Minnov8 Posts — Page 42

Transparency Please, Governor Pawlenty

October 21, 2009 By Steve Borsch

Pawlenty_Governor-MN

Apparently our Governor has decided not to publicly release the communication issued by a state agency to the National Telecommunications and Information Administration (NTIA) relative to the Administration’s funding priorities for federal broadband stimulus projects, specifically the Minnesota-focused NTIA/RUS broadband stimulus applications stating in comments to the aggregator of public broadband information, StimulusBroadband.com, that, “…the communication issued by a state agency to the National Telecommunications and Information Administration (NTIA) relative to the Administration’s funding priorities for federal broadband stimulus projects in Minnesota is not considered a “public document.”

Thankfully I follow Blandin on Broadband‘s Ann Treacy and was alerted to this gubernatorial non-release. She had this to say about it:

It’s frustrating. The Minnesota Ultra High-Speed Broadband Task Force has been so transparent with their information. I’ve gotten spoiled. Also I think the NTIA/RUS has made strides to be transparent with their processes so it seems against the spirit of the stimulus ideals not to maintain transparency. There are a lot of applicants in Minnesota waiting to hear about what their chances are for funding. Should they be getting ready to hit the ground running with the money; should they be coming up with a contingency plan?

Ms. Treacy ends with speculation in an attempt to understand:

Lots of folks are wondering why the list is closed. As the article indicates, Minnesota maybe trying to avoid criticism for their choices. The article says, “the decision to treat the NTIA response as non-public fuels a growing debate over whether States preferred public and government projects over private ones. It would appear that Minnesota could be shielding its rankings from the same type of criticisms other states are facing.” An underlying factor, may be the criticism they received for endorsing the Connection Nation mapping proposal. (I’m not making excuses, just trying to understand.)

Hopefully this is simply a delay before becoming public and not an obvious ploy to block Federal broadband stimulus funds due to the recently released Federal Communication Commissioner’s rules on net neutrality and the GOP’s anti-net neutrality stance and moves to block it.

Governor, lay this data out on the table under the light of public scrutiny.

DoApp Making Big Strides with ‘Mobile Local News’ App

October 16, 2009 By Graeme Thickins

DoApp-MobileLocal If you’re a TV news station, newspaper, or online news site, you probably should get to know Minnesota startup DoApp Inc. For those of you in our local tech community who already know of this firm (it launched early in 2008), you may find this fact amazing: on a search for “DoApp” in the Apple® iTunes® App Store, you’ll see the company now has — count ’em — no less than 84 apps published, available for download. Now, you may have known DoApp only for utility and game apps, with which it had early success soon after the App Store launched in mid-2008. The firm ended 2008 with well over 3 million downloads of those apps — 11 of them are now in the store (and most have been updated multiple times). But what are those other 70-some apps (and counting)?

Well, throughout 2009, DoApp has been busy on another front: its “Mobile Local News” app, which is an ad-supported iPhone app it co-developed with partner Inergize Digital Media of Minneapolis. The latter is also helping DoApp market the app, primarily signing up TV stations initially, which brand the app for their own use in their local market. And each of those branded versions of the app is distributed via the App Store to consumers, who download them for free. DoApp also has the app available for the Android mobile platform, with Blackberry and Palm Pre versions coming soon. (By the way, DoApp’s first customer for the iPhone mobile news app was our own WCCO-TV, Channel 4.)

Now, however, I learned from the DoApp folks at the recent MIMA Summit (where they did a demo), that they and their partner Inergize are spreading their wings even further — now offering to build and publish branded versions for newspapers and other publications, as well as online news sites.

DoApp is now touting its Mobile Local News as making citizen journalism easy. It says 50% of internet users will be generating content by 2010, and that 100 million Americans now get their news from a mobile device.

In a newsletter it just distributed, DoApp says this: “Now it’s easy for readers (and writers) to create user-generated content with Mobile Local News. With our app, you can connect with a television station or newspaper and be part of the news-making process. No press credentials required! DoApp’s Mobile Local News is the first and only local news platform to provide user-generated content. You can easily upload video, photos, and text from your mobile device. Report the news as it’s happening!”

As you might expect, DoApp is touting its Mobile Local News as a tool for “citizen journalism.” Get this: it says 50% of internet users will be generating content by 2010, and that 100 million Americans now get their news from a mobile device. They don’t cite a source for those numbers, but they square with what I’m hearing elsewhere.

In a newsletter DoApp just distributed, it says this:

“Now it’s easy for readers (and writers) to create user-generated content with Mobile Local News. With our app, you can connect with a television station or newspaper and be part of the news-making process. No press credentials required! DoApp’s Mobile Local News is the first and only local news platform to provide user-generated content. You can easily upload video, photos, and text from your mobile device. Report the news as it’s happening!”

To get more perspective on these recent developments, I asked DoApp founder (and early Google employee) Joe Sriver if he’d answer some questions, and he was kind enough to agree. Here is that email interview: … [Read More…]

Best Buy’s mIQ Beats Microsoft’s MyPhone At It’s Own Game

October 16, 2009 By Tim Elliott

As mobile phones have become more powerful the need to access and backup information on them has increased. One way to do this is to mesh your phone’s operating system on a central server as pioneered by Danger’s Sidekick and emulated by Google’s Android and Palm’s WebOS. If something happens on the phone, it’s automatically synced to your account in the cloud and this, in theory, prevents data loss (that company is called ‘Danger’ for a reason).

mIQ logo I have been using a Windows Mobile phone for the past 18 months and have been looking for a way to sync my data wirelessly for some time. A while back I installed the beta of Microsoft’s MyPhone service but never got it working correctly. Not sure if it was something I was doing wrong but such services should just work without a lot of user intervention and MyPhone never got there despite repeated effort in it’s beta form (it sort of worked for me once launched; read on for details).

Last week Best Buy launched their mIQ service which I noticed supported Windows Mobile so I signed up and a couple days ago was sent my account invitation. After a somewhat complex setup process that involved both the handset and computer browser, I was ready to sync. And after quite a while it seemed to be about the same as MyPhone; not really working. So I rebooted my phone, started again and this time let it sync overnight in it’s charging stand. The next morning when I checked the phone had fully synced and after a logout and login all my photos, contacts, calendar entries, text messages and other data was backed up in the mIQ service online, as advertised. My one suggestion is that the status screens on the phone be a bit more clear that something is happening since I think the sync would have worked the first time without my reboot (just a more animated status bar would work here).

Both mIQ and MyPhone are linked to popular social sites. MyPhone supports Windows Live, Facebook, MySpace and Flickr while mIQ links to Twitter, Friendfeed, Facebook and Flickr. On the phone the mIQ service lets you update status on these services from their client, a nice touch. mIQ integrates all the communications for each contact in it’s web app so you can see all the text messages and phone calls linked to each contact. It also lets you send SMS messages from the web and easily make Skype calls to your contacts if you have a Skype out account on your computer. mIQ easily allows you to share photos and videos from the web app and seems to be automatically set to push these as they are taken from your phone by default. mIQ also has helpful stats on your phone memory usage that cleverly links to memory cards available at Best Buy making it easy to buy what you need for your phone. Overall, mIQ is very complete, stable and useful for a first release service. Along with Windows Mobile, mIQ also currently supports Blackberry and Symbian (mostly Nokia) smartphones…. [Read More…]

Was Unsummit Perfect?

October 15, 2009 By Phil Wilson

From the comments in our usual post event video, you would have to believe that the recent Unsummit was an example of pure perfection in conference land. In reality, there very well may be some issues that founder Don Ball and organizers Mykl Roventine and Meg Canada should address…but damned if I know what they are.

unsummit3_logo OK, there is one comment I heard; “It’s not really an unconference.” True, the ‘un’ in ‘unconference’ might denote that there is no set agenda, that the space is provided and the topics are decided upon by those who show up. This style of meeting has spawned many a BarCamp like event, our own Minnebar to comes to mind.

However, as it pertains to UnSummit, the ‘un’ is a hold over from the inaugural event last year. Don Ball, not able to secure a ticket to the always popular MIMA Summit, decided to host a gathering of those interested in Interactive and Marketing who, like him, either couldn’t get a ticket or didn’t want to pay the relatively spendy ticket price. Hence, being held at the very same, the UnSummit was born.

It should be noted that, at it’s even loftier price, MIMA attracted 1000 folks to it’s recent 2009 Summit…and despite a few exceptions was well worth the price. It should also be noted that what little competition between the MIMA Summit and the UnSummit that might have existed in the very beginning, or perception of such, has long since disappeared. At least it should have. So while the UnSummit does borrow from the unconference concept in it’s presentation, it is really ‘un’ in name only.

OK, so next time perhaps there can be a few more open times and rooms to build some sessions on the fly.

No matter the format, the UnSummit was about bringing together close to 200 hundred interactive enthusiasts on a Saturday to learn from each other and discuss the future of the interactive and online world in a relaxed environment. From my standpoint, at the end of that day, that’s what everyone walked away with. But don’t just take my word for it…

httpvh://www.youtube.com/watch?v=WYb6ZJIn-Uo

Adaptive Avenue’s Next Generation Ad Technology

October 13, 2009 By Tim Elliott

header_1 Adaptive Avenue is a twice-patented online advertising technology that takes the concept of a display advertisement to the next level through a uniquely engaging experience. Such ’smart’ ad technologies represent the forefront of online advertising — they strive to improve relevance, consumer engagement, click-through, and conversion rates. In the case of Adaptive Avenue, the format is achieving a 2-4X (multiplier, not percent) increase in click-through rates — with better qualified prospects for conversion – relative to increasingly ineffective static display ads.

Traditional display advertisements constantly seek the ultimate hook — designed to be catchy, relevant, and timely. Their sole objective is to capture the attention and imagination of a (publishing) website’s visitors long enough to prompt a click on the graphical ad that steers traffic to another, completely independent (advertising) website — which, ideally, is a targeted landing page. At this point, there are numerous desired outcomes depending on the objectives of the advertising campaign, not limited to:

conduct a transaction/purchase
provide personal data in the form of a “lead”
offer feedback or take a survey

However, the reality here is that, more often than not, display advertisements under-deliver. Why? Because they don’t authentically engage users or offer them any real value. If viewers aren’t simply ignoring ads, they’re blocking them or defrauding them — thus the believably low click-through/conversion rates (based on the standard measure of clicks per one thousand impressions). It’s no wonder that most web surfers report an increasing aversion to online ads or have conditioned their viewing habits to ignore them. True, there have been notable improvements to the display ad model over the years — specifically Cost-Per-Action (CPA) pricing, contextual ads, and niche networks — but there’s still a long way to go before display ads become as effective as they can (and should) be!

So — what’s the Adaptive Avenue advantage? … [Read More…]

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Champagne Presence on a Beer Budget

October 11, 2009 By Steve Borsch

Champagne bottle ready for celebration Unless you’re independently wealthy and cost is no object, in these tough economic times you probably are interested in saving money. Add to that the acceleration in all of us doing more and more of our work virtually — and that work is moving toward a time when we’re more like “free agents” than employees — and it’s likely you’ll be interested in any opportunities to save money now and position yourself for the future.

There’s an old idiom to describe a person who is living beyond their means as someone with, “champagne taste on a beer budget.” But what if you could have a “champagne presence on a beer budget” and cut your costs while maintaining, or more likely exceeding, your current professional presence?

If you haven’t taken a serious look at every single one of your fixed and variable costs in the past six months to a year, you need to do so right now since you’re probably paying far more than you should for many of the services you use and feel are simply “table stakes to be in the game” and a must-have to project a professional presence. In this post, I’ll point out some ways that you can save money, meet or exceed your current professional presence and position yourself for an increasingly virtual future. … [Read More…]