Minnov8 Gang Podcast - Episode 9
Hosts: Steve Borsch, Tim Elliott, Graeme Thickins, Phil Wilson
Based upon feedback we’ve received from you and many other listeners, the Gang is increasing the pace of the show and getting to areas of interest in a tighter show format.
In today’s show, a few links mentioned include:
+ Minnesota Interactive Marketing Association (MIMA) Summit
+ The concurrent UnSummit that occurred for those unable to get into the MIMA Summit
+ TechCrunch article on the credit crunch
+ “With credit tight, young companies keep closer eye on cash” by Katharine Grayson, Twin Cities Business Journal
+ RangeBuzz, “...the Iron Range MN online guide to northern MN dining, nightlife, music and area events. RangeBuzz.com makes it easy for you to discover what’s happening on the Iron Range in Northern Minnesota!”
+ Next Social Media Breakfast on October 31st at Deluxe Corp. (watch their site for details to appear).
MIMA Summit Packs The Depot
As practically every man, woman, and child in the Twin Cities must know by now, the Minnesota Interactive Marketing Association (MIMA) held its annual conference Wednesday, themed “Feed“. These folks are marketers — they know how to hype, as they’ve been telling us for what seems weeks now that the event was sold out. Prior to that, they promoted that it would sell out and the positioning was…so click and pay, friends, or you will never be able to live with yourself.
As you can see from Phil Wilson’s Unsummit post, there were those who ignored the hype and chose to do their own (free) concurrent event at a nearby pub, thank you very much. (Okay, many of them were too cheap to pay the big MIMA fee.) And the MIMA folks actually cheered them on (even from the stage the day of the two events), since they felt bad they couldn’t have accommodated more people. But the venue — the very nice Depot downtown — could literally take no more. (MIMA has vowed to find a bigger site next year though that won’t be easy — maybe the Convention Center?) This year’s attendance, I believe, was something north of 700. MIMA’s membership is now about 950, but the Summit’s attendees also included some non-members and invited speakers, of course. 
So, how did the event go? This was my first year attending (they have not given press passes to us lowly bloggers in the past), so I went courtesy of my employer, to do some serious working of the crowd. My assessment: the hype didn’t quite meet the reality as far as the overall content, as quality conferences go. But this is an association, after all, not a professional conference producer. And don’t we all kinda forgive a certain percentage of marketing build-up most of the time? Nonetheless, the logistics were handled quite well, and my hat’s off to the MIMA officers and their band of volunteers who pulled this thing off. (I’m sure they’ve worked out a lot of bugs over the several years they’ve sponsored this event.) Read more
UnSummit ‘08…More Than a Summit Alternative
As noted on it’s website, “UnSummit 2008 is an technology+marketing conference created to serve those unable to get tickets to the the MIMA Summit on Oct. 1, 2008.” Though maybe not the intent of organizer Don Ball, it was also for those who didn’t want to pop for the rather spendy registration fee for said MIMA Summit, simply didn’t want to go, or were drawn to a more intimate setting. Whatever the motivation, the daylong event held at the Local Pub in Minneapolis was quite the success.
The day was set in the increasingly popular “unconference” format where the agenda naturally evolves around a given topic or question. Some fifty interactive and social media enthusiasts spent the day addressing a wide range of topics. Three separate “spaces” played host to discussion and presentations on How Traditional Agencies Can Move to Digital, Social Media Reality Check, New Possibilities in Video, Marketing Heresies, Community Management 101,The Future of PR, and a session addressing the lofty goal of Measuring ROI of Social Media…nope, we didn’t quite figure that one out. Dang!
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