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Day-Long Conference Highlights Mobile’s March

February 11, 2010 By Tim Elliott

What organizers hope will be the first of an annual event dedicated to Mobile technology and it’s application, Mobile March is scheduled for March 27th at the Hilton Garden Inn in Minneapolis.

The two track conference will offer sessions that appeal to active software developers as well as mobile users including marketers, advertisers and enthusiasts. Attendees can choose a single track of learning and information or pick and choose from either track to maximize their experience.

According to event founder and organizer, Justin Grammens, “There are plenty of meetings focused on mobile development or mobile marketing and use. We wanted to bring the two groups together to better understand the overall mobile platform.” Grammens, President of mobile development firm Recursive Awesome and founder of Mobile Twin Cities noted, “We have assembled an agenda of mobile experts and users that will offer unique perspectives on the opportunities with the local, national and global mobile community.”

The agenda, available online at www.mobilemarchtc.com, includes technical sessions addressing the development of applications for the iPhone, Android and Blackberry mobile devices. These sessions will be presented by local developers Aaron Kardell, Robert Green and Shawn Butler respectively. The technical track also includes Beyond the Code: User Experience, Testing, and Support presented by Breon Nagy.

The non-technical mobile users track includes What Do They Want, providing results from a consumer study presented by Carlson Marketing’s Doug Rozen and On the Air and In the Papers, featuring a panel of representatives from local TV, Radio and Newspaper companies. Other sessions slated are Show Me the Money, discussing the future of mobile commerce with Farhan Muhammed, and Mobile Marketing: Watch That Step presented by a panel of marketers highlighting the process of initiating a mobile strategy.

Other agenda items including a keynote to start the day will be announced in the near future.

Registration is now open for Mobile March, Saturday July 27th at the Hilton Garden Inn in Downtown Minneapolis via the Mobile March website or directly through Eventbrite. The cost is $20 and includes lunch.

Minnov8 is pleased to be a sponsor of this event* and joins other event sponsors including: Verizon Wireless, Fusion Room, Best Buy, The Nerdery, Recursive Awesome, Focus Business Development, and RemainComm Media Strategies.

*Minnov8 contributor Phil Wilson is a Mobile March organizer and is the founder of sponsor RemainComm.

Filed Under: Events, Mobile Technology

Zipnosis: Healthcare On-the-Go

January 28, 2010 By Steve Borsch

Zipnosis is a 2008 Minnesota Cup winner (Student category) and a pre-launch healthcare startup in Minneapolis that is zeroing in on the always-on and always-connected generation with a very interesting and potentially disruptive healthcare business model.

I sat down this week with founder Jon Pearce to discuss Zipnosis and what they were trying to accomplish. “When you’re sick and need to go to a doctor or visit a clinic, you have to take time off work, pay a co-pay, sit in the waiting room, and then just get seen by a nurse,” says Pearce. This occurs even for fairly routine and minor issues such as bacterial infections (e.g., strep throat) or viral ones like the flu, and Pearce has data-backed opinions about the percentages of office visits that are routine like these.

Those are the types of visits that require a considerable time investment for the patient and are low value ones for a clinician, and speeding up that process virtually and online (called a “zip”) is what Zipnosis is making more efficient for both the patient and clinician (minutes for a Doctor to turn around a diagnosis vs. 15-20 minutes of time for that same thing in-office, and undoubtedly 2 hours or so of time for the patient). What if instead you could use your computer or cell phone, answer a series of very structured questions about your symptoms, get fast clinician or doctor feedback and, if needed, a prescription sent to the pharmacy of your choice? …  [Read More…]

Filed Under: Innovation, Internet & Web, MN Entrepreneurs, Mobile Technology

Steve Bendt Interview: A Chat About Windows 7 Social Media and Life at Microsoft

December 31, 2009 By Graeme Thickins

Two of the Minnov8 Gang took the opportunity this week to get together with former Twin Citian Steve Bendt.  As you’ll recall, Steve had been a senior social media manager at Best Buy, and a cofounder of its Blue Shirt Nation employee social network, but left earlier this year for a new opportunity with Microsoft in Redmond, WA.

Graeme Thickins and Tim Elliott sat down with Steve for coffee the morning after he arrived back in Minneapolis for a holiday family visit.  What ensued was a 30-minute+ discussion on a whole raft of topics related to Steve’s new role, the Windows 7 rollout, hints of future plans, other MS initiatives we asked Steve to weigh in on (though of course he couldn’t speak officially for the company), and Steve’s personal experiences in making his big career move.

Show notes:

  • Steve Bendt’s social media coordinates: Twitter, Facebook, LinkedIn
  • Steve’s personal blog
  • truCAST from Visible Technologies
  • Radian6
  • Crimson Hexagon
  • Windows 7 House Party
  • Hosting Your Party video
  • House Party parody video
  • The social conversation aggregator for Windows 7
  • Microsoft Looking Glass post at TechCrunch

Listen to, or download, the interview with Steve Bendt

http://media.blubrry.com/minnov8/minnov8.com/site/wp-content/uploads/interviews/20091230_SteveBendt.mp3

Podcast: Download (23.2MB)

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Filed Under: Mobile Technology, Social Media Tagged With: Best Buy, Microsoft

A Demo-licious Evening at Mobile Twin Cities

November 18, 2009 By Phil Wilson

mobiletwincitiesThe relatively new mobile group Mobile Twin Cities, self described as “a group of technology enthusiasts…meeting to discuss trends and software on all mobile platforms.”gathered last night at the Refactr offices in Minneapolis. This group founded and organized by local developer Justin Grammens of Recursive Awesome (Full disclosure; Justin and I are also partners at Localtone Systems) hosted a night of mobile platform demos which was dubbed “Demo-licious”. Judging by the larger than normal crowd, that included developers, designers, marketers and mobile enthusiasts  it was a great success. The mantra that Justin continues to chant “No programming experience needed! Android, Blackberry, iPhone, Palm, Symbian and Windows Mobile enthusiasts are all welcome.” seems to be working.

The evening was chocked full of demos of apps and projects that leaves little doubt that mobile development in the Twin Cities is more than warm, if not downright HOT! I would like to have seen more apps that reach more phones and platforms than just iPhone and Android, but the evening didn’t disappoint in highlighting some useful or potentially useful tools.

Following Breon Nagy’s demo of the latest Android device, the Motorola Droid (which I finally got to play with…nice phone, slide out keyboard ain’t great.), from the evening’s sponsor Verizon. Here’s the run down of demos...

mixmobi_logoMixMobi-Lisa Foote and developer Kelly Heikkila presented this DIY mobile couponing application. You can see a complete Minnov8 walk-through in our earlier post about MixMobi.

logoSudden Deals-Julian Reytel walked the group through this SMS based discount service. Based on geographical location a user can be alerted about special discounts from participating businesses. It’s currently limited to restaurant and bar businesses. I would suggest there is much more potential opportunity awaiting Sudden Deals beyond these two verticals. Perhaps malls, shopping areas or even shopping circulars offer a more diverse number of consumers.

bpg_logo3D Light Racer-Robert Green the group’s gamer extraordinaire and owner of Battery Powered Games (fun t-shirt as well) showed off just one of his latest game apps. Think Tron for you Android device. I heard many hushed comments behind me about how addictive this game is….  [Read More…]

Filed Under: Innovation, Mobile Technology, Startups & Developers Tagged With: Android, iPhone, mobile

An iPhone Fanboy Reviews the Droid

November 2, 2009 By Graeme Thickins

Or should I say “tears it apart”?  No, seriously, my objective is to be fair here.  As an independent blogger, I take the opportunity from time to time to do a review.  And I was offered a Droid loaner a few days ago by local PR guru Al Maruggi, while we were at our Twin Cities Social Media Breakfast meeting.  I told him, sure, I’d take a look at the new phone, which he handed me in the box, then return it to him today.  What does all this have to do with Minnesota, other than the fact that both Al and I are located here?  Well, let’s see — lots of people use smart phones in Minnesota? Yeah, that’s it!  But, in my review process, I even downloaded Minnesota-produced Android apps to this brand-new Verizon/Motorola phone.  And, hopefully, more than a few Minnesotans are interested in hearing about how the Droid stacks up. Droid_VS_iPhone

Note to the FTC: I’m not keeping the phone, guys — it’s a loaner! Of course, I don’t need it, anyway, since I’m now into my third year of unmitigated iPhone bliss, having upgraded to a new 3GS a couple months ago. Well, I should say bliss with Apple, not necessarily with AT&T.  The latter is, of course, the only carrier choice in the U.S. for the iPhone — unless you want to jail-break your phone and void the warranty.  People tell me they do that on T-Mobile and the phone works fine.  But for those locked into a Verizon contract, or those convinced they can’t live without the better 3G network that Verizon claims it has — you know, the superior coverage they keep beating us over the head with in their ads? — then the Droid would seem to be the closest you’re going to get to the iPhone experience on Verizon.

The Experience

So, okay, let’s start with that — at least the initial experience.  (And no company, hands down, does that better than Apple.)  Which of the above phones would you rather have? It all starts with the home screen, I guess. Now, granted — on the Droid, if you touch the arrow on the tab at the bottom and slide up, you get a much better looking screen on with all your little app icons — and without the mottled gray background (what’s with that?) — but, overall, I have to say that the visual experience with the Droid doesn’t compare well with the iPhone.  And I say that even knowing that the screen is supposed to be higher resolution than the iPhone (personally, I didn’t notice that much).  I guess it’s really the “brand experience” I’m talking about here.  And that applies to the box, the packaging, too.  Motorola (or is it Verizon?) tried to come up with something here as good as the iPhone, but to me they missed the mark. Something about the darkness of the whole thing — the black, the gray, and then that goofy little glowing red ball on the screen (on both the package and all over Verizon’s promotional materials). Inside the package, though, the little “Getting Started” booklet is very nicely done — love the fanfold, and it tells you everything you need to know, quickly.

(NOTE: See the “Update” at the bottom of this post.)…  [Read More…]

Filed Under: Mobile Technology

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