our new administration. As Minnov8’s Steve Borsch noted back in November, “The Obama campaign’s effectiveness in delivering their messages and calls to action will be hyper-analyzed over the next several months.” Well our friends over at the Minnesota [...]
Continue reading...Best Buy CMO on the Cluetrain
5. May 2009
Interesting to see how Best Buy CMO, Barry Judge, tells the story of how Best Buy’s marketing capability talks (and listens) to its customers. Can you say, “Barry’s on the Cluetrain?” Check out his blog too.
Continue reading...Minnov8 Gang Podcast – Episode 33
8. April 2009
The Gang had a rare treat today to attend a session at a Fortune 500 company and hear Jeremiah Owyang, Senior Analyst at Forrester Research specializing in the social media space, provide an overview of Groundswell and also to speak about The Future of Social Media, an upcoming report from Forrester. Jeremiah was gracious enough to [...]
Continue reading...MinneWebCon
7. April 2009
Yesterday’s MinneWebCon was a surprisingly packed event at my rough estimate of 400-450 people. The event was a full-day, three-track, continuing education conference for web professionals with the express intent of providing a venue to deliver “…technical and creative information from industry practitioners and educators directly to University of Minnesota staff, students, and web professionals [...]
Continue reading...Interview with Josh Bernoff of Groundswell
26. March 2009
Groundswell is my playbook for understanding social media and how it integrates with people and business. In it, co-Author Josh Bernoff, provides frameworks for understanding social media and best practices from proven exercises, like Best Buy’s Blue Shirt Nation. Groundswell defines the POST method, introduces the concept of technographics, and outlines the varying levels of [...]
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29. June 2009
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