Best Buy CEO Interview on Use of Social Media
Friend of Minnov8, expert in web design, Randy Geise – and a guy who was design director for the first launch of BestBuy.com — sent along this link to a video interview about social media with Best Buy CEO Brad Anderson. Thought you’d like to have a chance to view it (thanks Randy!):
From this post by Peter Hischberg
Lessons From Our First “Social Media” President
One of the keys to marketing campaign management is ensuring that a message, advertisement or call to action is delivered “at the customer touch point”, or that place where the advertisement or content can be delivered and where the customer or prospect is likely to be receptive to it.
The Obama campaign’s effectiveness in delivering their messages and calls to action will be hyper-analyzed over the next several months. From large spending on traditional media to leveraging the internet, tapping in to the social media zeitgeist, and engaging with people (especially young people) in ways never before possible was a key component to their win.
In this unprecedented traditional media and online media use, there are key lessons here for every company, organization, movement or individual wanting to sell, build brands, move an agenda forward, or build an ecosystem.
Minnov8 Gang Podcast - Episode 11
Hosts: Steve Borsch, Tim Elliott, Phil Wilson, Garrick Van Buren
Regardless of your political views, citizen journalism, social media use in activism, and a massive shift in tools for creating video, audio and then self-publishing and distributing it, is fundamentally changing the way political opinions are shaped and one guy is at the epicenter of that trend in Minnesota.
Chuck Olsen is a cofounder of The UpTake, a non-profit dedicated to training and distributing the work of video-based citizen journalists. He is also the founder of Minnesota Stories (soon to relaunch), called one of the best videoblogs by the New York Times. He is the producer-director of “Blogumentary,” the first documentary film about the rise of political and personal blogs. His work has screened at the Walker Art Center, Get Reel Documentary Film Festival, Harvard University, and on renegade laptops all around the world. He is the Minneapolis correspondent for Rocketboom and works as a freelance producer, videographer, editor and educator.
Chuck’s personal blog, Blogumentary, is here.
Mentioned during this show are:
+ Julio Ojeda-Zapata’s (blog) article in the Pioneer Press that kickstarted Chuck’s notoriety
+ Technology and other links of stuff mentioned includes:
- Funder of TheUptake, America Votes
- Qik (and Kevin Rose’s demo of iPhone streaming) used for TheUptake streaming
- Zanby
- Flixwagon (what Chuck uses for personal streaming video)
- Mogulus - a live broadcast video platform
- Civicspace which is built on Drupal
- The hottest video at TheUptake right now (due to recent controversy on the Chris Matthews show), Michele Bachmann’s ”Not All Cultures Are Equal” video;
- CafePress
David Meerman Scott to Speak at ‘Social Media Breakfast’ in Twin Cities October 31
I’m really happy to report that I successfully convinced one of my famous-author friends to speak to our next Social Media Breakfast here in the Twin Cities. We call it “SMBMSP” for short, and this is our eighth monthly event. David Meerman Scott, a very well-traveled and popular speaker, is the author of the top-selling book, The New Rules for Marketing and PR. He told me back in August that he’d be coming to MInneapolis for a seminar on October 30, so I asked him if he would consider staying over another night if we could schedule one of our breakfast meetings on the 31st. He was gracious enough to say yes, so we got some sponsors, and now we have it all scheduled.
It will be held at Deluxe Corp’s headquarters in Shoreview, MN, thanks to my friend Steve Nielsen, whose company, PartnerUp.com, was recently acquired by Deluxe. The meeting is scheduled for 8:00 to 10:30 am on Friday, October 31. Attendance is free, open to anyone interested in social media, and the first 100 attendees will receive a free copy of David’s book. (By the way, David blogs here.) To register, go to our group’s social network site at smbmsp.ning.com, click on the “Events” tab, then click on “SMB-Twin Cities 8,” and then look for the “Order Now” button. Or, just go directly to our RSVP page. The Minnov8 gang looks forward to seeing you there! Oh — and costumes are optional… :-)
2008 Investor Fraud Traps
Whether you’re an angel investor listening to startup pitches or an innovator considering funding sources, now is a time to be extra careful with anything related to money, credit, lending or capital of any kind — especially if you’re a participant in a social or affinity network or if you’re transparent with your blog and other online participation (which give scammers lots of ammo to use to pitch you).
The Minnesota Department of Commerce just released this 2008 Investor Fraud Traps listing (in alphabetical order) and offer it as a warning:
Deficient Disclosure: The recent investigations by state securities regulators related to auction-rate securities (ARS) have reinforced that investors should remain cautious when pitched complex investment products accompanied by deficient disclosures or when advised to concentrate their investments too heavily in one investment product. It is best to avoid investment pitches that would lead you to put all of your eggs in one basket, especially if it’s a basket you don’t fully understand.
Energy Scams: The substantial increase in energy costs has made scams related to energy more prevalent. State and provincial securities regulators are seeing not only shady oil and gas investments, but also scams that promise the development of new technologies to increase the efficiency of energy consumption or to extract energy from sources previously thought too expensive to develop.
Online Affinity Fraud: In a new twist on affinity and online investment fraud, Tyler said NASAA members are concerned that unscrupulous individuals are trying to use social networking websites to lure people to meetings that may promote fraudulent or unsuitable investment products. “Social networking websites create an environment ripe for affinity fraud,” Tyler said. “Fraudsters can take advantage of the fact people freely share information with both their real and ‘virtual’ friends by posting it to their profile,” Tyler said. “Communication tools provided by some social networking websites make it easy to advertise and promote investment scams to a wide audience for free.” Investors need to do their own research before making an investment and should not simply rely on ‘expert’ advice given at a seminar or meeting.
MIMA Summit Packs The Depot
As practically every man, woman, and child in the Twin Cities must know by now, the Minnesota Interactive Marketing Association (MIMA) held its annual conference Wednesday, themed “Feed“. These folks are marketers — they know how to hype, as they’ve been telling us for what seems weeks now that the event was sold out. Prior to that, they promoted that it would sell out and the positioning was…so click and pay, friends, or you will never be able to live with yourself.
As you can see from Phil Wilson’s Unsummit post, there were those who ignored the hype and chose to do their own (free) concurrent event at a nearby pub, thank you very much. (Okay, many of them were too cheap to pay the big MIMA fee.) And the MIMA folks actually cheered them on (even from the stage the day of the two events), since they felt bad they couldn’t have accommodated more people. But the venue — the very nice Depot downtown — could literally take no more. (MIMA has vowed to find a bigger site next year though that won’t be easy — maybe the Convention Center?) This year’s attendance, I believe, was something north of 700. MIMA’s membership is now about 950, but the Summit’s attendees also included some non-members and invited speakers, of course. 
So, how did the event go? This was my first year attending (they have not given press passes to us lowly bloggers in the past), so I went courtesy of my employer, to do some serious working of the crowd. My assessment: the hype didn’t quite meet the reality as far as the overall content, as quality conferences go. But this is an association, after all, not a professional conference producer. And don’t we all kinda forgive a certain percentage of marketing build-up most of the time? Nonetheless, the logistics were handled quite well, and my hat’s off to the MIMA officers and their band of volunteers who pulled this thing off. (I’m sure they’ve worked out a lot of bugs over the several years they’ve sponsored this event.) Read more
UnSummit ‘08…More Than a Summit Alternative
As noted on it’s website, “UnSummit 2008 is an technology+marketing conference created to serve those unable to get tickets to the the MIMA Summit on Oct. 1, 2008.” Though maybe not the intent of organizer Don Ball, it was also for those who didn’t want to pop for the rather spendy registration fee for said MIMA Summit, simply didn’t want to go, or were drawn to a more intimate setting. Whatever the motivation, the daylong event held at the Local Pub in Minneapolis was quite the success.
The day was set in the increasingly popular “unconference” format where the agenda naturally evolves around a given topic or question. Some fifty interactive and social media enthusiasts spent the day addressing a wide range of topics. Three separate “spaces” played host to discussion and presentations on How Traditional Agencies Can Move to Digital, Social Media Reality Check, New Possibilities in Video, Marketing Heresies, Community Management 101,The Future of PR, and a session addressing the lofty goal of Measuring ROI of Social Media…nope, we didn’t quite figure that one out. Dang!
Social Media Breakfast at Best Buy
The Twin Cities Social Media Breakfast group met today at Best Buy Headquarters to connect about social media and to hear from our hosts who’ve created Blueshirtnation, Giftag and something we hadn’t heard about before, Spy (video of Best Buy’s Spy in the lobby of Best Buy HQ is after the jump).
Social Media Breakfast’s Rick Mahn was the emcee and did a great job keeping it moving. While you can read many of the tweets from today here and draw some conclusions, suffice to say that Best Buy is doing one thing in social media and doing it well: they’re on the field and playing the game.
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