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MPR, iPhone and a Codemorphic App

May 12, 2009 By Steve Borsch

mpr-iphone1Listening to Minnesota Public Radio last week after my first meeting of the day, I caught most of a fascinating program on Midmorning called “Discovering China“, a discussion about Simon Winchester‘s latest book and his experiences which chronicle, “…the story of an Englishman’s adventures in China, and his determination to prove to the rest of the world that the Chinese were the first to create technological marvels.”

As I left my car and embarked upon a 15 minute walk from a parking lot to a building in downtown Minneapolis, I was pleased to have remembered my headphones as I fired up the iPhone MPR application developed by Minnesota-based Codemorphic (get the free app here for your iPhone from the iTunes store) and continued listening.

What I didn’t expect was the two minute story about a breakdown of Winchester’s car in the middle of nowhere in China, his iPhone, and what happened next.

After hearing this story and a bit more, I was so intrigued by the program that I wanted to hear it in its entirety, so the next day I went to iTunes and downloaded the 5/4/09 show and, for good measure, subscribed to the MPR Midmorning podcast. Either can be done here on iTunes if you’re interested in hearing the whole show.

  Click this link to listen to the story…

http://media.blubrry.com/minnov8/minnov8.com/site/wp-content/uploads/podcasts/MPR_China_iPhone_Story.mp3

Podcast: Download (3.7MB)

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Filed Under: Internet & Society, Marketing Innovation, MN Entrepreneurs

Sharpen Up Those Business Plans! The ‘Minnesota Cup’ Deadline Is May 22

May 10, 2009 By Graeme Thickins

mncup-logo1Attention all Minnesota startups and would-be startups: only a short time remains to enter the statewide business-plan competition known as The Minnesota Cup — applications are due Friday, May 22, 2009.

Now in its fifth year, the competition is bigger and better in 2009, with more prizes and more opportunities to win.  The total amount of winnings this year was upped to more than $130,000.  And the competition was expanded to now include six divisions — Clean & Green, BioSciences, High Tech, Social Entrepreneur, General, and Student. The first-place winner stands to win as much as $40,000.  But I submit the money isn’t everything — the publicity and connections the winners get from this competition are worth far more.

The MN Cup, in more than doubling its prize money, stands in sharp contrast to a national study that recently reported angel investment dollars were down 26% in 2008.  Yes, Minnesota entrepreneurs should take heart — seed funding is actually on the rise in this case!  And many more founders can now participate in this competition with its newly added business categories.

Twin Cities Business magazine did a story on the 2008 MN Cup winners.  …  [Read More…]

Filed Under: Events, Innovation, MN Entrepreneurs Tagged With: MN Cup, MN Entrepreneurs

Best Buy CMO on the Cluetrain

May 5, 2009 By Steve Borsch

Interesting to see how Best Buy CMO, Barry Judge, tells the story of how Best Buy’s marketing capability talks (and listens) to its customers. Can you say, “Barry’s on the Cluetrain?” Check out his blog too.

httpvh://www.youtube.com/watch?v=-rTzIAWI4Ms

Filed Under: Marketing Innovation, Social Media Tagged With: Best Buy

Innovation in a Time of Accelerating Change

May 3, 2009 By Steve Borsch

booksAsk people what the word “innovation” means to them and you’ll hear such phrases as, “…it’s all about making processes more efficient” or “…brainstorming new ideas and implementing them” or “…ways in which we can disrupt and leapfrog our competitors.” Clearly there are many ways to think about the process of innovation, but almost never do you hear entrepreneurs, business analysts or corporate strategists openly discussing the rate of change that’s occurring…

…and how that rate of change is accelerating exponentially….  [Read More…]

Filed Under: Innovation

Ideas Project: A Resource for Innovators

April 28, 2009 By Steve Borsch

ideasprojectOn our respective journeys heading toward a world where the internet is at the heart of connection, communication, commerce, work, play, education, healthcare and so much more, it’s an incredible delight to come across a site like the Ideas Project, described by them as, “…an entirely new way to connect with some of the most visionary and influential thought leaders in communications technology and their disruptive ideas. A project of Nokia, hosted at www.ideasproject.com, IdeasProject brings together these important big thinkers to contemplate the big ideas that matter most to the future of communications, joining them up through video clips, links, articles, podcasts and dynamic maps to push the boundaries of Web navigation and the thought process itself.”

Top thought leaders in a variety of spaces are brought together — aggregated, really, since it appears most media is hosted elsewhere — and there are big ideas for you whether you’re in a Fortune 100 corporation or are a startup.

At Minnov8, we’re constantly hunting for internet and web-centric resources that will help you persuade and motivate your colleagues, investors, bosses, (or spouses if need be), that this ‘internet thingy’ is actually the greatest shift any of us will live through in our lifetime. To get a taste of what the Ideas Project is offering with innovation ideas, here are two videos you might find as interesting as I did…   …  [Read More…]

Filed Under: Innovation

Best Buy Challenges You to Remix

April 25, 2009 By Steve Borsch

bbc_remix_challengeAnyone born in 1978, and now in their early thirties, never knew a time when there weren’t mainstream personal computers. For the most part, those who entered this world in the late 1980’s (and are in their twenties like my daughter), haven’t lived in a time when PC’s weren’t in their school or at home, and this thing called the ‘internet’ was in place before they were out of grade school.

Best Buy clearly recognizes that these digital natives are voracious users and purchasers of the technology they sell, but they also seem to truly understand that there is an entire ecosystem of these digital natives who have become web developers. These folks are adept and using new faster and more efficient tools (e.g., Ruby on Rails), a “web stack” (i.e., Linux, Apache, MySQL, PHP or LAMP) — along with leveraging the accelerating number of exposed application programming interfaces (API’s) available digital data that’s exposed — and are building and delivering a dizzying array of new web applications, mashups and remixes.

Curiously, the latter term “remix” is usually used in the context of someone taking an original song and mixing in other elements to create a new one, but in my opinion Best Buy has extended that term to include what they’re offering, an open API called “Best Buy Remix.” This API opens up Best Buy’s product catalog, featuring full product information including pricing, availability, specifications, descriptions and images for nearly a million current and historical products and thinking of using all of this to create a ‘remix’ vs. a ‘mashup’ seems to me to be positioning it as being used for an elegant and lyrical web application vs. what many people think of when the term mashup is used: connecting a database to a Google Map and delivering something of interesting but inherently low value.  …  [Read More…]

Filed Under: Developer Hub, Innovation Tagged With: Best Buy

It Was Cloud Week in Minneapolis, and All the Cool Kids (and Old Guys!) Were There

April 21, 2009 By Graeme Thickins

[Note: This post first appeared earlier today on the CloudAve blog.]

What a gorgeous spring week it was in Minnesota last week: clear, sunny, even sneaking into the ’70s.  sunbehindcloud The only “clouds” in sight were the proponents and would-be adopters of the latest, new hotness in enterprise computing.  Two events, on Wednesday and Saturday, attracted a wide array of these IT professionals, some 350 all told, who were hungry to learn more about… well, “the orange that’s the new pink,” as Larry Ellison would say. It was beyond impressive that so many people would give up being outdoors last week after the winter we’ve had in these parts!  Goes to show how deep our IT roots run in this state. Geeks are everywhere here and, doggone it, we’re proud of it!  We still have many old-school enterprise IT folks who remember the days of time-sharing on mainframes, and way more than our per-capita share of Fortune 500 headquarters in this state, all with huge (well, getting leaner) IT departments. But, along with all that, Minnesota has a seemingly endless supply of boot-strapped Internet and software startup developers — folks that are finding they love what cloud computing is doing for them.

So, it was an eclectic bunch that gathered at these two Minnesota cloud events, and I was there to take it all in…. …  [Read More…]

Filed Under: Events, Innovation, MN Entrepreneurs Tagged With: Best Buy, cloud computing, CloudCamp, enStratus

Wired for 2020: Mentoring Our Youth

April 20, 2009 By Steve Borsch

wiredIn a world that is shifting from serial and linear processes (which can be easily outsourced) to one rapidly moving toward higher value being created by those people who can deal with the flood of information and ideas coming at us in parallel by making new associations, any of us who care about our kids and the next generation of workers and leaders intuitively understands the value of mentoring. This past weekend’s Wired for 2020 event was solely dedicated to mentoring and I was delighted to have had a small involvement in this worthwhile venture.

Wired for 2020 is the Mentoring Partnership of Minnesota’s year long engagement campaign to get more mentors involved with youth in the state of Minnesota. Their mission is to interest caring adults in becoming mentors to youth. Caring adults who are willing to help young people spark their future career interests and expand their possibilities.

Sponsors included names such as General Electric, Best Buy, Target, Federated Insurance, MN Dept of Education, Minnesota Interactive Media Association, Qwest, Science Museum of Minnesota, 3M, Thomson Reuters and many more.

With a daughter in college and a son in high school, you bet I care deeply about the future of education and work, the world they’ll inherit from us, and the value we can add to kids if we can help them locate their own, personal spark within and help them to see possibilites and opportunities that match their dreams.

In a world where high paying, yet low value jobs can be done elsewhere at a fraction of the cost of labor onshore, the challenge is in coaching our youth on how they can each strive and focus on higher value work and that they can, in fact, invent the future. It won’t be easy as global competition continues to grow. …  [Read More…]

Filed Under: Events, Innovation Tagged With: entrepreneurship, MIMA, University of Minnesota

Panel to Discuss the ROI of Digital Marketing

April 12, 2009 By Graeme Thickins

A special event for senior executives and marketing professionals has been announced by long-standing Minneapolis web marketing firm Ciceron.  Entitled Radical ROI: Seizing the Potential of the Digital Marketplace, the half-day panel will be held Monday, May 11, 2009, from 8:00 to 11:00 am at the Midland Hills Country Club in St. Paul.  radicalroiforum

The event offers attendees a chance to hear how a panel of local business leaders have transformed their organizations to thrive in the digital marketplace — and I am privileged to be one of those panelists:

• Paul Douglas: CEO, Weather Nation (and former chief meteorologist, WCCO TV)

• Jan McDaniel: CEO, JTM Vision (and former CEO, American Red Cross Twin Cities)

• Phil Hotchkiss: Founder, BigCharts.com

• Joel Kramer: Founder, MinnPost.com (and former Publisher, Minneapolis Star-Tribune)
[Note: Minnov8 syndicates some of its content to MinnPost.]

• Graeme Thickins: Founder, GT&A Strategic Marketing

• Andrew Eklund: CEO, Ciceron Digital Marketing

A special reduced rate of $195 per person is available till May 3 at this registration page, with a group rate of only $395 for up to five people from the same organization.

Ciceron is a web marketing and consulting agency based in Minneapolis. It offers full-service solutions from professional search engine optimization and email marketing programs to in-depth metrics and performance tracking. Its clients have included such major brands as Home Depot, Nascar, USBank, Andersen Windows, Best Buy, Target, and Pepsi. For more about Cicero, check out their about page, their full client list, and here are their management bios.

I hope to see you at “Radical ROI: Seizing the Potential of the Digital Marketplace” on May 11.  Again, use this registration page before May 3 to get those preferential rates.

Filed Under: Events, Marketing Innovation

Fallon Releases Free Social App?

March 27, 2009 By Steve Borsch

skimmer1

As social media and networking continues its advance and integration in to the very fabric of our lives (which is especially the case as more of us become a part of the always on, always connected online culture) it continually intrigues us at Minnov8 that most organizations are still either taking a wait-n-see attitude toward the whole category while others have quickly become a part of the smart and select few taking calculated risks and subsequent bold actions. We’ve seen very little in-between, even as the shift in marketing and communications has accelerated as traditional media has downtrended rapidly while social media and networking use has increased dramatically (e.g., Twitter grows to 8M users).

Fallon, a division of Fallon Worldwide (a part of Publicis Groupe S.A., based in Paris), has moved forward with an innovative new lifestreaming application called skimmer. Lifestreaming is the practice of collecting one’s online digital breadcrumbs and presence — on sites like Facebook, Flickr, Twitter, YouTube or Blogger — within applications or services which enable we connected folk to bring all of our friend and acquaintance connections (and everything we’re each doing online in all of these various online venues) together in one central place and with a single, unified application.

What is skimmer exactly? As Fallon describes the value proposition for the app they say, “Skimmer is an Adobe AIR-based desktop application that serves as a dashboard for a person’s social networks, saving people the time and hassle of manually checking Facebook®, Twitter®, Flickr®, Blogger® and YouTube® by consolidating their feeds into a single stream of real-time, relevant content on the desktop.” Skimmer was developed in conjunction with the firm that seems to be popping up everywhere, Sierra Bravo, and the application has performed flawlessly for the few days I’ve been using and feels rock-solid.

I had a chance to to talk with Chris Wiggins, Creative Director at Fallon about the motivations and strategy behind skimmer and what initially appeared to me to be fuzzy reasons why a creative brand agency would deliver such an application. I also wanted to potentially uncover whether the app they’re delivering is intended as a true value giveaway or just another scheme to surreptitiously give away a platform that would end up as another backdoor carrier of ad or messaging distribution.  …  [Read More…]

Filed Under: Innovation, New Tech from MN Companies

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