
Several items hit the radar today worthy of posting and a few from discussion at this morning’s enjoyable and informative Social Media Breakfast:
- Brandweek had an interesting article about an initiative at General Mills called MyBlogSpark (from @garykoelling):
Bloggers, particularly moms, are an audience of such growing importance to General Mills that the consumer-goods company has built a formal network to feed them free products and enable them to run giveaways for their audiences.
MyBlogSpark has recruited more than 900 bloggers — over 80 percent are moms — to register to be eligible for everything from sampling campaigns to product coupons to news of a new ad campaign. General Mills plans to use the network to promote its wide portfolio of products in the food and beverage, beauty, home, electronics, health and automotive categories.
- Social Media Return on Investment (ROI) with spreadsheet (from @sbendt)
- Social Media: The Five Year Forecast from CRM.com
- Jason DeRusha from WCCO TV continues to explore ways to connect with viewers using his JasonCam
- @timelliott enjoyed watching Twitter in Real Life (the video from CollegeHumor) below:
On our respective journeys heading toward a world where the internet is at the heart of connection, communication, commerce, work, play, education, healthcare and so much more, it’s an incredible delight to come across a site like the
It’s refreshing (and validating) to have a prestigious news organization like the United Kingdom-based Economist, write an article that supports the position I (and many others) have taken that ISP bandwidth caps and
Having information and facts at-your-fingertips about the internet and web is absolutely critical whether you’re a startup needing content for your pitch, a marketer needing to understand a 40,000 foot view of trends, a corporate user needing to understand mobile access to the ‘net or international usage, or if you’re just someone like me: an info-junkie who needs a constant data fix in order to constantly track what’s hot and what’s not.
Anyone born in 1978, and now in their early thirties, never knew a time when there weren’t mainstream personal computers. For the most part, those who entered this world in the late 1980’s (and are in their twenties like my daughter), haven’t lived in a time when PC’s weren’t in their school or at home, and this thing called the ‘internet’ was in place before they were out of grade school.
People in Minnesota are quickly shifting their focus toward innovations on the internet and web. This is reflected by the array of events that showcase Minnesota startups, help leaders identify trends and figure out how to capitalize upon them, and the Gang discusses some that happened in April as well as a few coming up.
Are you enjoying the ability to watch TV shows and movies streamed through the internet to your computer or media center with the likes of 
The only “clouds” in sight were the proponents and would-be adopters of the latest, new hotness in enterprise computing. Two events, on Wednesday and Saturday, attracted a wide array of these IT professionals, some 350 all told, who were hungry to learn more about… well, “the orange that’s the new pink,” as Larry Ellison would say. It was beyond impressive that so many people would give up being outdoors last week after the winter we’ve had in these parts! Goes to show how deep our IT roots run in this state. Geeks are everywhere here and, doggone it, we’re proud of it! We still have many old-school enterprise IT folks who remember the days of time-sharing on mainframes, and way more than our per-capita share of Fortune 500 headquarters in this state, all with huge (well, getting leaner) IT departments. But, along with all that, Minnesota has a seemingly endless supply of boot-strapped Internet and software startup developers — folks that are finding they love what cloud computing is doing for them.
I’m personally aware of over 40 projects here in flyover country that are not only leveraging — but are wholly reliant on —