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Minnov8 Gang 398 – Can I Go Thru Your Underwear Drawer?

March 18, 2017 By Steve Borsch

This past week a Minnesota judge signed a search warrant for anyone who did a Google search for someone who defrauded an Edina bank. Besides being outrageously broad as a warrant—anybody who searched on this guy’s name for legitimate reasons would be under suspicion and could be brought in for questioning—is likely violating our Constitution’s 4th amendment against unreasonable searches. Even Forbes magazine picked up the story but few other outlets have…yet.

Of course, if this would be allowed we could go through Tim Elliott’s underwear drawer and who knows what we’d find?  😉

We talk about this judge’s warrant, and mostly technology of course, on this week’s podcast.

Hosts: Steve Borsch, Tim Elliott and Phil Wilson
Music: Rock The Blues Away by Dennis Salli under a CC by 4.0 License

The Podcast
https://media.blubrry.com/minnov8/minnov8.com/site/wp-content/uploads/podcasts/20170318_M8_Gang_398.mp3

Podcast: Download (Duration: 41:12 — 24.6MB)

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Past Week’s Top Minnesota Stories
  • Virtual-reality startup targeting real estate raises $1.3M
    • Realvision VR
  • Video-streaming startup Seeka TV gives online indie series a home of their own
    • SeekaTV
  • One of the top iPhone medical devices just got funding from Mayo Clinic (AliveCor & Kardia Band)
  • Big Tech Companies Are on the Verge of Killing Right to Repair Legislation in Minnesota
  • Chuck & Don’s Breaks Into E-Commerce Market With Acquisition Of Fetch
    • Chuck & Don’s and Fetch
  • Two top Best Buy executives are leaving as roles are realigned
  • The Minnesotan left-wing economic miracle continues, while neighboring Republican states slowly collapse
    • Tim mentioned Shadow Stats
Other Top Tech Stories
  • Justice Department: Russia’s security services ‘protected, directed, facilitated, and paid’ hackers behind the massive breach of Yahoo
  • Google
    • Google launches new effort to flag upsetting or offensive content in search 
    • Google Home is playing audio ads for Beauty and the Beast
    • Chrome 57 will throttle background tabs to save energy
  • Amazon puts Alexa inside its main iPhone app
Cool Thing of the Week
  • Phil: Bonobos
  • Tim: Vistabule Teardrop Trailers
  • Steve: Epson FastFoto
Upcoming Events
  • The Complete List of 280+ Tech, IT, and DevOps Conferences in 2017
    • The list as a Google spreadsheet
  • Mobile Twin Cities, March 14th, BuzzFeed Offices.
  • Midwest PHP 2017, March 17-18, Radisson Blu Mall of America
  • Minnebar, March 25, Best Buy Headquarters
  • Beta.mn, March 30th, Machine Shop, Minneapolis
  • Enterprise Rising Conference, March 30th
    • Use the code Minnov82017 for 21% off your admission
  • IoTFuse Conference 2017, April 21st, Mpls Conv Ctr
  • Overnight Website Challenge, April 22-23, 2017, CoCo Minneapolis

Filed Under: Minnov8 Gang Podcast Tagged With: Best Buy, Google, MN Entrepreneurs

Lief Larson, Former MN Serial Entrepreneur, Has Yet Another New Venture

December 17, 2016 By Graeme Thickins

Many of us here in Minnesota remember Lief Larson. He was known and respected widely in our startup community. He had a successful exit with an interactive kiosk company before going whole hog into a software startup. A few years ago, he moved to Seattle after handing over the CEO reins at that VC-backed software company, Workface Inc. I miss him, and I’m sure others do, too. Not only was he a ball of energy, a smart developer and product guy, but a really fun guy, too. And, as a founder, he was the best damn salesperson I’ve ever worked with in Minnesota. He began life in Seattle living on a boat with his wife in the trendy Fremont section. And he’s definitely loving life out there in the Pacific Northwest.

Once he moved, his entrepreneurial endeavors hardly stopped. Soon, he’d launched Engage.co, and not long after a sideline called Sportzy, a leisure sports and activity site. Always one to spot a new opportunity, Lief recently told me he and a colleague launched a new site called Planning to Retire.

“My buddy and I both have parents entering retirement and they keep asking us all these questions, so we decided to build a site to help them,” said Lief.  “We’re trying to capture 1,000 members in 30 days.”  So, friends, tell all your parents and relatives who are approaching that magical age about this great new site. It’s a really helpful resource for them!

Gettin’ old? Sign up now!

 

My Background With Lief
A little history: I was lucky enough to do some consulting work for Lief back in his Workface days — including traveling with him twice to big events in California. I really enjoyed the experience and found myself writing about him several times on this blog. Those posts go back more than five years, covering his journey with Workface (which he founded in 2006), his ties to Marissa Mayer (they grew up together in Wisconsin), and how he took on an educational effort for entrepreneurs all by himself here in Minneapolis called “SaaS Camp,” which I attended. Here are all those posts.

In one of them, I told the following story, which still makes me laugh today every time I think of it. Not only is Lief an amazing, hard-working entrepreneur, but the man knows how to have some fun!

Lief and I traveled to Palo Alto a couple years ago for a conference where Lief was pitching to the Silicon Valley VC community, along with a bunch of other hot startups, and sharing the stage with speakers like the founders of Salesforce and SuccessFactors. We stayed in a funky old, ’60s-vintage Travelodge motel — about as low-priced as we could find in Palo Alto. After we checked in to our respective rooms, we both went online to work. First thing I see is an email from Lief with a photo attached of this gorgeous, expansive hotel room, saying, “Wow, I hope your room is as nice as mine.” I never laughed so hard, because I could hardly turn around in my dinky little room, and I knew he couldn’t either… 🙂

I haven’t had an opportunity to get out to Seattle since Lief moved there, but you can bet I’ll be meeting up with him the next time I do. Go, Lief!

(NOTE: This post first appeared on GraemeThickinsOnTech yesterday.)

Filed Under: News & Events, Startups & Developers Tagged With: MN Entrepreneurs

Minnov8 Gang 361 – More Women in Power

May 7, 2016 By Steve Borsch

women-in-power_mainFor so long women have had the proverbial glass ceiling when it came to moving up the executive ranks into the “C” suite of top chiefs. As you will hear on this week’s show, Best Buy now has more women than men in executive ranks which is a good thing. We talk about this, and much more, on this week’s podcast.

Hosts: Steve Borsch, Tim Elliott and Phil Wilson.
Music: Coldshot by Blues Farm Roma under a CC 3.0 License

The Podcast
https://media.blubrry.com/minnov8/minnov8.com/site/wp-content/uploads/podcasts/20160507_M8_Gang_361.mp3

Podcast: Download (Duration: 44:19 — 26.4MB)

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Story Links
Past Week’s Top Minnesota Stories
  • TechnovationMN recap
  • Researchers say there are serious security problems in Samsung’s SmartThings
    • CEO Alex Hawkinson’s blog post rebuttal
  • At Best Buy, women make up the majority of company’s leadership team
    • Best Buy hires former Accenture exec Trish Walker to lead Geek Squad
  • CoCo to expand to Chicago
    • CoCo blog post: CoCo Expands to the Windy City
  • BetaMN Announces Startups to Be Showcased
  • Gillette launches emoji app for kids with special needs
  • Kickstarter Update: AirJamz
  • Instamic – The Smartest Microphone Ready to Record
Other Top Tech Stories
  • Supreme court grants FBI massive expansion of powers to hack computers
    • IBM Is Now Letting Anyone Play With Its Quantum Computer
  • Former Tor developer created malware for the FBI to hack Tor users
  • If You Use Gmail, Hotmail or Yahoo Mail, You Should Change Your Password Now
  • Apple Music’s new student membership includes a 50 percent discount
  • Cupertino’s mayor says Apple is ‘not willing to pay a dime’ in taxes
    • Wikipedia: Double Irish Arrangement
Cool Thing of the Week
  • Phil: Perch
  • Tim: Quitter for Mac
  • Steve: Estimating Password Cracking Times
Upcoming Events
    • The Complete List of 250+ Tech, IT, and DevOps Conferences in 2016
      • The list as a Google spreadsheet
      • 32 conferences for Mac and iOS professionals in 2016
    • Mobile Twin CIties: Future App Developers, May 10, BuzzFeed
    • 2016 Minneapolis/St. Paul Mini Maker Faire, May 14, MN State Fairgrounds
    • BetaMN Showcase, May 18, Worrell Design
    • WordCamp Minneapolis, May 21-22 2016, Humphrey Institute, Minneapolis
    • Big Data Tech 2016, Minneanalytics, June 7th, Normandale College
    • Minnesota Digital Government Summit, August 2nd, St. Paul RiverCentre

Filed Under: Minnov8 Gang Podcast Tagged With: Best Buy, MN Entrepreneurs

Minnov8 Gang 353 – A Conversation with Ashe Dryden

March 5, 2016 By Steve Borsch

ashe-dryden_mainLike always we cover the top Minnesota and other tech stories from the past week, but we are also pleased to introduce to you this week’s guest: Ashe Dryden. She has been a programmer for over 15 years and has become a diversity advocate and consultant, White House fellow, a prolific writer, and speaker. She is the founder of AlterConf and co-founder of Fund Club.  Ashe is also in the midst of writing two books: The Diverse Team and The Inclusive Event. Her work has been featured in The New York Times, Scientific American, Wired, NPR, and more.

We had Ashe on the podcast since AlterConf is coming to Minneapolis April 9th and the three of us felt this effort, and an overall conversation about diversity in tech, is long overdue and awareness needs to grow. Plus, who better than three older white guys to talk about diversity with someone on the forefront of inclusion in the tech industry?  😉

Hosts: Steve Borsch, Tim Elliott and Phil Wilson.
Music: Kilkenny Blues by Papa Punk under a Creative Commons License

The Podcast
https://media.blubrry.com/minnov8/minnov8.com/site/wp-content/uploads/podcasts/20160305_M8_Gang_353.mp3

Podcast: Download (Duration: 1:00:47 — 35.4MB)

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Story Links
Past Week’s Top Minnesota Stories
  • Young tech inventors find support amid skeptics
  • Teen entrepreneurs solve earbud dilemma
    • Kickstarter: mXers – The First Fully Modular Earbuds
  • Outsell offers auto sellers tools to help separate tire kickers from real buyers
  • Sen. Franken Demands Clear Channel Explain Its New Data-Collecting Billboards
  • NativeX acquired by Chinese advertising company Mobvista
  • Graeme Thickins’ article on Minnov8 about the acquisition
Other Top Tech Stories
  • Apple vs. FBI Update
    • Amicus Briefs in Support of Apple
    • The tech industry is lining up behind Apple in its war with the FBI
    • U.S. Secretary of Defense on Apple encryption: ‘I’m not a believer in backdoors’
  • McDonald’s Is Now Making Happy Meal Boxes That Turn Into Virtual Reality Headsets
  • Apple may release special iPhone 7 Plus aimed at pro photographers
This Week’s Guest

Ashe Dryden links: website  |  twitter  |  github

  • ashe-dryden-circle2Learn more…
    • AlterConf / Minneapolis
      • AlterConf Speakers (examples from all events)
    • Fund Club
    • Interview: Ashe Dryden – programmer, diversity advocate, White House fellow for LGBT tech
    • Model View Culture
    • The Petrie Multiplier
    • Ashe’s Monitorama talk in 2014
Cool Thing of the Week
  • Phil: Echo Dot (mention: Amazon Tap)
  • Tim: The Raspberry Pi 3 adds Wi-Fi, Bluetooth, and still costs only $35
    • Build a Raspberry Pi-Powered DIY Amazon Echo
  • Steve: The Automatic App + Adapter = $99.95
Upcoming Events
  • The Complete List of 250+ Tech, IT, and DevOps Conferences in 2016
    • The list as a Google spreadsheet
    • 32 conferences for Mac and iOS professionals in 2016
  • Twin Cities Startup Weekend Education (#TCSWEDU), February 26 – 28, 2016
  • AlterConf April 9th, LeadPages
  • IoT Fuse, April 22nd, Univ of St. Thomas-Minneapolis
  • MinneWebCon U of MN McNamara Alumni Ctr April 25-26
  • WordCamp Minneapolis, May 21-22 2016, Humphrey Institute, Minneapolis

Filed Under: Minnov8 Gang Podcast Tagged With: Apple, MN Entrepreneurs

Minnov8 Gang 344 – Our Tech Predictions for 2016

January 2, 2016 By Steve Borsch

2016-predictions_mainIt’s our annual predictions show and, while we cover a handful of Minnesota and other top tech stories this past week, we focus on our “hits and misses” from predicting 2015 and then jump in to our 2016 prognostications.

Hosts: Steve Borsch, Tim Elliott, Graeme Thickins and Phil Wilson.
Music: Exploding All Over You by East Village Vampire under a Creative Commons License

The Podcast

https://media.blubrry.com/minnov8/minnov8.com/site/wp-content/uploads/podcasts/20160102_M8_Gang_344.mp3

Podcast: Download (Duration: 1:10:45 — 41.1MB)

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Story Links
Past Week’s Top Minnesota Stories
Zoltar

About the Zoltar machine*

  • 2015 JAMF Software Survey: Managing Apple Devices in the Enterprise (download the PDF)
  • Samsung builds SmartThings control into every 2016 smart TV
Other Top Tech Stories
  • Big Data and computational medicine: Who guards the data?
  • NSA Helped British Spies Find Security Holes In Juniper Firewalls
  • The CIA Campaign To Steal Apple’s Secrets
  • Apple TV Brawl results: Apple solidly wins the 4K debate for now – and here’s why
  • CES 2016: our most anticipated products of the show
Discussed During Our Predictions
  • List of mergers and acquisitions by Apple
  • Brian Krebs: 2016 Reality: Lazy Authentication Still the Norm

Listen to the podcast for our 2015 recap as well as our specific 2016 predictions.

*Zoltar is from the movie BIG with Tom Hanks. Disclaimer: None of our predictions were made using Zoltar or any other fortune teller-like technology, though Phil Wilson may have consulted his magic toad.

Upcoming Events
  • The Complete List of 250+ Tech, IT, and DevOps Conferences in 2016
    • Only the list as a Google spreadsheet
  • MinneAnalytics does Marketing Analytics – again! (MAMA2), January 22, Medtronic
  • MinneWebCon U of MN McNamara Alumni Ctr April 25-26

Filed Under: Minnov8 Gang Podcast Tagged With: #IoT, Apple, Best Buy, Google, Microsoft, MN Entrepreneurs

Secured2 at Cyber Security Summit

October 13, 2015 By Steve Borsch

secured2-logoSerial entrepreneur Daren Klum‘s company Secured2 will be participating in the Cyber Security Summit 2015 here in Minneapolis on October 20-21. This is a great opportunity for you to learn first-hand about Secured2’s solutions and also delve in to this growing cybersecurity category and hear from thought leaders in various areas. Looks to be a strong event.

Below is a press release on their participation in the summit.

Secured2 Brings its Thought Leadership and Unhackable,
Disaster-Proof Data Security Solution to Cyber Security Summit 2015

Minneapolis, MN  (October 13, 2015) – In joining Minnesota’s efforts to establish a multi-stakeholder consortium for improving the state of cyber security on a national and international level, Secured2 Corporation will participate in Cyber Security Summit 2015, which is taking place October 20-21 in Minneapolis.

daren-klum

Daren Klum

Secured2 CEO Daren Klum will join Minnesota’s C-level executives, technology leaders, public policy makers, and other industry pundits to discuss the pitfalls of traditional backup / recovery methods, and present Secured2’s “shrink > shred > secure” methodology which mitigates hacking.

Secured2 is a data security company whose patented process and technology reduces data by more than 90% while simultaneously converting it into a secure format. It then randomly shreds the data into multiple locations, such as multiple clouds, hybrid or local storage environments. Its security solution has been tested, vetted, and refined in lab and real world environments, and is currently in operational assessment by healthcare, financial services and contract manufacturing companies.

Secured2 recently partnered with LiquidCool Solutions, marrying its data security software with LiquidCool’s Rugged Terrain (RT) liquid-cooled, high performance, ruggedized computing system. The combination of the two technologies provides protection from any form of catastrophe whether environmental or well-entrenched hacker groups.

“Cyber security threats that become more plentiful and sophisticated is an ongoing trend, and encryption simply isn’t enough,” said Klum. “Secured2 offers a technology that has not been seen before. Our Shrink>Shred>Secure process, which shrinks data and defeats hackers is rigorously tested, vetted and 3rd party validated by FBI-trained teams.”

Continued Klum, “As Minnesota collaborates on framework and program-based security approaches for threat intelligence, we’re certain Secured2 will stand out as the disruptive technology of choice.”

About Secured2 Corporation
Secured2 Corporation is a data security software company based in Minneapolis, Minnesota. Secured2 is the pioneer of new data security technology utilizing a ‘shrink > shred > secure’ methodology combined with new compression technology that reduces the size of data by up to 90%. The core product “Data Shredder” shrinks, shreds, secures and converts data into a random format. It then encrypts each shred using NIST certified encryption and randomly distributes the encrypted shreds across any multi-location storage a customer chooses (multiple clouds, hybrid locations or local storage destinations). Secured2’s simple solution: imagine a thief gets into your business and opens your safe. What they will find with Secured2 is shredded information. Your data is safe. Period. Secured2 continues to redefine the data security landscape and is in the process of rolling out several new products based on our core methodologies of data conversion, data shredding, randomized delivery of shreds into diverse storage and instant data restoration after multi-factor authentication. With over 17 patents Secured2 will continue driving innovation for its customers that require 100% security of their most critical and important data assets.

Filed Under: Innovation, News & Events, Security Tagged With: entrepreneurship, MN Entrepreneurs

Minnov8 Gang 330 – Growing More Nerds

September 19, 2015 By Steve Borsch

we-grow-nerds-mainTechnical skills are, without a doubt, some of the most important ones to be gained today and in to the foreseeable future. Accelerating technology developments mean that coding and developer skill-sets will continue to be in high demand for a long time to come.

Mark Hurlburt

Mark Hurlburt

This week’s show covers several key stories in tech but we were especially pleased to have as our guest Mark Hurlburt, President & Cofounder, Prime Digital Academy. We invited Mark to talk about why this spinoff of The Nerdery happened, what they’re trying to accomplish, the programs and curriculum they’re offering, how they compare to a company The New York Times wrote this about, and what Prime Digital Academy means for Minnesota and beyond.

Hosts: Steve Borsch, Tim Elliott and Graeme Thickins (Phil Wilson is off).
Music: Blues for Bohemia by Sinome Quinteto under a Creative Commons License.

The Podcast
https://media.blubrry.com/minnov8/minnov8.com/site/wp-content/uploads/podcasts/20150919_M8_Gang_330.mp3

Podcast: Download (Duration: 1:02:49 — 36.9MB)

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Download or listen link

Story Links
earth-asteroid-hit

Artist rendering of an asteroid about to hit Tim Elliott’s house in Lakeville, MN

Is the World Ending?
  • SIX huge asteroids ARE coming our way as doommongers insist world will end in TWO weeks
    • NASA: There is No Asteroid Threatening Earth
Past Week’s Biggest MN Stories
  • ClubE and IoTMpls
  • Can’t get your startup funded in Silicon Valley? Think Minnesota
  • Target
    • Target’s plan to beef up its e-commerce
    • Target unveils major store initiative to enhance shopper experience
    • Target Teams Up with Techstars for Retail Accelerator in Minneapolis
  • Mayo, Star Tribune form content partnership
Other Top Tech Stories
  • Dislike Button? Facebook’s Not Getting That — But It May Gain Alternative To The Like Button
  • Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the web
  • Apple’s iOS 9 – Ad Blocking Controversy & Reviews
    • Introducing Peace, my privacy-focused iOS 9 ad blocker
      • Marco Arment, Peace Developer: “Just doesn’t feel good” 
    • iOS 9 Review: An Upgrade That Will Save You Time and Battery
    • iOS 9: The MacStories Review, Created on iPad
Cool Thing of the Week
  • Tim: $15 PC makes the Raspberry Pi look expensive
  • Graeme: Anti-Facial-Recognition Glasses Are Coming
  • Steve: Documentary: The Rise and Rise of Bitcoin 
Upcoming Events
  • Minnesota Venture Conference, October 1st, Mpls Conv Ctr
  • Open Source North Conference Oct 3rd
  • Camp COCO, North Shore/Lake Superior, October 9-11
  • Mobile Twin Cities: The Future of Apps Oct 13th
  • 2015 MIMA Summit, Oct. 15th
  • IoT Hack Day, Oct 17th
    • LED Costumes at IoTHackday 2015, Oct 17th
  • Converted2015 (LeadPages conference), October 20-21
  • MinneAnalytics “HALIcon” (Healthcare Analytics Lean-In Conference 2), Optum Campus, Oct 23
  • MHTA Tekne Awards, Nov 18th

Filed Under: Minnov8 Gang Podcast Tagged With: #IoT, Apple, Minnesota, MN Entrepreneurs

Mac Startups Is Back! Demo Day Sept 10th

August 26, 2015 By Graeme Thickins

MacStartups-logoStartups are popping up all over, and St. Paul’s Macalester College is no exception. It’s doing its part to support entrepreneurial students in its student body. The Mac Startups program is back for a second year after a successful pilot program in 2014.

Another group of motivated students has spent this summer learning about Macalester-logoentrepreneurship and developing their startup ideas into real products and businesses. The college says the program is similar to the fellowship model it uses for academic research projects. It provides the selected  teams of students with coworking space, housing, funding, and resources. But, essentially, it’s a student-run entrepreneurship incubator.

Here’s how the program works: the teams identify problems in the Twin Cities community (and beyond) and develop creative products and services to solve these problems. Their projects range from a mobile app for group decision making, to a platform for sharing homecooked meals, to a home composting pickup service.

While working on their ideas this summer, the Mac Startups students have also been engaging with the entrepreneurial community in the Twin Cities by attending meetings and hosting events on campus, as well as by holding workshops. Each Macalester-campusteam was paired with an alumni mentor with expertise relevant to their project.

On September 10th, from 12:30 to 2:00 pm, the teams will be showcasing their work at a “Demo Day” event on the beautiful Macalester campus. The event will feature short pitches from each of the Mac Startups teams, as well as a light lunch and some great networking with members of the startup community, faculty and student leaders, and some notable Mac alumni, including Seth Levine of the Boulder, CO-based VC firm Foundry Group. This year’s Demo Day is an official event of Twin Cities Startup Week.

Get ready to see some great demos from this year’s batch: ArtDefy, NÜDL, Plannd, Unanimus, VendFresh, CoArt Designs, and Hop In.

I attended last year, and I was honestly blown away by the energy and smarts of the highly motivated Mac students who presented! And their startup concepts were very well thought out. I’m betting this year will be even better.

I encourage you to attend. For details and to register, just go the Eventbrite page. See you there!

Filed Under: News & Events, Startups & Developers Tagged With: MN Entrepreneurs

TrackIf, Led By Doug Berg, Raises $5M Series A

August 18, 2015 By Graeme Thickins

DougBerg-TrackIfThree-time Minnesota entrepreneur Doug Berg announced today that his latest startup, TrackIf, has raised a $5 million Series A financing round, co-led by Origin Ventures and Grotech Ventures. Existing investor Chicago Ventures also participated.

TrackIf has developed a technology that allows transactional sites and mobile apps to add white-labeled product tracking, which captures future purchase intent and TrackIf-logoconverts it into revenue using personalized email alerts. The company says several of the largest online retailers in the world already rely on TrackIf to maximize revenue per customer. The company is headquartered in Minneapolis, MN with key executives in both San Francisco and New York.

Origin Ventures is an early-stage venture capital firm founded in 1999. It is based in Chicago and composed entirely of former operators and engineers. The firm invests in emerging software, marketplace, and content companies capable of exponential growth. Previous investments include Grubhub (NYSE:GRUB), DialogTech, Ahalogy, and Windsor Circle. CrunchBase says it has made 32 investments in 20 companies, and is currently investing out of its third fund. Its exits include one IPO and one acquisition.

Grotech Ventures is a early investor in high-potential technology companies. Founded in 1984, it’s headquartered in Vienna, VA. It seeks innovative, early-stage investments across the IT landscape and continues to invest and add value throughout the life cycle of each portfolio company. The firm has a strong combination of financial backing, industry relationships, and deep domain and operational expertise to accelerate growth. With more than $1.3 billion in committed capital, Grotech supports early-stage companies through investments starting at $500,000. CrunchBase reports it has made 77 investments in 54 companies, and its exits include one IPO and nine acquisitions.

The news release follows:

TrackIf Raises $5 Million To Fuel Its Growing Customer Centric Marketing & E-Commerce Solutions

MINNEAPOLIS, MN – TrackIf, a leader in online tracking and intelligent alerting for future purchase intent, today announced it has raised a $5 million Series A financing round, co-led by Origin Ventures and Grotech Ventures. Existing investor Chicago Ventures also participated.

TrackIf is an embeddable technology in leading e-commerce sites and mobile apps that, for the first time, gives shoppers options when they cannot or will not buy on their first visit to a site. With TrackIf’s white label technology, e-commerce companies can capture future consumer purchase intent and convert it into newfound revenue by sending personalized email alerts on changes such as price drops, new items and items coming back in stock.

TrackIf’s initial retail customers have seen tremendous results, with some capturing as much as $1 million in future purchase intent per day from their online visitors. TrackIf has sent over 65 million personalized emails to date, with nearly 50x better open rates and 20x greater conversion rates– results rarely seen with even the best retargeting campaigns.

TrackIf’s customers include several of the top 25 Internet retailers (including the largest home improvement retailer), Neiman Marcus (Last Call), Build.com, Cost Plus World Market, Joie, and many others.

Trackif integrates easily into e-commerce sites by installing a simple script which gives shoppers the ability to opt-in to get alerts on specific products, categories, or areas of any site. This means even the largest sites can deploy this capability quickly with very little integration and provide Pinterest-like capabilities that are branded to any site.

Among the tracking and alerting capabilities that TrackIf retail customers have deployed are:

  • Price Drops (on customer-specified products)
  • Product Availability (in/out of stock + limited quantities)
  • New Products Added (by category, brand, size, color, other)
  • New Reviews Added
  • Gift Registry Tracking (wedding, baby, graduate)
  • Favorite Products (Pinterest-like wish list with alerting)
  • Wish List Alerting (On existing wish lists within any site)

“We’re in a Pinterest economy now, where consumers want to pick and choose the products they want, from the sites they want, at the prices they want. Shopping sites that embed this type of experience into their sites will not only delight their customers, but can multiply their results,” said Doug Berg, CEO and Founder of TrackIf.

When successfully deployed, the TrackIf solution enhances retailers’ CRM systems, which traditionally are limited to only tracking what consumers have purchased in the past. TrackIf adds the capability to compile and act on data that signals what large groups of shoppers are going to buy in the future. Many TrackIf customers have altered their fulfillment and reordering processes as a result of the new demand intelligence they get from TrackIf’s products.

“TrackIf has impressive growth in this new category of customer-centric marketing. Many of the world’s most respected online retailers are getting instant results with measurable ROI,” said Jason Heltzer, Partner at Origin Ventures. “We believe this new category of marketing will be a must-have capability for any transactional site or mobile app that wants to personalize the consumer experience and maximize revenue-per-customer.”

As a part of the financing, Jason Heltzer from Origin Ventures and Lawson DeVries from Grotech Ventures will join the Board of Directors at TrackIf.

About Trackif

TrackIf is the leader in online tracking and intelligent alerting. Its technology empowers transactional sites and mobile apps to add white-labeled product tracking that captures future purchase intent and converts it into revenue using personalized email alerts. Several of the largest online retailers in the world rely on TrackIf to maximize revenue per customer. To date, TrackIf has sent over 65 million personalized emails, with nearly 50x better open rates and 20x greater conversion rates– results rarely seen with even the best retargeting campaigns. TrackIf is headquartered in Minneapolis, MN with key executives in both San Francisco, CA, and New York, NY.

About Origin Ventures

Origin Ventures is an early-stage venture capital firm founded in 1999, based in Chicago and composed entirely of former operators and engineers. The firm invests in emerging software, marketplace, and content companies capable of exponential growth. Previous investments include Grubhub (NYSE:GRUB), DialogTech, Ahalogy, and Windsor Circle.

About Grotech Ventures

Founded in 1984, Grotech Ventures is a leading early investor in high-potential technology companies. Grotech seeks innovative, early-stage investments across the IT landscape and continues to invest and add value throughout the life cycle of each portfolio company. The firm has a strong combination of financial backing, industry relationships, and deep domain and operational expertise to accelerate growth. With more than $1.3 billion in committed capital, Grotech supports early-stage companies through investments starting at $500,000.

…  [Read More…]

Filed Under: Innovation, News & Events Tagged With: ecommerce, funding, MN Entrepreneurs

Minnesota ‘Mompreneur’ Launches Parent App and Crowdfunding Campaign

April 22, 2015 By Graeme Thickins

karla-lemmonKarla Lemmon has done it. She’s left a successful corporate career as a product manager to pursue her dream of becoming a tech entrepreneur and marketing her own app — an app for which she’s convinced there’s a big need.

little-peanutLittle Peanut on the Go is a personal-assistant mobile app for parents to help them stay organized and connected when they or their children are away from home. It lets parents create packing lists and to-do lists, build care schedules to share with caregivers, and connect with their children while they’re away with updates and photos. Little Peanut on the Go just became available this month, first in the Google Play App Store for Android devices. It’s expected to be available very soon in the iOS App Store. (UPDATE: it’s there!)

This month was also Karla’s official start date for taking the reins of her own firm, Karimack Productions LLC, on a fulltime basis — and beginning the process of marketing her new app. She says she’s had several business ideas over the years, “but Little Peanut on the Go is the idea that gave me the passion to actually pursue entrepreneurship.” Read more about Karla’s story in her own words on her blog.

Previously, Karla was employed by Honeywell for a dozen years in a variety of progressively responsible positions. Most recently, she was a program manager, where she managed all aspects of a SaaS communications application, including product design and development, marketing, pricing, usability and quality testing, and deployment. Karla has a mechanical engineering degree and also holds an MBA from the University of Saint Thomas. Read more about her background on her LinkedIn profile.

I first learned about Karla’s new venture last fall when I attended and reported on the 2014 “MobCon” mobile conference in Minneapolis. In my recap of the event, I wrote about how she took first prize in the startup pitchKarlaLemmon-MobConStartupWinner competition — going up against some pretty smart guys! — winning $25,000 in cash and services in the process.  As I said at the time, I was pretty blown away with the quality of her pitch and her app.

While Karla was self-funding the development and testing of her app, she realized she’d need to raise some funds to begin the marketing process once the app was available for download. But how? After considering various options, she chose to do a crowdfunding campaign — but not on Kickstarter or IndieGoGo, where it can be hard to get noticed. Rather, Karla decided to use a site designed specifically for women entrepreneurs: Plum Alley. Her campaign to raise just a modest $7500 is underway there, and it’s doing well in the short time it’s been live. Read about Karla’s decision to go with Plum Alley in a recent blog post she wrote.

Care Schedule

Packing ListPostsTo Do List

So, tell your mommy friends — and grandparents, too! Have them download the app. And, let’s see if we can help Karla reach her funding goal. You can support her project right here on Plum Alley. Creative, smart, hard-working Minnesota women entrepreneurs like Karla deserve our support!

Also, be sure to follow Little Peanut On the Go on Twitter, and Like the app here on Facebook.

Filed Under: Innovation, MN Entrepreneurs, Mobile Technology, News & Events, Startups & Developers Tagged With: Android, crowdfunding, iOS, MN Entrepreneurs, mobile

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